Friday 5: Furniture Row Racing’s demise is a fate others know too well

Leave a comment

SPEEDWAY, Ind. — The names have changed but the stories haven’t when it comes to the tale of Furniture Row Racing and all the teams before it that faded away.

The concern about costs, the dependence on sponsorship and the volatility of it all is not something that is new to NASCAR (or even motorsports). That those issues contributed to Furniture Row Racing announcing this week that it would cease operations after this season only added that team to a long list. That Furniture Row Racing won the Cup championship last year only makes the story more powerful.

But not unique.

Go back in time and look at what other car owners were saying and how their concerns were repeated.

In 1999, Ricky Rudd closed his race shop and sold his cars and equipment at auction because he was unable to find a sponsor to continue a team that had won six races in six seasons, including the 1997 Brickyard 400.

Rudd told motorsport.com the day of the auction: “I’ll probably get a little sad when I see those race cars loaded up on trucks and rolled away. That’ll bother me a little. The hardest day was the day before I signed with (Robert) Yates. I walked into the shop and told the guys that the sponsorship deal wasn’t working out, and that I was sorry but I was gonna do something else next year.”

In 2007, Ginn Racing and Dale Earnhardt Inc. merged during the season because Ginn needed help after it was unable to find funding for two of its three cars. Car owner Bobby Ginn explained to The Associated Press that had he not merged: “We would have had to continue to cut costs, and that is disgraceful to me. I am proud of the merger. I would not have been proud of putting a car out there that couldn’t compete.”

Ginn went on to say: “Even if the sponsors had come in, we probably would be talking about something like this anyway. This is just going to be the way teams operate going forward, and we needed to be invited to the party before it was too late.”

In 2009, Bill Davis Racing — a team that won the 2002 Daytona 500 with Ward Burton — was sold after what The Associated Press described as a “fruitless search for sponsorship.”

In 2013, car owner James Finch sold Phoenix Racing to HScott Racing. Finch told NASCAR.com at the time: “I’ll come to races and all. I just wasn’t going to go broke doing it. Sponsorships are really tough to come by and stuff like that.” HScott Racing announced in December 2016 that it would not field a team, citing lack of sponsorship as a reason.

In 2015, Michael Waltrip Racing announced it would cease operations after the season. Clint Bowyer was a playoff team for that organization that year.

The organization was a three-car team in 2013 but then lost sponsor NAPA after the season in response to the Richmond scandal that year when NASCAR penalized MWR for team orders in the final regular-season race of the year and removed Truex from the playoffs.

Last month, a bankruptcy judge approved the sale of BK Racing to Front Row Motorsports. Court documents showed that BK Racing, which struggled to find sponsorship, lost $29.5 million from 2014-16. The team also owed a bank more than $9 million in unpaid loans and the IRS more than $2.5 million.

“It’s a tough business,” Devine said in February at Daytona when asked why he never aligned with another team to help defray costs. “I think it’s an expensive learning curve. I also think … you’ve got to decide where you are taking the company and I took it down a very independent route, which probably wasn’t the smartest (thing).”

Just in recent years, the sport has seen Richard Childress Racing contract from three to two teams and Roush Fenway Racing, which had five full-time teams in 2009 downsize to four teams in 2010, three teams in 2012 and two teams in 2017.

Furniture Row Racing cut from two teams to one this season and then suffered a fatal blow when 5-hour Energy announced in July it would not remain in the sport after this year. It is to serve as a co-primary sponsor for 30 races this year. Forget that the 2019 Daytona 500 is 164 days away, the need to have sponsorship secured for next year had already passed for Furniture Row Racing.

Although their lifespan may be recalled more often by fans, its demise falls in line with what has happened to many teams through the years.

2. Similar refrain

This is becoming too familiar for Martin Truex Jr.

For the second time in his career, an organization shut down with him as a driver. Two other times, an organization Truex drove for merged to remain in the sport.

In 2007, Truex was with Dale Earnhardt Inc. when it merged with Ginn Racing, creating a four-car operation. Then that organization later merged with Chip Ganassi Racing.

Truex then left for Michael Waltrip Racing only to see his ride disappear after the 2013 season when NAPA left the team. The fallout was from the Richmond team orders scandal NASCAR penalized MWR. Now, Truex will be heading elsewhere after Furniture Row Racing closes shop after this season.

3. What’s next?

One of the things to watch for with Furniture Row Racing is who buys its charter.

The value of a charter, just like anything, is based on what someone is willing to pay. If there’s only one interested party, the price won’t be as high. If there are more, that can raise the price.

Don’t take what the BK Racing charter (and team) sold for in bankruptcy court last month as an indicator. The team, including the charter, sold for $2 million last month. After a minimum price was set for the charter and team, there was only one bid, leading to a sale that many in the court called disappointing.

One thing that should make Furniture Row’s charter is its recent performance. There’s a historical element to charters that have weighted payments based on the performance of the team that held that charter. With Furniture Row Racing’s championship last year, this charter will have a larger payment to the next owner.

4. Unique attraction

The NASCAR weekend at Indianapolis Motor Speedway began with a USAC National Midget race on Thursday night.

A quarter-mile dirt track was built inside Turn 3 and more than 100 USAC midgets entered the event.

Holding races leading up to a NASCAR weekend is not a new thing but showing this dirt track series is. With a push toward grassroots racing, such options could be good tie-ins with race weekends — as long as fans show up. If fans don’t attend, they won’t happen.

The grandstand was full for the midget race, which was won by Brady Bacon and saw Christopher Bell finish fifth and Ricky Stenhouse Jr. place 11th.

Many fans were already looking forward to this event returning next year.

5. Special promotion

You might have missed it but Pocono Raceway announced this week that children 12 and under will receive free gate admission while accompanied by an adult to its two Cup races and its IndyCar race in 2019.

Children 12 and under already could attend NASCAR Camping World Truck Series and Xfinity races for free but this is a step up for the sport.

It provides another avenue to reach out to a younger generation with the hope that those in that group become life-long NASCAR fans.

Admittedly, it’s not something that can be done everywhere. Watkins Glen sold out its grandstands again this year. Darlington Raceway did not announce a sellout for last weekend’s Southern 500 but the stands were close to capacity.

At other tracks where there are open seats, it might be something to consider in the future even if only on a year-to-year basis.

Could be the start of something for Cup races.

 and on Facebook

 

Short race: Michigan Cup race lasts just over 2 hours

Leave a comment

Sunday’s Cup race at Michigan International Speedway lasted just over 2 hours, making it the shortest Cup points race to run a full distance since 2017.

Kevin Harvick won Sunday’s Cup race, which lasted 2 hours, 9 minutes, 35 seconds. The short race was reduced to 312 miles since Cup teams ran twice there this weekend. Michigan races are typically 400 miles.

Sunday’s race is the shortest Cup race since the rain-shortened June 2018 event at Michigan that went 2 hours, 15 seconds.

The last Cup race that ran a full distance that was shorter than Sunday’s event was the 2017 Watkins Glen race that lasted 2 hours, 7 minutes, 3 seconds.

MORE: What drivers said after Michigan race

MORE: What’s in the future for Kevin Harvick’s undefeated car?

Nine of the 22 Cup races this season have taken less than 3 hours to run, including six races that were shortened this season after the series resumed in May from the COVID-19 pause.

The issue of shorter races has been a topic in the sport for years. The doubleheader weekend in two weeks at Dover will see both those races shortened from 400 miles to 311 miles each.

“The shorter races, seems like it’s been a good thing,” crew chief Rodney Childers said after Harvick swept the weekend at Michigan International Speedway. “Keeps things exciting.  Everybody is racing harder the whole time, shorter stages. Not much for people riding around or waiting till the end, any of that kind of thing.

“I think the doubleheaders so far have been good. I think putting two of them in the same weekend has been something that probably saves a lot of money for the teams, you’re able to put on a good show two days in a row. We’ll just have to see how that plays outgoing forward.”

Here are the nine races that lasted less than 3 hours this season:

2:09:35 — Michigan II (312 miles)

2:25:01 — Pocono I (325 miles)

2:29:23 — Charlotte II (312 miles)

2:34:55 — Michigan I (322 miles)

2:37:07 — Auto Club (400 miles)

2:42:23 — Darlington II (284 miles)

2:50:54 — Pocono II (350 miles)

2:58:11 — Las Vegas (400 miles)

2:59:49 — Kentucky (400 miles)

What’s in the future for Kevin Harvick’s undefeated car?

Leave a comment

The car is referred to as 081 by Rodney Childers’ crew and in the three Cup Series races it has run this year, it’s unbeatable.

It’s the No. 4 Ford that Kevin Harvick is now 3-for-3 with after his win Sunday at Michigan International Speedway.

Harvick’s Stewart-Haas Racing team first brought the car to the track for the July 5 Brickyard 400.

In the three races the car has raced, including both parts of this weekend’s doubleheader, Harvick has led 250 of 478 laps and earned four stage wins.

On Sunday, Harvick officially started 20th after a field inversion of the top-20 finishers from Saturday. Harvick won the second stage and eventually led the final 41 laps, holding off Denny Hamlin by .093 seconds to keep 081’s winning streak alive.

Surely, they’ll bring it back at some point in the final 14 races of the season?

“I bet we don’t run it anymore, to be honest with you,” Harvick said after Sunday’s race. “I think there’s so many different styles of racetracks that we’re going to as we go forward here. Obviously, we’re going to a road course (Daytona) next week, then we go to a low downforce track two races in a row at Dover, then a superspeedway car (Daytona), then you go into short tracks, Darlington with high downforce cars. I know you won’t run it at Vegas or Charlotte.

“Honestly, I don’t think you’ll run this car anymore.”

When asked about the future of 081, Childers wouldn’t budge.

“That’s kind of up to me to decide. It’s top secret,” Childers said. “It’s going to be a surprise.”

Don’t expect the No. 4 team to christen 081 – a number assigned to it in production – with any affectionate nicknames, like the name Dale Earnhardt Jr. gave to a car a few years ago, “Amelia.”

“We don’t really talk about that kind of stuff,” Childers said. “We’ve had some good cars over the years with the 4 team and some of them have won a lot of races. We call it 081 and we keep it going through the system just like any other car. Just have to figure out our car schedule and figure out where we’re going to run it again and keep moving forward with it.”

What drivers said after Sunday Cup race at Michigan

Leave a comment

Here is what drivers had to say after the Sunday Cup race at Michigan:

Kevin Harvick — Winner: “I think when you look at my team we’ve been together for going on seven years now and you look at the confidence everybody has in each other. The details of the race cars and the thought of everything that goes into everything that we do is untouchable. That’s what it takes are details to make these race cars go fast. Our car wasn’t quite as good as it was yesterday. I think it was obviously still really good, but I had a little bit more trouble going through traffic today than I did yesterday just because of the tight into three that I had today. Like I said earlier, I could still get through one and two really good, but I couldn’t make those great low passes like I could yesterday and stay in the throttle. If I carried too much speed in there I would push up into the center of the corner and just have to pedal the thing on exit.”

Denny Hamlin — Finished 2nd: “Just needed to maneuver a little bit better and I think that we could be a little better. Overall, our car handled well. Just needed a little more speed there and a little bit more handling to pass. Obviously, I thought we were definitely the fastest car by running him (Kevin Harvick) down there. Once we finally got to second, I knew we had something for him, I just got stalled there and he was tight, I was tight. We were better, that’s for sure. I thought if I could maybe get to his quarter panel, I could shove him higher and make him tighter, but just couldn’t quite do it.”

Martin Truex Jr. — Finished 3rd: “We don’t do anything easy, that’s for sure. We were awful at the start of the race. I don’t know, we didn’t make a lot of changes from (Saturday). We tried to do different things to try to get better. We definitely were worse. Just have to grind them out, that’s what we do. It’s good to be grinding out top-three finishes, that’s what the Playoffs are all about. We need to get some more points before that starts. We battled back. The car was pretty far off to start the race. We’re all pretty disappointed in that obviously, but really proud of the effort to get the Auto Owners Camry back up front.”

Kyle Busch — Finished 4th: “The long runs went away later in the race and that’s just what we had. We got about all we could get out of the day. I felt like the 4 (Kevin Harvick) was the best car. The 2 (Brad Keselowski) was second-best. The 11 (Denny Hamlin), there at the end showed up and was pretty fast, but the 19 (Martin Truex Jr.) and myself were really even. That was about all we had. We come to Michigan not normally looking for top-five days, but this has been a good two days. Hopefully we can keep some momentum rolling here and get ready to go next week and turn right and turn left. Yesterday and today, the car drove great. The best driving car I’ve had here at Michigan.”

Joey Logano — Finished 5th: “Overall we learned some things this weekend. Both races we were just a little too far off to start. A top-five finish today was good. We’re starting to build some momentum and when you start clicking off top-five finishes you know wins are just around the corner. Obviously next week is a big unknown for everyone going down to Daytona to run the road course. A lot has gone into that so it should be an interesting race for the fans.”

Aric Almirola – Finished 6th: “Today is how we’re supposed to run. We drove from 32nd to the top 10 and had a great Smithfield Hometown Heroes Ford Mustang. We were able to rally there at the end from 22nd to sixth in 12 laps. It felt like we were going to get to third and just ran out of laps. Really proud of Mike Bugarewicz and everyone on our team. Yesterday was a tough day and a character building day. The team worked their guts out last night and we had a great day with the result of it. We’re back on track with our top five and top-10 capability. Congrats to Kevin Harvick on back-to-back wins here and keeping the heritage trophy in Ford’s backyard.”

Matt DiBenedetto — Finished 7th: “It was tough. The car had our tongue hanging out all day, so it’s good we made improvements from yesterday. We were really struggling yesterday and our team worked super-hard and made some good improvements so we could at least run further up there. We didn’t play a lot of defense all day and had to drive the thing for all it was worth, so just glad we were able to get a top 10 out of it finishing seventh. You can take a car that’s a struggle and something that we’re not satisfied with and struggled with all weekend and make some improvements with, but if we take a car like that and finish seventh with it and move on, that just shows the strength of our team and how we keep getting better. If you can make your bad days a top 10, sometimes that’s all you can hope for.”

Austin Dillon — Finished 8th: “It was a good day. We had to start last after going to a backup car and we were issued a pass-through penalty on lap one for making unapproved adjustments on pit road. Despite the challenges, we stayed on the lead lap in Stage 1, which just shows how fast our Chevy was today. The race played out pretty similar to yesterday with strategy and the call to take fuel-only on our last pit stop. We were digging at the end of the race, moving from outside the top 15 to eighth. I thought we had something for seventh but just ran out of laps. It feels good to work as a team to overcome what we had to, and to finish the race as the first Chevrolet in the field.”

Chase Elliott — Finished 9th: “We struggled to get the Mountain Dew Chevy dialed in today. It was pretty tight, and we just weren’t able to improve the handling. We squeaked by with a top-10 finish. All in all, it was a decent weekend, but we have some work to do.”

MATT McCALL (CREW CHIEF for Kurt Busch) — Finished 10th: “Another top-10 finish to roundout a doubleheader weekend. Our Monster Energy Chevy was a little bit better on the short-run speed today, which helped us on some of those restarts. We’ll continue to work hard still to be better to contend for wins. We need to stay focused in trying to turn these top-10 into top-five finishes.” 

Jimmie Johnson — Finished 11th: “We put up a good fight today. Track position was important, and we fought the balance most of the day. I’m looking forward to the road course and both Dover races.”

William Byron — Finished 12th: “Hard fought day for us at Michigan today and this weekend overall really. After this weekend we came out of Michigan with a bit larger of a points gap than we started which is good. Hopefully we can go on to the road course at Daytona and keep building that point buffer. I think we’re really good at road courses so hopefully we can run well there despite it being an unknown. I’m looking forward to it though and the challenge it will bring. I will definitely be doing a lot of iRacing this week to get ready for it.”  

Clint Bowyer – Finished 14th: “We had a pretty good DEKALB Ford today. Leading laps is a lot of fun. We could run wide open out front, but we had to lift behind other cars. We were OK until we got hit and that forced us to make an extra stop and that put us in the back. It was good to get some stage points today. We need to do that again next weekend in Daytona.”

Ty Dillon — Finished 18th: My GEICO-Germain Racing guys did a good job this weekend. We made adjustments from yesterday to today and it definitely improved the handling. At the end there, it took our Camaro ZL1 1LE about three laps to come in and then it started rolling. We ran our fastest lap of the race in the final 10 laps, so I think if we had a few more, we would have finished even better. I’m happy to leave with a top-20 finish though. I’m looking forward to the Daytona Road Course next week.”

Bubba Wallace — Finished 21st: “Well, today wasn’t as good as yesterday, obviously. Our Camaro just kind of lacked a little bit in overall speed and overall grip. I couldn’t really find it throughout the race, so the restarts didn’t go our way there, towards the end. I kept getting trapped and everything. I guess we used all of our eggs on the first day. All-in-all, it was a solid day coming out of Michigan. A good points day, a good points swing for us. We’ve still got a lot of work to do to climb up the ladder, but we’re heading in the right direction from the last couple of races. So, progress is showing. On to the Daytona road course.”

John Hunter Nemechek — Finished 23rd: “We struggled today. We were tight at the start and dragged a lot, particularly when I would get within a few car lengths of another car. We made adjustments throughout the day, and the last one definitely helped us get more speed at the end, but we came home P23. My crew did a great job of sticking with it to the end and never giving up.”

Tyler Reddick — Finished 24th: “We fought hard today at Michigan International Speedway, but our No. 8 Chevrolet Accessories Camaro ZL1 1LE was a challenge during the race. We fired off extremely tight, which made it hard to move around and run the bottom like I needed to be able to do. My crew chief, Randall Burnett, made some good adjustments during the race that helped loosen me up, but we just needed a little bit more today. We’ll definitely look back at this weekend as a team to see what we can learn from it and regroup for next weekend.”

Cole Custer – Finished 25th: “We got the car handling better throughout the race, but at the end all of the sudden it wouldn’t turn. That dropped us back quite a few spots, but I think we learned a lot today. We had to overcome some adversity with starting in the back and then getting the pit road penalty, but we’re growing as a team and we’ll move forward to the Daytona road course next week.”

Daniel Suarez — Finished 26th: “It was a good job by Dave (Winston, crew chief) making changes, a good job by the pit crew, a good job by everyone. We got the most out of what we had. We thought our Toyota was going to be better at the start of the race – definitely didn’t expect it to be as loose as it was. But we were able to make it better. I just wish I could have some more straightline speed to race some of those guys ahead of us, but I know we’ll get there. We’ll just keep on digging.”

Michael McDowell — Finished 28th: “It was just an overall difficult weekend for our No. 34 team at Michigan. We didn’t unload how we had hoped in race one and then got collected in a late-race incident that forced us to a backup car for today. My guys fought hard on pit road all weekend to try and get our race cars better, and I felt like we were continuously making improvements, but we just ran out of time at the end of the race.”

Alex Bowman — Finished 36th: “That was not what we wanted or needed today. It was just unfortunate events. Greg (Ives) and the guys made great adjustments from yesterday and got the car pretty good. We battled some snug conditions, but the team made great adjustments on pit road. Obviously not the way we wanted to end the double header weekend. We will learn from this and move on to next week.”

Ryan Blaney —Finished 38th:  “It’s just unfortunate for the whole Penske organization. We had two fast cars battling for the lead and it just stinks that happened. He had a run, like he said, and he didn’t think he had as big of a run as he had and just got loose and, unfortunately, got us both. It’s a shame to end our day like that with the Knauf/Menards Ford Mustang. We were so fast.  We had to battle back from having to pit again and got to 10th for the second stage and then got the lead. I was like, ‘All right, we can finally go back at it,’ and just got together there. That’s unfortunate, but it’s not gonna carry over. Things happen. Mistakes happen. It’s just a shame both of us got taken out.”

BRAD KESELOWSKI — Finished 39th:  “I just lost it. It’s my fault. I feel really bad for my teammate, Ryan Blaney.  He didn’t deserve that. I just came off of turn four and the 4 car was behind me and he gave me a push and I swear I went into the corner like 20 miles an hour faster than I had been all day and got past the 11 and I went to get underneath the 12 and I just slipped. I lost the back a little bit and when I went to collect it he was there and I wiped him out and myself out, so I feel terrible for everyone at Team Penske and especially Ryan Blaney. Gosh, he didn’t deserve that. I should have whoa’d way up. I had been running wide-open on the bottom all day and thought I could do it again, but with that big push I overestimated the grip and ruined our day.”

Michigan Sunday Cup results, point standings

Sunday Cup results
Photo by Jared C. Tilton/Getty Images
Leave a comment

Kevin Harvick completed the weekend sweep with his victory Sunday at Michigan International Speedway, his sixth win of the season.

Denny Hamlin placed second in the Sunday Cup results. Martin Truex Jr. placed third and was followed by Kyle Busch and Joey Logano.

Click here for race results

Point Standings

With four races left in the regular season, the last three drivers currently inside the top 16 in points are William Byron (+26 points above cutline) and Erik Jones and Jimmie Johnson, who are tied with 511 points.

The first driver outside the top 16 who has not won a race is Tyler Reddick. He’s 10 points behind Johnson and Jones.

Click here for the points standings.