Streamline Hotel, birthplace of NASCAR, no longer for sale

Photo from Streamline Hotel official Facebook page
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Two weeks after it was taken off the auction block, the birthplace of NASCAR is no longer for sale.

The Streamline Hotel, where NASCAR was formed in 1948, had been up for auction April 1-3, with a minimum bid of $2.3 million, according to the Daytona Beach News-Journal. Owners of the property, at 140 South Atlantic Avenue, in the heart of downtown Daytona Beach, had placed a $7.5 million reserve price on the auction.

There is at least one advertisement online, posted on April 11, that still lists the 44-room hotel as for sale at $6,999,999, but one of the brokers involved in the original auction said that is incorrect.

“The hotel is no longer for sale,” broker Paul Sexton, of Hospitality Real Estate Counselors in Orlando, Fla., told NBC Sports. “I don’t know anything about (any ads), but that’s about the only thing I can comment on.”

Eddie Hennessey, principal owner of the hotel, had invested a reported $6 million from 2014 through its reopening in 2017 to renovate the Streamline to its former luster. Hennessey did not respond to a message left for him by NBC Sports.

However, Hennessey did say in a video on the hotel’s Facebook page, “I just wanted to clear the air. Yes, the hotel was up for auction and we decided not to sell. So it is business, as usual. We are open seven days a week, 24-7 and we are ready to party.”

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