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Josh Wise is Chip Ganassi Racing’s human optimizer

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At some point in the past two years Josh Wise had to say it out loud.

He wasn’t a professional race car driver anymore.

But what is he now?

“Man, I don’t know. I struggle with titles,” Wise says while sitting in a conference room at Chip Ganassi Racing’s shop.

It turns out the 35-year-old Wise is the driver performance manager for CGR’s NASCAR operations. That’s a vague title covering the work Wise has done “optimizing humans” for the team over the last two years and that now stretches to drivers like Noah Gragson and Brett Moffitt.

But Wise has other titles that tell the story of how he became a man who molds the eating, workout and driving habits of NASCAR drivers.

Former Professional Race Car Driver

Wise concedes the end of his NASCAR career, which lasted 10 years and 318 starts, was “not very romantic” compared to Jeff Gordon or Dale Earnhardt Jr.

His last start came on Nov. 6, 2016 in the Cup playoff race at Texas Motor Speedway. Driving the No. 30 Chevrolet for The Motorsports Group, he started and finished last. His car was parked after 257 of 293 laps due to an electrical issue.

Josh Wise during his final season in the Cup Series in 2016. (Photo by Brian Lawdermilk/Getty Images)

“I was really tired of racing the way that I was having to race,” Wise says of the time, which capped off a two-year stretch of dissatisfaction. “I grew up racing with just a tremendous amount of passion and love for the sport.

“The thing that I enjoyed about it was being able to push myself to limits beyond what I thought I was capable of. The position I was in as a race car driver at that point in my career wasn’t that … It just wasn’t that fun anymore.”

Wise now finds himself dedicated to a job that that’s led him to say no to offers to race.

“I’ve actually turned them down because I haven’t wanted to blur the lines between wanting to be a race car driver anymore and doing what I’m doing now,” Wise says. “I really have no desire to be a race car driver anymore.”

But he had to say it out loud.

“I think at that point I told my wife (Ashley), I was like, ‘Hey, I’m done,’ ” Wise says. “She kind of knows when I draw a pretty distinct line when I say things like that. I have a bit of a switch I flip in my mind and I’m able to focus on another direction pretty efficiently.”

Iron Man

The path to Wise letting go of his racing identity began roughly a decade ago when he took part in his first Iron Man competition.

At the time, Wise was not the poster boy for driver fitness.

“I was amazed because I was a guy who had never run more than three miles in my life,” Wise says. “I had started cycling. I didn’t know how to swim. The first time I swam in a pool I didn’t make it across the pool one time before I had to stop.”

He began training himself to swim 2.5 miles, bike 112 miles and run a marathon without a break. He qualified for and competed in the Iron Man World championships in Zell am See-Kaprun, Austria, in 2015 with Landon Cassill.

During this period, Wise found himself consulted by other drivers for fitness advice. Wise trained with Jimmie Johnson, helped Trevor Bayne prepare for his own Iron Man event and worked with Erik Jones, who was racing in Xfinity at the time.

Wise became “fascinated” with the human body, its adaptability, the “fitness benchmarks” and “sensory demands” it needs to handle to process information and make decisions.

As he sought answers, the door to Wise’s future opened at the track where he made his last start. Walking through the garage at Texas Motor Speedway, he ran into Max Jones, CGR’s managing director of NASCAR operations and an acquaintance.

Wise told Jones about what he was pursuing. Jones then invited him to make a presentation to the team.

“I really just presented my philosophy and my foundation for what I was doing already and what I had hoped to build and what I thought I could bring to the table for their drivers,” Wise said. “We basically had made a commitment by the time I walked out of the room.”

Human Optimizer

Wise entered the 2018-19 offseason after two years with Ganassi.

Two seasons of controlling the exercise routines, diets and race prep for drivers.

Two years of “optimizing humans.”

That optimization helped result in four Cup wins for Kyle Larson and 11 wins in the Xfinity Series from five different drivers: Larson, Ross Chastain, John Hunter Nemechek, Tyler Reddick and Alex Bowman.

What has Wise subjected his drivers to?

Food

Let’s start with trips to the grocery store.

“If there’s something in packages, I tell them no more than five ingredients and you better be able understand what every ingredient is in there,” says Wise. “Other than that, it’s all fruits, vegetables and meats as close to coming right off the animal as we can get them.”

That includes making farm-to-table restaurants a frequent destination for Ganassi teams on the road.

According to Nemechek – who has documented that he’s willing to eat grass –  one food Wise has imparted on his drivers is avocado on toast with jelly.

“That’s probably a pretty weird one,” Wise says. “It’ll blow your mind, but a good kind of whole grain toast with avocado and strawberry jelly is one of the tastiest, odd things that most people would ever try. Other than that, it just depends on what they’ve been exposed to. There’s some things that maybe I don’t what to share that I have them try that are a little bit unorthodox.”

Chastain, who was set to drive for Ganassi in the Xfinity Series in 2019 before that operation closed due to lack of sponsorship, described how Wise encourages his drivers to introduce themselves to an unusual eating pallet.

“(Wise says to) pretend you’re in the forest, and you’re going to eat all this stuff that you find and then you’re going to eat some salmon,” Chastain says. “There’s blueberries and strawberries and spinach and all this stuff and kale. Me being a (watermelon) farmer, (I ask) ‘What forest are you in? This is some enchanted forest and I want to go there and grow watermelons there because it sounds like anything can grow there.’ ”

Exercise

Among the Ganassi drivers, “everybody’s different” when it comes to a Wise-directed workout regimen.

“It’s a combination of my opinion on where they’re at in a certain area, their opinion on where they’re at in a certain area, what type of time constraints we have, what types of goals we have, what performance is showing we need,” Wise says. “Because in the end we’ve got to create on-track performance.”

He used Larson as an example on where opinions and scheduling come in to play.

“While I might think that Kyle needs to work out more, Kyle’s racing sprint cars all summer and Kyle needs to focus on recovery and Kyle needs to focus on watching video,” Wise says. “So to take resources away from that to say ‘you’ve got to run 6 miles,’ you can easily let ego make things counter productive.”

One driver who is willing to run 6 miles – and then some – is Nemechek.

Nemechek, who will compete for GMS Racing in 2019, frequently documents his running habits on social media.

In early December, he and Wise “felt guilty” after McMurray took part in a marathon.

Their solution? Run 16 miles through a very cold Davidson, North Carolina.

“Sixteen miles might be a little bit over the top,” Nemechek told Fox Sports. “But it takes about two hours to run if you’re really digging. Our races are normally, two, two-and-half-hours. … Granted it was cold, so that really didn’t help the fundamental of being hot in a race car, but still the endurance aspect is really huge.”

Eye Tracking

Reaction time is everything in auto racing, with drivers having to navigate close quarters and avoid accidents in a blink-of-an-eye.

Wise wants to help slow things down for drivers and Ganassi’s pit crews.

He used a driving simulator to highlight the significance of a driver’s vision.

“I could turn off the sound and they could go out and they could probably run a lap time,” Wise says. “Then I could turn the sound on and they’ll probably go run about the same lap time. I could turn off the feel in the steering wheel and they’ll probably go run the same lap time.”

But once you start tinkering with a driver’s visual inputs, “You’re not going to make a lap,” Wise says.

With this in mind, Wise turned to eye tracking.

Eye tracking involves a digital board that lights up with green and red dots. You touch the green dots and avoid the red ones.

The program is a product of Tobii Pro.

Tobii Pro

There are physical exercises that are also done in relation to eye tracking.

“One set would consist of something at a computer which takes a minute or two minutes and then you go and do a physical activity,” McMurray said in early 2018. “They’re not like normal exercises. You get tired and you do it again. It’s interesting. It’s hard. It’s very mind exhausting. It’s one of those things (where) you’re exhausted when it’s over and you haven’t done anything.”

McMurray, who was the oldest driver under Ganassi’s NASCAR umbrella last year at 42, actually found the eye tracking reassuring.

“I was concerned about that because I was the oldest,” McMurray said. “It just so happened that I happened to have the best eyes of all the group as far as just the typical eye chart. But there were some things that Kyle was really good at that I wasn’t at. There were some things Tyler was good at. Everyone had strengths. It was kind of good to see what are your weaknesses.”

Wise emphasizes that everything from a “decision-making and application standpoint” for a driver comes from “visual inputs.”

“All the other things are really supplementing that foundation,” Wise says. “The better that I can make them see, the better I can help them make decisions based on vision, the better the foundation they have as an athlete.”

Student-Teacher

Anyone who pays attention to Chip Ganassi’s personal Twitter account knows he likes winners.

Whether it’s with Josh Wise and Jamie McMurray in NASCAR or Dario Franchitti in IndyCar, Ganassi puts a premium on experienced drivers remaining involved in his race teams.

In 2018, that included six Xfinity Series wins and a fifth IndyCar championship with Scott Dixon.

“I think anytime you have guys that are current in the sport it’s an opportunity,” Ganassi said. “That is what guys like Josh or Dario or Jamie can bring.

“They are the most current guys that are maybe not driving for one reason or another and that is something that is invaluable in a team organization. You are constantly building this book of information and you are constantly tapping this book of knowledge or building it. You have another head in the room. It doesn’t have to be much, just one little piece of advice or one little tidbit of information can be invaluable on a race weekend.”

Wise has no intention of becoming stagnant in his one-man quest for human optimization. He plans to complete an online degree in specialized sports psychology from Capella University in the spring or summer.

“Just checking the boxes on meeting the needs for these athletes. It’s all I care about, really,” Wise says. “I want to be someone that I wish I had when I was doing this.”

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Cole Custer, Mike Shiplett ‘fine-tuned’ their way to early Xfinity success

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In early December, crew chief Mike Shiplett had a good idea what was in store for him in 2019.

In charge of Chip Ganassi Racing’s No. 42 Xfinity car, Shiplett would be paired with 26-year-old Ross Chastain full-time. It would be Shiplett’s first full year with a single driver since the 2010 Cup season with AJ Allmendinger.

Later that month, Shiplett and his wife Brooke flew to South Asia to scuba dive in the Maldives. They’d also spend time living on a boat in the middle of the sea.

“That’s part of the lure of it,” Shiplett told NBC Sports. “You’re out there, you’re away from the rest of the world and nothing else matters.”

Back home, Ganassi’s primary Xfinity sponsor, DC Solar, got in hot water with the Federal Bureau of Investigation.

Shiplett was in-between stops on his vacation when he briefly had cell phone service and saw the news.

He quickly shut his phone off.

“I still got another week here and I’m not going to ruin it,” Shiplett told himself. “I’ll deal with it when I get back to the United States.”

He returned home Dec. 31. Two days later he arrived back at CGR headquarters. He was told “keep doing what you’re doing, we’re going racing.”

Forty-eight hours later the Xfinity operation was shut down due to a lack of sponsorship.

Within three months, Shiplett would stand in Victory Lane at Richmond Raceway celebrating his second Xfinity Series win of the year.

Instead of Chastain, Shiplett posed for pictures with 21-year-old Cole Custer, who had won his first short-track race in Xfinity, claimed a $100,000 Dash 4 Cash bonus and matched his win total from the previous two years.

The victory also established themselves as the No. 1 threat to Christopher Bell, the prohibitive favorite to win the series championship.

Unexpected Pairing

Shiplett was announced as joining Stewart-Haas Racing’s No. 00 team on Feb. 1, just 15 days before season-opener at Daytona.

But that was only because the team needed to officially submit Shiplett’s name as crew chief for the race.

Shiplett’s first day at SHR was Jan. 7, three days after Ganassi closed its Xfinity operation.

Mike Shiplett celebrates after Kyle Larson won the Xfinity Series race at Miami in 2015. (Photo by Sarah Crabill/Getty Images)

Shiplett has been in NASCAR since 1995 and is no stranger to teams shutting down mid-season after advance warning.

“This one was a little bit unexpected,” he said. “I’ve never been part of that, how rapidly it happened. But you’ve been in racing long enough, you see a lot of things. Unfortunately, this sport is driven by sponsors a lot. You kind of go with the flow of what happens.”

The quick turnaround in employment was a result of a call Shiplett made to SHR President Joe Custer, Cole’s father.

The elder Custer had inquired with Shiplett last year whether he was set for a job in 2019. He had been and Custer went on his way.

Shiplett took the place of Jeff Meendering, Cole Custer’s crew chief during his first two years who had moved to Joe Gibbs Racing to work with Brandon Jones.

Custer was “pretty nervous” about his new crew chief pairing so late in the offseason.

“That’s what kind of made it a little bit more stressful,” Custer said. “You never know how (Shiplett’s) going to compare to your chassis and your program and everything. You just don’t really know what to expect. It’s just a thing where I’m in my third year and I didn’t want to get worse than what I was. I knew we could probably have the speed and compete for wins, it was just a matter of how fast it would take to get there.”

Custer’s takeaway from their first meeting was that Shiplett was “pretty straight-forward” in his approach.

“He was quiet,” Custer said. “I think he’s all business, honestly. He’s a guy that doesn’t talk a ton, but he tells you what he thinks and what’s productive and I think that’s pretty much his deal.”

While the No. 00 had a full operation, Shiplett brought with him his lead engineer from CGR, Davin Restivo.

There were no major overhauls implemented by Shiplett with his arrival to a team that had been competing in Xfinity for just two years.

“It was a lot of fine-tuning,” Shiplett said. “Taking Cole’s strengths and putting them aside and then taking Cole’s weaknesses and then really working on them and saying, ‘OK, where are you the weakest? Where are you not happy with? Where did you struggle? Let’s focus on all that stuff.’ We didn’t have to worry about building cars. Their cars were already there. Everything was already established. It was more just working with Cole and understanding what he wanted in the car and just making him a better driver.”

Cole Custer is in his third Xfinity season and off to his best start. (Photo by Sean Gardner/Getty Images)

Custer owned up to his weaknesses – short tracks and a lack of long-run speed. Those played some part in his wins only coming in the final three races of each season.

“I think the biggest thing was the long-run speed, figuring out how set your car up and then saving tires enough to have speed on the long runs,” Custer said.

Without the ability to test ahead of the season, the new duo had to rely on the notebook the No. 00 team had already put together.

Shiplett said the notebook chronicled how “Cole felt in practices, the changes they did, everything like that. It’s just a matter of going through all that and understanding what kind feel (Custer wants). Rewatching races, seeing what Cole puts in the car, what he wanted to do with the car.”

One area Shiplett is “fine-tuning” for SHR as a whole is how their cars and parts are put together between races.

“All the pieces and parts have to be inspected and (put) through a process where I feel Stewart-Haas Racing is young enough on the Xfinity side that was an area we could greatly improve that process and make it better,” Shiplett said. “When a car is raced, all the pieces come off the car, they get cleaned, they get serviced, they get inspected. How we go about that, getting it ready for the next event is a process I’ve learned from experience that we can make better in fine-tuning and making it more efficient to get the pieces and parts ready for the next event.”

Ahead of the Curve

It’s working.

Whether a result of Custer being in his third season on the Xfinity circuit or being paired with Shiplett, the No. 00 Ford is well ahead of its established pace of 2017-18.

After eight races, Custer has two wins and five top fives. Last year, his second top five didn’t come until race No. 11 at Charlotte Motor Speedway.

Custer’s wins were anything but forgettable.

Three weeks after a runner-up finish at Atlanta, Custer capitalized on a pit road penalty by Kyle Busch and led the final 19 laps before taking the checkered flag at Auto Club Speedway. It delayed Busch’s 200th NASCAR win by one day.

Three races later, Custer followed a third-place finish at Bristol Motor Speedway with a dominant evening in Richmond. After Christopher Bell claimed the previous two races on the short track, Custer led 122 of 250 laps to earn the victory.

Custer’s two wins tie him with Bell, who is also well ahead of his record 2018 pace.

“Like I told Cole, ‘If you want to be the best driver, you’ve got to beat the best,'” Shiplett said. “If Kyle Busch is in the race or Kyle Larson or Kevin Harvick. Any of those guys like that, you’ve got to beat them.

“So it doesn’t matter whose in the race. Just getting in that mentality of if there’s five Cup drivers, that’s just five more people we’ve you’ve got to beat. Just cause they’re a Cup driver doesn’t mean they’re any more talented or better than you are.”

When it comes to the cause of their success, Custer puts it at “50/50” between his own experience and Shiplett’s leadership.

“If I was restarting this whole thing and I had my Mike as my crew chief my rookie year I think we would have done pretty good,” Custer said. “I don’t know if we’d have won the races we have so far and everything, but I think we would have added speed and competed. But I think having the two years of experience under my belt I know what it takes to win races and what feel I want when we go to the track.

“I guess I’m more fine-tuned at this point.”

Daniel Hemric trying to get on right foot, break rookie slump

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In a sense, Daniel Hemric is learning to walk again.

After two strong seasons in the Xfinity Series (fourth in points in 2017 and third in 2018), Hemric is learning to race in a whole different way in his rookie Cup season.

The No. 8 team is focused on putting one foot in front of the other,” Hemric said last weekend at Richmond Raceway.

Hemric’s first nine Cup races of 2019 for Richard Childress Racing have been a struggle. His best finish has been 18th (at Phoenix), and he’s coming off a 19th-place finish at Richmond, which buoyed his hopes after four prior finishes between 27th and 33rd.

“Coming out of Richmond with a top-20 finish? We’ll take it,” the Kannapolis, North Carolina native said.

Even with the rough start, Hemric hasn’t lost any motivation, or more importantly, support.

It’s great to have a group of guys that haven’t given up on me,” he said. “We didn’t finish exactly where we wanted (at Richmond), but we definitely out-kicked our coverage from the positions we’ve put ourselves in over the last few weeks. We’ll take it and hopefully it’s a building moment for everyone on this No. 8 team.”

Hemric knows it’s just a matter of time before things click and results go in his favor. Until then, he’s not panicking, not doing anything crazy.

It’s just been a matter to fall back on the things that got me through times like this in my life,” he said. “This is definitely one of the harder moments because you kind of got to regroup and redo it all over again, so it’s such a quick timeframe.

Some of the other series I’ve ran, you have more time to dwell or rebuild on whatever situation and so it’s kind of a good thing, bad thing. You have to turn it around really quick and flip it around.”

In addition to his team, Hemric is also getting a lot of support from his wife, family and friends.

They know the trials and things we’re going through and it’s not anything that any haven’t experienced before,” he said. “It’s just been a little longer drawn out than we would want it to be.

In the grand scheme of things, I’ve said that when the sun comes up, you get another shot at it and that’s the way I’m approaching it.”

Even fans are pitching in to do what they can to help Hemric shake the bad luck problems that continue to plague him and his team. One fan even went so far as to send Hemric and his team eight rabbit foots to hopefully bring some good vibes.

Hemric went into the Easter break 28th in the Cup standings. Teammate Austin Dillon is 14th in the standings, coming off his best finish of the season, sixth, at Richmond.

I don’t look at Austin as just a teammate, he’s family to me,” Hemric said. “I watched him grow up and have been a part of some of his success and seen him have the success he’s had. He’s also had his own struggles at times and stuff that I’ve seen and witnessed with my own eyes.”

That’s why Hemric huddled with both Dillon and team owner Richard Childress after Texas (33rd, second-worst finish of the season).

I asked them both, ‘Man, this is probably the bottom for me. I got to know which way to go here,” Hemric said.

And that’s where the learning to walk again analogy came back into play.

They said just keep putting your best foot forward and leaning on guys like that who have experienced the same struggles at times and came out on the other side with success, that’s all the motivation you need,” Hemric said. “It’s no different with our boss (Childress) and what he’s done with the company, Richard Childress Racing.

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Why Tyler Reddick chose to reveal his many sides through Twitter

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How to stop worrying about and start loving The Twitter?

Tyler Reddick said he found the secret a few years ago after much hand-wringing over how his thoughts and views would be perceived when they took shape in social media.

“Half the time I wouldn’t say them, and I just said, ‘I’m going to let it go and let it chill and filter it some,’” Reddick told NBC Sports during a recent media availability at Bristol Motor Speedway. “Because you don’t want to get out there and just blast someone and be swearing at them. There’s a fine line.

“I’m sure at some point in the future, my interaction will cross that line on accident, and there’ll be some serious backlash for it.”

Tyler Reddick honors Dolly in his unique way at Bristol (Donald Page/Getty Images).

In the meantime, the NASCAR world is getting the best version of the Richard Childress Racing driver – the raw, candid and often hilarious (check out the wig he wore at Bristol to commemorate his Dolly Parton-sponsored car) but sometimes controversial sides – as the 2018 Xfinity Series champion shares more of his stream of consciousness with the world.

Whether it’s been a Daytona feud with Bubba Wallace, mercilessly trolling the Xfinity Series for a lack of championship recognition, or offering some serious thoughts on group qualifying in Cup, Reddick has a sharp pair of thumbs working over his smartphone.

Though he seems more prolific since winning the title last November, Reddick said he had grown comfortable with being himself on Twitter long before that.

Among the first times was when he called out truck series driver Ben Rhodes for describing the Dirt Derby at Eldora Speedway as a “demolition derby” during a TV interview. “It’s truly an incredible event, and it’s cool we’re even at Eldora,” Reddick said. “For him to bash it, it hit a soft spot obviously because I’m a dirt racer.”

“Half the time I’d type something out, and me being reserved when I was younger, I just wouldn’t say it,” Reddick said. “And I figured I might as well be myself and say what I want to say when I’m feeling it, or type it, I guess I should say.

“I think it was there before the championship. I think it’s just kind of coincidence (since then). Obviously, there have been people who have poked about the championship, so I think maybe in that sense because of that, it’s gotten more attention since then. I think as I’ve gotten more comfortable with me being who I am and not afraid to show it, I’ve just opened up to it more.”

It already has gotten delicate, though, in the case of Wallace, whose Richard Petty Motorsports team has an alliance and engine deal with RCR.

Without using his name in a tweet, Wallace blamed a crash on Reddick, who was making his Daytona 500 debut.

“It was a touchy deal, but I was very frustrated naturally in that situation,” said Reddick, who leads the Xfinity points with seven top 10s through eight starts of his first season with RCR’s No. 2 Chevrolet. “He was, too. But he just went on Twitter and said something I didn’t agree, and he kind of did it in a light that he was trying to throw it under the radar a little bit.

“He knew who he was talking about, and he didn’t want to say anything to me about it, he wanted to put it on Twitter, so I had no problem calling him out for it. It’s just the way it was. I’ve done it in the past.”

And will continue to do so in the future – at least until he crosses that line. Until then, Reddick recognizes that the byproduct of his honesty is some honest laughter from his followers.

“There are people getting chuckles that I know (are) getting a kick out of it,” Reddick said. “I don’t really do that to get those responses. I just do it because that’s how I feel about it.”

Shotgun! Dale Earnhardt Jr., Clint Bowyer share beer over Twitter

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Before Clint Bowyer dropped by to raise a little hell on this week’s episode of “The Dale Jr. Download,” Dale Earnhardt Jr. had a modest proposal for the podcast episode.

Alas, while there was plenty of talk about beer, beer signs and partying, no beers were consumed, let alone shotgunned.

But Bowyer didn’t forget!

He called out Earnhardt on Twitter Thursday afternoon, shotgunning a Miller Lite in the process.

A Budweiser in hand, Earnhardt answered the call within 40 minutes.

On a quiet week with NASCAR off for Easter, plenty of NASCAR drivers chimed in to judge Earnhardt’s shotgun technique and the beer used.