True Speed Communication

Joe Gibbs Racing secures sponsor for 24 Xfinity races

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Xtreme Concept Inc. has expanded its partnership with Joe Gibbs Racing and will sponsor Jeffrey Earnhardt, Kyle Busch and Brandon Jones across 24 NASCAR Xfinity races this season.

iK9, a comprehensive canine solutions provider for detection and service dogs administrated by Xtreme Concepts, will be the lead brand for each driver.

Xtreme Concepts will sponsor Jeffrey Earnhardt in nine Xfinity races in the No. 18 Toyota Supra this season. Those races will be:

Feb. 16 – Daytona International Speedway

Feb. 23 – Atlanta Motor Speedway

April 27 – Talladega Superspeedway

May 25 – Charlotte Motor Speedway

June 1 – Pocono Raceway

Aug. 10 – Mid-Ohio Sports Car Course

Aug. 24 – Road America

Nov. 9 – ISM Raceway (Phoenix)

Nov. 16 – Homestead-Miami Speedway

MORE: Jeffrey Earnhardt ready to win Xfinity races 

Kyle Busch will drive the No. 18 with sponsorship from iK9 in five races. Those races will be:

March 2 – Las Vegas Motor Speedway

March 9 – ISM Raceway (Phoenix)

March 16 – Auto Club Speedway

March 30 – Texas Motor Speedway

Aug. 3 – Watkins Glen International

Brandon Jones, who is running the full season in the No. 19 Xfinity Series car for Joe Gibbs Racing, will have iK9 on his car in 10 races starting April 27 at Talladega.

“We are firm believers in the power of motorsports as a marketing platform, and it’s why we’ve expanded our partnership with Joe Gibbs Racing to promote the iK9 brand for the majority of the Xfinity Series schedule,” said Landon Ash, founder of Birmingham, Alabama-based Xtreme Concepts, in a statement. “We’re investing in young talent in Jeffrey Earnhardt and Brandon Jones, and also proven talent in Kyle Busch. These three personalities can deliver for iK9 on the racetrack and interact with our customers off the track. They’re specialized athletes who align very well with iK9, as we provide the skills and support necessary for our clients to care for their highly specialized dogs.”