The Joie of Seating

Photos courtesy Randy and Lisa LaJoie

Randy LaJoie’s crusade to keep grassroots racers safe

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Randy LaJoie is a man on a mission. He wants to keep race car drivers – particularly those in grassroots racing – as safe as possible.

For more than 20 years, the two-time Busch Series champion (1996-97) has dedicated his post-racing life to keeping drivers safe, with special emphasis on sportsman and amateur racers who oftentimes race with inferior safety equipment … if any at all.

Because of the cost involved, many grassroots tracks and local series don’t require some of the same equipment found in the higher levels of stock car racing, particularly in NASCAR.

That’s where LaJoie comes in.

Since forming his business, The Joie of Seating, in 1998, as well as forming a non-profit foundation, The Safer Racer Tour, in 2007, LaJoie has become one of the most prolific advocates of safety, particularly with the type of race car seats he builds and sells.

Since I put the helmet on the shelf, I’ve been concentrating on keeping short track America safe,” LaJoie told NBC Sports. “I go to race tracks, talk at the driver meetings, show videos. I’ll also inspect cars, look in the driver’s cockpit and besides that, trade shows, race tracks.

By the end of this year, I’ll have visited 175 race tracks since 2006. We’ve been educating the short track world on seat safety.”

Randy LaJoie with his two Busch Series championship trophies and one of the first driver seats he built.

Since he began racing in his native Connecticut (he now resides in North Carolina) nearly 40 years ago, LaJoie has seen how important safety is in the dangerous world of racing. He’s seen a number of close friends, including the late Dale Earnhardt, killed in racing incidents.

One would think that safety, particularly given Earnhardt’s death in the 2001 Daytona 500, would be on the forefront of every racer’s mind.

In the grassroots world, when it comes to deciding what to spend their limited funds on, drivers spend their money on tires, car parts, new race cars – but not safety equipment

The safety business is the hardest thing I’ve ever done in my life,” LaJoie said. “Sometimes it just amazes me when I go out to these race tracks and talk to these people.

It’s both very humbling but it’s also very aggravating. You can be told ‘no’ umpteen different ways and it’s simply amazing that some people say, ‘Oh, you just want to sell a seat.’ Yes, I do want to sell a seat, but I also tell them I don’t want to read about them in the obituaries. No race track wants to lose anybody. If the information is there, let’s just use it.”

To illustrate his dedication to safety, LaJoie estimates he’s invested more than $350,000 into his business. But to him, it’s money well spent.

I’m very lucky I have the best aluminum seat in the marketplace and I’ve educated the aluminum seat builders,” he said.

He adds with a laugh, “Years ago, I used to call myself a crash-test dummy. But now, with today’s technology, my son (Cup driver Corey LaJoie) uses them and they say it’s rude if you call him a crash test dummy, so I call him a ‘data acquisition technologist.’”

But safety is no laughing matter to LaJoie. He admits he can be a pain to drivers and sanctioning bodies at times, but that’s because he doesn’t want to see any more drivers killed or suffer traumatic permanent injury from the sport they love.

Safety has been on a back burner and I think I pushed it to the front of some people’s minds and some sanctioning bodies to have them look at it, because I’ve been a stickler for it,” LaJoie said.

Two of the current race seats LaJoie’s firm, The Joie of Seating, produces.

The reason LaJoie has been a stickler is simple. Within 18 months, from May 2000 through October 2001, NASCAR lost five well-known drivers, guys LaJoie either was good friends with or had competed against in his career.

That list included Adam Petty (May 12, 2000), Kenny Irwin (July 7, 2000), Tony Roper (October 14, 2000), Dale Earnhardt (February 18, 2001) and Blaise Alexander (October 4, 2001 in an ARCA crash).

I looked at them and I wrecked just like that and how come I’m still here and they’re not?” LaJoie said.

While there have not been any additional deaths in NASCAR’s three top series since Earnhardt was killed, there have been several fatalities in the grassroots racing ranks.

I felt it was my call to duty to the short track world to give them all of the information I can on safety,” LaJoie said

A life’s a life and it doesn’t matter if they race on Sunday, Saturday or Friday night. These guys need to be taken care. With as much knowledge as we’ve learned in the last 15-plus years in terms of safety, these guys are still 15-plus years behind on short tracks.”

LaJoie’s mission has been quantified countless times over the 20-plus years he’s been in business.

When you get a phone call from a mom or dad and they say, ‘My kid just flipped all the way down the backstretch last night and he’s okay, thank you,’ that’s like my new victory lane,” LaJoie said.

The LaJoie family, from left, Corey, Casey, Lisa and Randy.

Safety is also important to LaJoie for a more personal reason: his son Corey, is a full-time driver in the Cup Series (their other son, Casey, works as an announcer for MAV-TV and also as social media director at Kaulig Racing).

Any time when there’s 40 guys on a Sunday in Cup racing, and your son is one of them, I’m so damn proud of him,” Randy said of Corey. “I’m glad he’s gotten the chance.”

LaJoie, 57, is also very proud of the seats he produces, not just for their design and ability to keep drivers safe behind the wheel, particularly when they’re involved in crashes, but also for their durability. His seats are all certified by the SFI Foundation Inc., the leading overseer of safety in motorsports.

Some of my seats from 15 years ago are still in use,” LaJoie said, adding proudly, “that’s why my seats are better than everyone else’s. I built them the right way. I haven’t junked many of them.”

The foundation LaJoie established in 2007, the Safer Racer Tour, is a further extension of his dedication to safety in grassroots racing. That’s why he visits so many short tracks and tries to talk sense into drivers who have a “it’ll never happen to me” mindset.

I’d say 99.7 percent of short track drivers don’t pay attention to safety,” LaJoie said. “But short track America still is much safer today mainly because of Dale Sr.

Do you know how many lives that man saved? It’s sad that we lost him, but the industry needed to lose a hero so they could save other heroes.”

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