Brad Keselowski says ‘wins are huge’ in keeping, retaining sponsors

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Brad Keselowski was thrilled with his second Cup victory of the season, but the victory was more meaningful because the car’s sponsor, Reese/Draw Tite, serves as a primary sponsor for only two races.

“We’re fighting so hard to keep sponsors on our car and we have some gaps (in 2020) to fill there,” said Keselowski, whose other victory this season was in Atlanta with sponsor Autotrader.

“When we win with some of those partners, it’s a really big deal for us,” Keselowski added.

Reese/Draw Tite will be back as the primary sponsor on Keselowski’s car later this season. The brands were on Keselowski’s car twice in 2018 — at the first Martinsville race and Richmond playoff race.

Reese/Draw Tite sponsored Keselowski’s Truck Series team beginning in 2012. Reese/Draw Tite signed a multi-year sponsor deal with Team Penske in 2018.

“The wins are huge,” Keselowski said in attracting and retaining sponsors. “You have to win. The market loves winners, as it should. That’s what you would like it to be. You would like it to be about winning and sponsors that are connected to that. In my mind, that’s the way it should be.

“I didn’t come into this sport with a name that was just going to give me sponsors and the biggest sponsors out of the gate. With that in mind, our team has to win. (Car owner Roger Penske) is great because he’s so smart with these business-to-business deals. But even that, that’s really hard on him, and he doesn’t deserve that full burden. He’s worked his butt off, and he shouldn’t have to be in every board meeting and trying to solidify the deals, and I recognize that for him, and I’m proud of the efforts that he does put in, and the last thing I want to do is make him do more of them, right?

“So with that in mind, I hope that we can continue to attract the high‑level sponsors we need to be competitive at this level, and the best way I know how to do that is wins like today.”

Keselowski, who led 446 of 500 laps Sunday, says he plays a role in helping with sponsorship.

“It would be a lot easier to just be the race car driver, but I accept the fact that if we want to have the funding we need to be able to compete with the Toyotas specifically, who are certainly very high up on the funding level, we have to generate those revenues and those funds, and that’s the way we’re going to get back to Victory Lane,” Keselowski said. “You need that to be able to afford the engineering, to be able to afford the pit crew and still pay me to drive. So winning is very, very important.”

Keselowski also said he has five unfunded races to fill in the Xfinity Series this season that he hopes to be able to run but won’t without sponsors.

Bump & Run: Who had best, worst West Coast Swing?

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Who had the best West Coast Swing?

Nate Ryan: Team Penske. Kyle Busch turned in the best individual performance, but the trio of Joey Logano, Brad Keselowski and Ryan Blaney posted the best across-the-board effort by any team.

Dustin Long: Kyle Busch. Five wins in seven national series races (should have gone seven for seven).

Daniel McFadin: Kyle Busch easily. Of the seven races he entered, he won five and placed in the top three in the other two.

Jerry Bonkowski: With two wins and a third-place finish in the West Coast swing, there’s no other choice but Kyle Busch. Other drivers that had a good run include Kurt Busch (fifth-seventh-sixth), Joey Logano (one win, one runner-up and one 10th-place finish) and Kevin Harvick (two fourth-place finishes and a ninth-place).

 

Who had the worst West Coast Swing?

Nate Ryan: Ryan Preece. After three consecutive finishes outside the top 20 (while his teammate notched three straight top 20s), the outstanding showing at the Daytona 500 must seem much further away than a month ago.

Dustin Long: Those hoping the rule changes would dramatically alter the racing and alter who the best teams would be.

Daniel McFadin: Has anyone seen Ryan Newman? While his teammate Ricky Stenhouse Jr. has shown glimpses of improvement, including at Las Vegas, the No. 6 Ford has been missing in action. Newman’s West Coast Swing was made up of finishes of 24th (Vegas), 12th (Phoenix) and 22nd (Auto Club). He has no top 10s through five races.

Jerry Bonkowski: With finishes of 22nd (Las Vegas), 26th (Phoenix) and 30th (Fontana), Bubba Wallace ranks 30th after the West Coast swing. He’s way behind the eight ball after just five races. About the only chance Wallace has to make the playoffs is to get a win in the next 21 races.

 

If you were seeding the Cup field like the NCAA tournament, who would be your four No. 1 seeds after five races?

Nate Ryan: Kyle Busch, Brad Keselowski, Joey Logano, Kevin Harvick.

Dustin Long: Kyle Busch, Joey Logano, Brad Keselowski, Kevin Harvick.

Daniel McFadin: Kyle Busch, Joey Logano, Kevin Harvick, Kurt Busch

Jerry Bonkowski: Kyle Busch, Joey Logano, Kevin Harvick, Denny Hamlin.

 

Bigger Chevrolet surprise: That Kurt Busch has four consecutive top 10s or Hendrick Motorsports has no top fives this season?

Nate Ryan: Busch seemed reinvigorated toward the end of last season, and Chip Ganassi Racing made the necessary moves to shore up its performance this season, so while the No. 1’s consistency has been unexpectedly stellar, it’s less of a stunner than Hendrick. It’s been 19 years since the team went five races into a season without a top five. Yes, there’ve been flashes of speed by each driver, but the statistics don’t get any plainer than that. Hendrick will need to show it has made progress by Texas Motor Speedway next week.

Dustin Long: Kurt Busch. I like how this team has performed at the beginning of the season but Busch told me after Sunday’s race at Auto Club Speedway that for all that has gone well for them with finishes, they need to qualify better to gain more stage points. He scored only four stage points during the West Coast races.

Daniel McFadin: Kurt Busch’s remarkable consistency. He entered a car that had just two top fives last year and matched it in the first four races. Last year, Busch didn’t earn his fourth top 10 until he placed second at Talladega in race No. 10. Hendrick is still working itself out of a rut that started two years ago.

Jerry Bonkowski: Tough question. Busch is the most pleasant surprise for Chevy, for sure. But Hendrick Motorsports is the biggest surprise overall – and that’s not a good thing – in the bowtie camp, as all four of its drivers are already more than 100 points behind points leader Kyle Busch after five races and Chase Elliott is the highest-ranked HMS pilot in 12th place.

Auto Club Speedway winners and losers

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WINNERS

Kyle Busch Had it not been for a speeding penalty in the Cup race at Las Vegas and pit road penalty in the Xfinity race at Auto Club Speedway this past weekend, he would have swept the West Coast swing, winning all seven national series races.

Kurt BuschHis sixth-place finish marked his fourth consecutive finish of seventh or better.

Cole Custer Last year, car owner Gene Haas said he needed to see Custer win consistently when there were questions about if Custer was ready to move to the No. 41 Cup car. Custer won Saturday’s Xfinity race with the help of new crew chief Mike Shiplett. 

Team Penske — Placed all three of its drivers in the top five in the Cup race. Joey Logano was second, Brad Keselowski third and Ryan Blaney fifth.

LOSERS

Qualifying — Having all 12 Cup cars in the final round fail to complete a lap before time expired was a “mockery” as NASCAR’s Scott Miller called it. Changes are coming.

Spire Motorsports — It’s been tough for this new team, which came about after purchasing Furniture Row Racing’s charter. The team, which has had multiple drivers, has not had a finish better than 30th in the last four races. Sunday, the team placed 36th.

Long: All Kyle Busch does is win and win

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FONTANA, Calif. — The first time Kyle Busch won a professional race, the then-13-year-old thanked his older brother Kurt.

For not being in that race.

Twenty years later, Kurt went to Auto Club Speedway’s Victory Lane to congratulate Kyle on winning his 200th career NASCAR race.

“They’re all added up through his hard work, his dedication to perfection,” Kurt Busch said Sunday after finishing sixth to his brother.

Kyle Busch’s accomplishment will be debated. Some will suggest the accolades are hollow because many of his 147 wins in the Xfinity and Gander Outdoors Truck Series came with superior equipment and against inferior competition. Others will look at his 53 Cup wins — which has him 11th on the all-time victory list — and note his talent is worthy of the praise heaped upon him.

Forget about the number 200, don’t let it distract you. And don’t let any discussion of comparing it to Richard Petty’s 200 Cup wins distract you. They’re different.

“Somebody asked me about whether or not I was the greatest of all time,” said Busch, the 2015 series champion who scored his first career Cup victory at this track. “I’m never going to self‑proclaim that. That’s for others to debate. 

“I would just like to be attributed or in that mix of the top five, top eight guys. I think by the time I’m all said and done, I could be in the top two or three of those guys of greatest of all time.”

But one thing to look at is what Busch is doing in Cup.

He has won 13 of the last 50 Cup races, dating back to his 2017 playoff victory at New Hampshire Motor Speedway.

That’s a 26 percent winning percentage. That’s ridiculous. But so are 200 career NASCAR wins (again, don’t let that number distract you).

Busch has accomplished his recent level of dominance in an era of ever-changing rules from stage racing to aerodynamic and horsepower alterations intended to keep cars closer together. He succeeds in an era where drivers can see the data on their competitors. No rule change has stopped Busch from winning.

“Take a look at football,” said Busch’s car owner, NFL Hall of Fame coach Joe Gibbs. “Take a look at football.  We have something going on over there.  We got a team that’s dominating things.”

Busch hasn’t reached the championship level domination of that team that Gibbs, a former coach of the Washington Redskins, wouldn’t let pass his lips, but it’s hard to argue what Busch has done in Cup lately.

“The thing you can count on in pro sports, everybody is coming,” Gibbs said. “You look at all those race teams out there and how good they are.”

Busch’s biggest competition — other than himself — was Team Penske, which had the top three cars at one point in the race. Instead Penske drivers finished second (Joey Logano), third (Brad Keselowski) and fifth (Ryan Blaney).

“It’s Team Penske and the 18 car,” Logano said of Busch. “They got something. They’ve got a good driver. They’ve got a good crew chief. They’re making good adjustments. They’re building good cars. You put something like that together, they win races.

“I wouldn’t say we’re far off. We’re right there and we’re leading laps as well. Today may have been his day. We’ll come back and fight hard next week.”

They couldn’t beat Busch on a day he cost himself the lead by speeding on pit road on Lap 123 in the 200-lap race. Busch dropped to 18th for the restart.

Stevens counseled his driver that there was enough time to make up the lost ground even in a race where the field got strung out the longer a green-flag run went.

Stevens has been Busch’s crew chief for 43 of Busch’s 200 NASCAR victories. Stevens knows when to coddle, when to push back and when to encourage. Such was the case during the final caution on Lap 165.

Busch, who was leading, debated a change to the car, saying he was afraid to free the car too much.

“Don’t be afraid,” Stevens told his driver.

Stevens later said: “I was really just busting his chops.”

Stevens explained.

“I didn’t want him to not tell me what the car was doing because we were learning about the magnitude of our changes,” Stevens said. “I didn’t want him to forecast his impression upon what we were going to do. I just wanted him to tell me what it was doing.”

The changes worked and Busch was back in front for the final 26 laps.

Then it was just a matter of time before he could sing.

“All I do is win, win and win no matter what,” Busch said on the radio after taking the checkered flag, reciting a line from DJ Khaled’s song “All I do is win.”

For as big as this victory was, there will soon be another race. Busch will compete in Saturday’s Truck race at Martinsville Speedway and the Cup race the following day.

There are more races to win.

“I think anything beyond this is just another number,” he said. “I mean, I could go lightly and say 250 (wins), or I could reach for the stars and say 300. What’s wrong with that?”

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Team Penske puts all three cars in top five at Auto Club Speedway

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As far as Joey Logano is concerned, there was nothing Team Penske could do to stop Kyle Busch from leaving Auto Club Speedway with his 200th national NASCAR series win.

It was Logano and teammate Brad Keselowski who – barring a caution over the final 30 laps – stood as the last obstacle between Busch and Victory Lane.

But Busch took advantage of them aggressively fighting for the lead to take it himself on Lap 175.

He never looked back.

“We were racing hard and no matter who got to the lead, the 18 (Busch) was going to pass us,” Logano said. “He was the best car today. We have some work to do to get faster but the team did a great job today. We held strong today with the Auto Club Ford Mustang. You want to win at the home track of your sponsor. We gave it a solid run. I hate being that close.”

In the end, Logano and Keselowski finished second and third respectively. Ryan Blaney wound up fifth to put all of Penske’s Fords in the top five for the first time this season. They last accomplished the feat in the 2018 playoff opener at Las Vegas Motor Speedway.

Penske has had at least one car in the top five in all five races this season, with Logano and Keselowski tied with three top fives apiece.

On Sunday, Logano placed in the top five in every stage while Keselowski finished second in Stage 2 and led 42 laps, second only to Busch.

“We were really good and got to the lead there on that last run, but I just couldn’t quite keep it there,” Keselowski said. “It was a good effort by the team, and we were right there in position, and we gave it all we had.”

Blaney has two consecutive top fives after his third-place finish in Phoenix. That’s after he started the year failing to finish better than 22nd in the first three races.

“We just weren’t very good the first run, but we got a lot better,” Blaney said. “We had a lap-and-a-half on our tires when the caution came out (on Lap 165). I thought if I could control the race from the front row and be the leader that I might be able to hold on because I thought our car was pretty good at the time.

“I was fourth by the time we got to Turn 1. I got no push. It took 10 laps for it to come in, and we were eighth and drove back to fifth. We had a really fast PPG Ford Mustang, we just never got the lead or track position with equal tires and that hurt us, but overall not a bad day.”

With eight combined top fives through five races, Team Penske heads to Martinsville Speedway, where the team has had success in recent years.

Logano won there last October in a dramatic duel with Martin Truex Jr. Keselowski took the win in the March 2017 race.

Each Penske driver claimed a top five at the 0.526-mile track last year.