sponsorship

Stewart-Haas Racing

HighPoint to sponsor Chase Briscoe for multiple Xfinity Series races

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Chase Briscoe will have a new sponsor in 2020 in HighPoint.com, a customer service and technology solutions company, Stewart-Haas Racing announced Tuesday.

Briscoe, who returns for a second full-time Xfinity Series season with SHR, will have HighPoint as a primary sponsor on his No. 98 Ford for 10 races. The Sparta, New Jersey-based company will make its debut with the Feb. 15 season opener at Daytona.

For all other races, HighPoint will be an associate sponsor.

“Even though we race stock cars, there’s nothing stock about what we do,” Briscoe said in a press release. “The science of our cars is impressive, but the technology that goes into building our Ford Mustangs and then making them perform is even more advanced. Our IT needs are pretty complex, and we demand a lot from our technology every day, whether it’s at the shop or at the track. HighPoint is more than just a sponsor – they’re a partner that helps us perform.”

As part of the deal, HighPoint will be the team’s official IT solutions provider.

“Walk around our race shop during the week and the garage area on a race weekend and you’ll see how our race cars and our entire industry relies on technology,” Mike Verlander, SHR’s vice president of sales and marketing, said in a press release. “From engine diagnostics to fuel-mileage calculations, our business is dependent on service and technology solutions. Every company needs what HighPoint provides, and we’ll work diligently to facilitate those introductions.”

Auto-Owners Insurance to continue backing Martin Truex Jr. through 2021

Martin Truex Jr.
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Auto-Owners Insurance will continue as a sponsor of Martin Truex Jr. and Joe Gibbs Racing’s No. 19 Toyota through the 2021 Cup Series season, according to the company’s website. JGR announced a multi-year deal with the company in 2019.

Like the last two seasons, the company will be on Truex’s car in eight races in 2020: Atlanta (March 15), Bristol I (April 5), Kansas I (May 31), Michigan I (June 7), Brickyard 400 (July 5), Kentucky (July 11), Michigan II (Aug. 9) and Martinsville II (Nov. 1).

The insurance provider has sponsored Truex since 2016 when he drove for Furniture Row Racing.

Truex earned a series-best seven wins in 2019, his first year with Joe Gibbs Racing. He enters his second year with the organization, but will have a new crew chief in James Small.

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Roush Fenway Racing enters multi-year deal with cyber protection company Acronis

Roush Fenway Racing
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Roush Fenway Racing announced Wednesday a three-year sponsorship and technology agreement with Acronis, a cyber protection company headquartered in Switzerland and Singapore.

The agreement includes primary sponsorship in three of the remaining Cup Series races this season. The company will be on both Ryan Newman‘s No. 6 Ford and Ricky Stenhouse Jr.‘s No. 17 Ford for the Aug. 4 race at Watkins Glen International.

It will then sponsor Newman for the Aug. 17 Bristol night race and the Oct. 6 race at Dover.

In addition to the sponsorship, the agreement will see Acronis help expand Roush Fenway’s technological capabilities with advanced cloud backup and disaster recovery services, file sharing, and computer power simulations.

Tyler Reddick to get his Dolly Parton on with Bristol sponsorship

Richard Childress Racing
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We woke up this morning expecting to write about NASCAR.

We did not wake up anticipating writing about country music legend Dolly Parton.

But Richard Childress Racing has delivered a gift we didn’t know we needed in the form of Tyler Reddick‘s sponsorship for this Saturday’s Xfinity Series race at Bristol Motor Speedway.

You won’t be able to miss Reddick’s No. 2 Chevrolet as it speeds around the half-mile track. First, its very pink scheme makes it stand out.

Also, Parton’s smiling profile graces the hood as part of sponsorship from Dolly Records, Parton’s music label.

The rest of the car will feature logos from each of Parton’s Pigeon Forge, Tennessee, attractions: Dollywood, Dollywood’s DreamMore Resort & Spa, Dolly Parton’s Imagination Library, Dolly Parton’s Stampede Dinner Attraction, Dollywood’s Splash Country and the soon-to-open Pirates Voyage Dinner & Show.

Pigeon Forge is located roughly 108 miles southwest of Bristol.

“It’s an honor to represent Dolly Parton and her variety of businesses on our No. 2 Chevrolet Camaro this weekend at Bristol Motor Speedway,” Reddick said in a press release. “Dolly is an icon and has had a lot of success in her career, which is something I admire while trying to build my own success in NASCAR.

“Hopefully, we can take Dolly and the No. 2 Camaro to Victory Lane this weekend in her home state of Tennessee. I think that would be really special for everyone who is a fan of hers.”

Parton chose a good team to partner with.

Reddick is one of the four Xfinity drivers who is part of the first Dash 4 Cash race of the season. Reddick will compete against Michael Annett, Christopher Bell and Chase Briscoe, with the highest-placing driver claiming a $100,000 bonus.

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Roush Fenway Racing partners with Acorns, expands with Wyndham Rewards

Roush Fenway Racing
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Roush Fenway Racing has announced an expansion of its partnership with Wyndham Rewards and a new sponsor deal ahead of the 2019 Cup season.

Roush announced Friday a new partnership with Acorns, a mobile-first financial wellness technology system.

The company will be on Ryan Newman‘s No. 6 Ford for multiple races, beginning with the Feb. 24 race at Atlanta Motor Speedway.

“Winning is everything to me, it’s what drives me to become a champion in our sport,” Newman said in a press release. “I came from humble beginnings; my father was an auto mechanic who wanted to race but never had the chance to do so. He taught me to invest in myself and never stop growing. I’m excited to represent a company like Acorns that is encouraging all Americans to invest in their future. With the support of like-minded individuals, I hope we can share our successes on and off the race track this season.”

On Thursday, Roush announced an expansion of its partnership with the Wyndham Rewards membership program, who joined the team in 2018.

After sponsoring the No. 6 in eight races with Matt Kenseth, Wyndham Rewards will be on the No. 6 in 10 races this seasons, starting with Sunday’s Advance Auto Parts Clash.

Both announcements follow the news from January that Oscar Mayer would sponsor Newman in “a number of races” beginning with the March race in Phoenix. Oscar Mayer sponsored Kenseth in last year’s Southern 500.