sponsorship

Michael McDowell
Front Row Motorsports

Love’s returning as sponsor of Front Row Motorsports, Michael McDowell

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Love’s Travel Stops will return as a sponsor of Front Row Motorsport’s No. 34 Ford driven by Michael McDowell in 2020, the team announced Wednesday.

This will be the eighth season Love’s has been a sponsor of the team.

The travel stop franchise will be on McDowell’s car in multiple races, including the Feb. 16 Daytona 500, both races at Talladega Superspeedway and the spring race at the company’s home track of Texas Motor Speedway. It will be an associate sponsor the rest of the year.

The company was a primary or co-primary sponsor of McDowell in 18 races last season.

McDowell, 35, is entering his fourth full-time Cup season and his third with FRM. The Daytona 500 will be his 322nd career Cup start.

Fire Alarm Services to sponsor John Hunter Nemechek in Cup

John Hunter Nemechek
Front Row Motorsports
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Fire Alarm Services will continue as a sponsor of John Hunter Nemechek during his rookie Cup Series season, Front Row Motorsports announced Monday.

The company, a source for all fire alarm, electrical, security and fire suppression needs, will be on Nemechek’s No. 38 Ford in four races: Martinsville Speedway (May 9), Indianapolis Motor Speedway (July 5), Daytona International Speedway (Aug. 29) and the season finale at Phoenix Raceway (Nov. 8).

Fire Alarm Services has been a sponsor of Nemechek since 2016 in the Gander RV & Outdoors Truck Series. Last year it sponsored him in 15 Xfinity Series races at GMS Racing.

Nemechek’s roster of sponsors for his rookie year includes FAS, Speedy Cash and CitiGuard.

“I’m thrilled to see FAS come on board with Front Row Motorsports this year,” Nemechek said in a press release. “They have been a key part of my successful climb to the top level of our sport and I’m so thankful for the relationship that we’ve been able to build. (Owners) Shannon and Connie Smith have high expectations for their customers and products and I’m glad that they continue to see us as part of that.”

SiriusXM expands relationship with Martin Truex Jr., Joe Gibbs Racing

Martin Truex Jr. Twitter
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SiriusXM will returns as a primary sponsor of Martin Truex Jr. in 2020 while expanding its deal, Joe Gibbs Racing announced Monday.

The satellite radio broadcaster will be on Truex’s No. 19 Toyota in five races, including Sunday’s Busch Clash at Daytona International Speedway (3 p.m. ET on FS1). SiriusXM also will be on the car at Martinsville Speedway (May 9), both races of the Pocono Raceway doubleheader (June 27-28) and at New Hampshire Motor Speedway (July 19).

SiriusXM, which has a dedicated NASCAR channel on channel 90, has been a sponsor at Joe Gibbs Racing since 2017 when it sponsored Matt Kenseth in one race. In 2018, it sponsored Erik Jones in two races, following Jones’ move from Furniture Row Racing.

It was on Truex’s car in three races last year.

“It’s awesome to have SiriusXM on our Camry again this season,” Truex said in a press release. “They do a lot for our sport with nonstop coverage on SiriusXM NASCAR Radio. Plus, being a customer, it’s awesome to have that connection to the product because they’re in all my Toyota street cars. I’m a big fan of their programming, especially The Highway. I’m excited to continue the relationship and hope that we can put them in victory lane like we were able to do last year.”

Koch Industries to sponsor Ryan Newman in Daytona 500

Roush Fenway Racing
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Ryan Newman will be sponsored by Koch Industries during Speedweeks at Daytona International Speedway, Roush Fenway Racing announced Wednesday.

Koch Industries will be on the No. 6 Ford starting with the Feb. 9 Busch Clash exhibition race and then the Feb. 16 Daytona 500.

Koch Industries owns a diverse group of companies involved in refining, chemicals, and biofuels; forest and consumer products and more. Forbes ranked Koch Industries No. 2 on the list of America’s largest private companies (Cargill was ranked No. 1). Forbes listed the revenue of Koch Industries as $110 billion in 2019.

“We are looking forward to teaming up with Koch Industries and having them on the car for one of the most celebrated races of the season,” said Newman in a press release. “Winning the 500 (in 2008) is one of the biggest accomplishments of my racing career. We have really fast superspeedway cars at Roush Fenway and we’d like nothing better than to kick off our season by driving the Koch Industries Ford into victory lane at Daytona.”

Koch Industries joins a roster of sponsors for Newman in 2020 that includes Castrol,  Oscar Mayer and Wyndham Rewards.

 

HighPoint to sponsor Chase Briscoe for multiple Xfinity Series races

Stewart-Haas Racing
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Chase Briscoe will have a new sponsor in 2020 in HighPoint.com, a customer service and technology solutions company, Stewart-Haas Racing announced Tuesday.

Briscoe, who returns for a second full-time Xfinity Series season with SHR, will have HighPoint as a primary sponsor on his No. 98 Ford for 10 races. The Sparta, New Jersey-based company will make its debut with the Feb. 15 season opener at Daytona.

For all other races, HighPoint will be an associate sponsor.

“Even though we race stock cars, there’s nothing stock about what we do,” Briscoe said in a press release. “The science of our cars is impressive, but the technology that goes into building our Ford Mustangs and then making them perform is even more advanced. Our IT needs are pretty complex, and we demand a lot from our technology every day, whether it’s at the shop or at the track. HighPoint is more than just a sponsor – they’re a partner that helps us perform.”

As part of the deal, HighPoint will be the team’s official IT solutions provider.

“Walk around our race shop during the week and the garage area on a race weekend and you’ll see how our race cars and our entire industry relies on technology,” Mike Verlander, SHR’s vice president of sales and marketing, said in a press release. “From engine diagnostics to fuel-mileage calculations, our business is dependent on service and technology solutions. Every company needs what HighPoint provides, and we’ll work diligently to facilitate those introductions.”