sponsorship

Cash App to sponsor Bubba Wallace in multi-year deal

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Cash App, a consumer finance service app, will sponsor Bubba Wallace and the No. 43 Chevrolet in a multi-year deal starting this weekend at Texas Motor Speedway (3 p.m. ET Sunday on NBCSN).

The deal will see Cash App as a primary sponsor of Wallace in five races while serving as an associate sponsor throughout this season.

In addition to Sunday’s race at Texas Motor Speedway, Cash App will be on Wallace’s car for the Aug. 2 race at New Hampshire Motor Speedway and the playoff races at Darlington Raceway, Bristol Motor Speedway, and Kansas Speedway.

“This announcement is really exciting news for our team. It is always nice to see new brands come to the sport and make a commitment like Cash App has with this news,” Wallace said in a press release. “We are excited to have Cash App onboard the No. 43 Chevrolet Camaro ZL1 1LE and I look forward to introducing NASCAR fans to the easiest way to send, spend, save, and invest their money.”

This is Cash App’s first partnership with a professional sports team, and its first traditional athletic sponsorship.

“Bubba Wallace is a once-in-a-generation talent and we are proud to partner with Richard Petty Motorsports to usher in this new era of racing,” Garrett McManus, artistic development lead for Cash App, said in a press release. “We stand with Bubba and we are thrilled to team-up on the next part of his journey.”

Ryan Newman to be sponsored by Progressive Insurance at Atlanta

Ryan Newman
Roush Fenway Racing
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Ryan Newman and his No. 6 Ford will be sponsored by Progressive Insurance this weekend at Atlanta Motor Speedway (3 p.m. ET on Fox), Roush Fenway Racing announced Wednesday.

“We’re excited to welcome Progressive Insurance to the team this weekend in Atlanta,” Newman said in a press release. “A major brand such as theirs fits well into the NASCAR space. Atlanta makes for a challenging and entertaining race with the differing options of the preferred line, so we’re looking forward to it with Progressive on board.”

This is the first time Progressive has been a primary sponsor on a car in a national NASCAR series.

“We’re inspired by the resolve of Ryan and thrilled to be working with him and the team at Roush Fenway Racing this weekend in Atlanta,” Jay VanAntwerp, Progressive’s Media Business Leader, said in the press release. “Racing fans, and sports fans in general, are craving live events, so everyone should be thrilled at the chance to see Ryan and his fellow drivers out on the track. Progressive’s competitive spirit is a great fit for the dynamic, fast-paced action of NASCAR, so we’re looking forward to being part of that excitement with the No. 6 car wrapped in blue and white and sporting the Progressive name. Hopefully we will see Ryan take the checkered flag on Sunday afternoon.”

Newman enters Sunday’s race coming off a 15th-place finish at Bristol. In the five races since NASCAR returned on May 17 at Darlington, Newman’s best finish is 14th in the second Darlington race.

Roman to sponsor Ryan Newman in Coca-Cola 600

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Ryan Newman will sport a new sponsor in Sunday’s Coca-Cola 600 at Charlotte Motor Speedway.

Roush Fenway Racing announced Wednesday that Newman’s No. 6 Ford will be branded by Roman, a men’s digital health clinic.

Roman offers a personalized healthcare experience for men from online treatment to the delivery of medication and ongoing care.

“We are excited to have Roman on board this weekend,” Newman said in a press release. “The Coke 600 is one of the most challenging races of the season. Roman’s support of men’s health initiatives makes it a great fit for this weekend, at a race where you really have to be on your game both mentally and physically to compete at the highest levels for 600 miles.”

Garrett Smithley lands sponsor for iRacing events, Brickyard 400

Garrett Smithley
GunBroker.com
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Following his top-five finishes in the first two NASCAR Pro Invitational iRacing Series events, Garrett Smithley has landed a new sponsor that could transition into real life.

Rick Ware Racing announced Friday that GunBroker.com will sponsor Smithley in the next five Pro Invitational races before potentially sponsoring Smithley in the real life Brickyard 400, which is currently scheduled for July 5 but could have its date changed as a result of the COVID-19 pandemic.”

“I am excited to have GunBroker.com on board my No. 51 entry,” Smithley said in a press release. “I have been iRacing for several years, and I’m glad that NASCAR, iRacing and Fox Sports have given the drivers, teams and sponsors the opportunity to continue to race, during this difficult time.”

GunBroker.com is an online marketplace where buyers can shop for new and used guns, ammunition, and accessories.

“iRacing is great racing and wonderful entertainment in these difficult times.” Steve Urvan, CEO of GunBroker.com, said in a press release. “We are excited to partner with our long-time friend Rick Ware and up-and-coming driver Garrett Smithley and look forward to seeing them both in victory lane.”

The website has been a sponsor in NASCAR before, sponsoring entries in the Truck Series in 162 races since 2007, 13 races in the Xfinity Series since 2004 and twice in the Cup Series in 2011 and 2013.

“We’re thrilled to have GunBroker.com back on board with Rick Ware Racing,” Rick Ware said in a press release. “Garrett is a fantastic young race car driver and has recently been given the opportunity to showcase his talent in the iRacing Series. Having GunBroker.com come back on board not only for the iRacing events, but as a potential primary for other Cup events is a huge opportunity, especially during this difficult time.”

Sunday’s race at a virtual Bristol Motor Speedway begins at 1 p.m. ET on Fox and FS1.

Love’s returning as sponsor of Front Row Motorsports, Michael McDowell

Michael McDowell
Front Row Motorsports
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Love’s Travel Stops will return as a sponsor of Front Row Motorsport’s No. 34 Ford driven by Michael McDowell in 2020, the team announced Wednesday.

This will be the eighth season Love’s has been a sponsor of the team.

The travel stop franchise will be on McDowell’s car in multiple races, including the Feb. 16 Daytona 500, both races at Talladega Superspeedway and the spring race at the company’s home track of Texas Motor Speedway. It will be an associate sponsor the rest of the year.

The company was a primary or co-primary sponsor of McDowell in 18 races last season.

McDowell, 35, is entering his fourth full-time Cup season and his third with FRM. The Daytona 500 will be his 322nd career Cup start.