Roush Fenway Racing

Roush Fenway Racing partners with Acorns, expands with Wyndham Rewards

1 Comment

Roush Fenway Racing has announced an expansion of its partnership with Wyndham Rewards and a new sponsor deal ahead of the 2019 Cup season.

Roush announced Friday a new partnership with Acorns, a mobile-first financial wellness technology system.

The company will be on Ryan Newman‘s No. 6 Ford for multiple races, beginning with the Feb. 24 race at Atlanta Motor Speedway.

“Winning is everything to me, it’s what drives me to become a champion in our sport,” Newman said in a press release. “I came from humble beginnings; my father was an auto mechanic who wanted to race but never had the chance to do so. He taught me to invest in myself and never stop growing. I’m excited to represent a company like Acorns that is encouraging all Americans to invest in their future. With the support of like-minded individuals, I hope we can share our successes on and off the race track this season.”

On Thursday, Roush announced an expansion of its partnership with the Wyndham Rewards membership program, who joined the team in 2018.

After sponsoring the No. 6 in eight races with Matt Kenseth, Wyndham Rewards will be on the No. 6 in 10 races this seasons, starting with Sunday’s Advance Auto Parts Clash.

Both announcements follow the news from January that Oscar Mayer would sponsor Newman in “a number of races” beginning with the March race in Phoenix. Oscar Mayer sponsored Kenseth in last year’s Southern 500.

Ross Chastain joins Kaulig Racing for three-race Xfinity deal; returns to JD Motorsports

Kaulig Racing
1 Comment

Ross Chastain‘s Xfinity schedule has filled out with a three-race deal with Kaulig Racing and a 30-race deal with JD Motorsports.

Chastain will drive the No. 10 Kaulig Racing Chevrolet in the Feb. 16 season-opener at Daytona International Speedway. Chastain will be sponsored by Nutrien Ag Solutions at Daytona, Chicagoland Speedway (June 29) and the playoff race at Texas Motor Speedway (Nov. 2).

Nutrien Ag Solutions, an agricultural retailer of crop inputs and solutions, was intended to be a sponsor of Chastain at Chip Ganassi Racing.

Other than the three races with Kaulig Racing, Chastain will compete for JD Motorsports in the No. 4 Chevrolet the rest of the season.

Chastain was set to compete full-time for CGR this season before it shut down its Xfinity operation due to lack of sponsorship. That was a result of the Dec. 18 raids by the Federal Bureau of Investigation on the California headquarters of DC Solar, Ganassi’s primary sponsor, and the home of Jeffrey Carpoff, the company’s CEO.

Chastain remains under contract with Ganassi.

“It has been awhile in the making, with a group of folks I didn’t have much to do with before,” Chastain said. “But Nutrien (Ag Solutions) is an agriculture company, so they knew my background (as a watermelon farmer). They felt like I would be a good fit for Nutrien (Ag Solutions).”

Chastain later added: “When I got into the Xfinity Series with Jimmy Dick and Viva (Auto Group), I had a Watermelon car. We were trying to figure out how to market it and our hashtag was the #AGcar.

“That was my goal coming into the series was to figure out a way to have an agriculture-based race car. This is a really big step in that direction. It goes with everything I believe in about outside the race car, right? Feeding the world, man. Nutrien (Ag Solutions), they’re stepping up to the plate world-wide. It’s incredible what they’re doing.”

Kaulig first fielded the No. 10 in the last year’s Xfinity race at Indianapolis Motor Speedway with Austin Dillon behind the wheel.

Chastain, who said two weeks ago that he would declare for points in the Xfinity Series, will be teammates with Justin Haley in his three races. Haley, a rookie, will drive the No. 11 full-time for Kaulig Racing.

“Been working with Justin quite a bit trying to get up to speed on everything they have going on and see what he thinks about stuff,” Chastain said. “Just trying to fit in and do my job. (Team owner) Matt (Kaulig) wants to run good and he wants to win. And that’s what I want to do with him. That’s my goal if I got in a wheelbarrow.”

While he will collect points in Xfinity, Chastain has other NASCAR plans. He’s already set to run full-time in Cup with Premium Motorsports in addition to running select races in the Gander Outdoors Truck Series with Niece Motorsports in the No. 45.

He will step into the ride that former Kaulig Racing driver Blake Koch was announced as taking in December. A press release cited Koch’s desire to focus on overseeing the success of his company, Filter Time.

Chastain will have sponsorship from RM Parks, Inc, EZ Angus Ranch and Mc Divitt Sign Company during all five West Coast races this season.

Today also marks the first of a two-day organizational test for Cup and Xfinity teams at Las Vegas Motor Speedway.

Chastain has been tapped by Chevrolet to drive a wheel-force car that is designed to collect data and information.

“I’m just confident in what I’m doing now and what Chevrolet is affording me the opportunities to do to get better as a race car driver are head and shoulders above what I’ve ever been able to do to prepare,” Chastain said. “I’ve never raced between Homestead and Daytona since I got into NASCAR. … Not that I’ve raced anything this year, but I’ve been putting in a lot of work with Chevrolet. So grateful to them for that.”

 and on Facebook

JTG Daugherty Racing unveils new sponsor strategy

Dustin Long
Leave a comment

JTG Daugherty Racing announced a new sponsor strategy Wednesday with Kroger that covers both of its Cup Series entries with rookie Ryan Preece and Chris Buescher.

Preece’s No. 47 Chevrolet will spotlight Kroger’s “Pickup, Delivery, Ship” features.

Kroger’s expanded services allow shoppers to order groceries online for curbside pickup, delivery from a nearby Kroger store to homes, and a ship to home service accessible from anywhere in the country.

Buescher’s No. 37 Chevrolet will feature seven monthly themes throughout the season in an effort to highlight different brands sold at Kroger more consistently.

The themes are:

  • Flavor Fill Up: the month of March focuses on when sporting events such as the NCAA Basketball tournament encourages a snacking occasion, and when Kroger is highlighting National Frozen Foods Month. Corporate partners include Unilever, Kraft-Heinz, Conagra, General Mills, and Kellogg’s.

 

  • Speedup Your Cleanup: the month of April will highlight the spring-cleaning season where shoppers are focused on buying from corporate partners such as such as Clorox, Procter & Gamble and Kimberly-Clark Corporation.

  • Personal Pit Stop: personal healthcare brands take center stage on the hood in May with corporate partners Procter & Gamble and Unilever.

  • Thrill of the Grill: June and July highlights everyone’s love for summer grilling with relevant brands from Clorox, Unilever, Kraft-Heinz, General Mills, BUSH’S Beans, and Southeastern Mills.

  • Fast Start: theme will occur during back-to-school timing when families are stocking up on partner product for their change of schedule and the new school year.

  • Fast Lane to Flavor: focuses on healthy meal solutions for families on the go with brands from General Mills, BUSH’S Beans, Clorox and Conagra.

  • Simmer Like a Winner:  as the weather turns cooler, fans will enjoy shopping for their crock pot recipes with brands from BUSH’S Beans, Kraft, Conagra and General Mills.

“I’m really excited about it because it actually simplifies it for me from where we have been,” Buescher said at the announcement at the NASCAR Hall of Fame. “The last two years we have had a different sponsor from week to week. Our paint scheme has changed completely week to week. It’s been hard for the spotter to keep up. For this to be able to go through stretches and for a month or a month-and-a-half, two months, have the same paint scheme with the same brands and be able to try and focus on getting them better coverage in their key times of the year, I think it’s brilliant.”

MORE: See the confirmed 2019 Cup paint schemes

JTG Daugherty Racing will also be going mobile with its advertising.

All JTG Daugherty Racing ads during each month throughout the season will encourage shoppers to text a key word that directs the fans to tips, sweepstakes and Kroger savings for the brands highlighted by the shopper themes.

“We are fortunate to work every day with innovators in the retail industry,” Tad Geschickter, JTG Daugherty Racing team owner, said a press release. “I’m excited about the new marketing plan we have developed together. I know that this new approach will deliver great engagement with our NASCAR fans and will create positive sales results for Kroger and our brand partners. I can’t wait to see the whole thing come to life on the racetrack. It’s time to win races and sell cases in 2019.”

The team showed off Buescher’s paint scheme for the Daytona 500 at the NASCAR Hall of Fame.

Photo: Dustin Long

Fire Alarm Services continues sponsorship of John Hunter Nemechek

Getty Images
1 Comment

GMS Racing announced Friday that John Hunter Nemechek will continue to be sponsored by Fire Alarm Services in 2019.

Nemechek, who will drive the No. 23 Chevrolet full-time, will be backed by Fire Alarm Services in 13 Xfinity races.

FAS has been a supporter of Nemechek since 2016.

FAS will be on the No. 23 Chevrolet at Daytona International Speedway, Atlanta Motor Speedway, ISM Raceway (spring and fall), Auto Club Speedway, Talladega Superspeedway, Charlotte Motor Speedway (spring and fall), Darlington Raceway, Indianapolis Motor Speedway, Kansas Speedway and the season finale at Homestead-Miami Speedway.

GMS Racing

FAS was on Nemechek’s car last year when he won his first Xfinity Series race in October at Kansas Speedway with Chip Ganassi Racing.

“I couldn’t be more excited to continue this relationship with them in 2019,” Nemechek said in a press release. “I am super thankful and blessed that Shannon and Connie Smith, owners of Fire Alarm Services, Inc., believe in me and my career. They have been a staple in various first accomplishments for me, and I hope we can add an Xfinity Series Championship on to that list of firsts.”

 and on Facebook

Procore returns to sponsor Leavine Family Racing

Getty Images
Leave a comment

In a year of significant change for Leavine Family Racing, it will have a constant in its biggest primary sponsor.

The team announced Tuesday the return of Procore to sponsor Matt DiBenedetto and the No. 95 Chevrolet in the Cup Series

Like in 2018, Procore will be on the No. 95 for 12 races.

A provider of cloud-based applications for construction, Procore back DiBenedetto, who takes over the No. 95 after it was driven by Kasey Kahne and Regan Smith last season.

LFR enters its fourth season of full-time Cup competition as it transitions from competing with Chevrolet to racing under the Toyota banner.

The No. 95 will be led by crew chief Mike Wheeler, who was previously in the same role on Joe Gibbs Racing’s No. 11 Toyota.

Procore will be on the No. 95 for the Feb. 17 Daytona 500.

 and on Facebook