Friday 5: Furniture Row Racing’s demise is a fate others know too well

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SPEEDWAY, Ind. — The names have changed but the stories haven’t when it comes to the tale of Furniture Row Racing and all the teams before it that faded away.

The concern about costs, the dependence on sponsorship and the volatility of it all is not something that is new to NASCAR (or even motorsports). That those issues contributed to Furniture Row Racing announcing this week that it would cease operations after this season only added that team to a long list. That Furniture Row Racing won the Cup championship last year only makes the story more powerful.

But not unique.

Go back in time and look at what other car owners were saying and how their concerns were repeated.

In 1999, Ricky Rudd closed his race shop and sold his cars and equipment at auction because he was unable to find a sponsor to continue a team that had won six races in six seasons, including the 1997 Brickyard 400.

Rudd told motorsport.com the day of the auction: “I’ll probably get a little sad when I see those race cars loaded up on trucks and rolled away. That’ll bother me a little. The hardest day was the day before I signed with (Robert) Yates. I walked into the shop and told the guys that the sponsorship deal wasn’t working out, and that I was sorry but I was gonna do something else next year.”

In 2007, Ginn Racing and Dale Earnhardt Inc. merged during the season because Ginn needed help after it was unable to find funding for two of its three cars. Car owner Bobby Ginn explained to The Associated Press that had he not merged: “We would have had to continue to cut costs, and that is disgraceful to me. I am proud of the merger. I would not have been proud of putting a car out there that couldn’t compete.”

Ginn went on to say: “Even if the sponsors had come in, we probably would be talking about something like this anyway. This is just going to be the way teams operate going forward, and we needed to be invited to the party before it was too late.”

In 2009, Bill Davis Racing — a team that won the 2002 Daytona 500 with Ward Burton — was sold after what The Associated Press described as a “fruitless search for sponsorship.”

In 2013, car owner James Finch sold Phoenix Racing to HScott Racing. Finch told NASCAR.com at the time: “I’ll come to races and all. I just wasn’t going to go broke doing it. Sponsorships are really tough to come by and stuff like that.” HScott Racing announced in December 2016 that it would not field a team, citing lack of sponsorship as a reason.

In 2015, Michael Waltrip Racing announced it would cease operations after the season. Clint Bowyer was a playoff team for that organization that year.

The organization was a three-car team in 2013 but then lost sponsor NAPA after the season in response to the Richmond scandal that year when NASCAR penalized MWR for team orders in the final regular-season race of the year and removed Truex from the playoffs.

Last month, a bankruptcy judge approved the sale of BK Racing to Front Row Motorsports. Court documents showed that BK Racing, which struggled to find sponsorship, lost $29.5 million from 2014-16. The team also owed a bank more than $9 million in unpaid loans and the IRS more than $2.5 million.

“It’s a tough business,” Devine said in February at Daytona when asked why he never aligned with another team to help defray costs. “I think it’s an expensive learning curve. I also think … you’ve got to decide where you are taking the company and I took it down a very independent route, which probably wasn’t the smartest (thing).”

Just in recent years, the sport has seen Richard Childress Racing contract from three to two teams and Roush Fenway Racing, which had five full-time teams in 2009 downsize to four teams in 2010, three teams in 2012 and two teams in 2017.

Furniture Row Racing cut from two teams to one this season and then suffered a fatal blow when 5-hour Energy announced in July it would not remain in the sport after this year. It is to serve as a co-primary sponsor for 30 races this year. Forget that the 2019 Daytona 500 is 164 days away, the need to have sponsorship secured for next year had already passed for Furniture Row Racing.

Although their lifespan may be recalled more often by fans, its demise falls in line with what has happened to many teams through the years.

2. Similar refrain

This is becoming too familiar for Martin Truex Jr.

For the second time in his career, an organization shut down with him as a driver. Two other times, an organization Truex drove for merged to remain in the sport.

In 2007, Truex was with Dale Earnhardt Inc. when it merged with Ginn Racing, creating a four-car operation. Then that organization later merged with Chip Ganassi Racing.

Truex then left for Michael Waltrip Racing only to see his ride disappear after the 2013 season when NAPA left the team. The fallout was from the Richmond team orders scandal NASCAR penalized MWR. Now, Truex will be heading elsewhere after Furniture Row Racing closes shop after this season.

3. What’s next?

One of the things to watch for with Furniture Row Racing is who buys its charter.

The value of a charter, just like anything, is based on what someone is willing to pay. If there’s only one interested party, the price won’t be as high. If there are more, that can raise the price.

Don’t take what the BK Racing charter (and team) sold for in bankruptcy court last month as an indicator. The team, including the charter, sold for $2 million last month. After a minimum price was set for the charter and team, there was only one bid, leading to a sale that many in the court called disappointing.

One thing that should make Furniture Row’s charter is its recent performance. There’s a historical element to charters that have weighted payments based on the performance of the team that held that charter. With Furniture Row Racing’s championship last year, this charter will have a larger payment to the next owner.

4. Unique attraction

The NASCAR weekend at Indianapolis Motor Speedway began with a USAC National Midget race on Thursday night.

A quarter-mile dirt track was built inside Turn 3 and more than 100 USAC midgets entered the event.

Holding races leading up to a NASCAR weekend is not a new thing but showing this dirt track series is. With a push toward grassroots racing, such options could be good tie-ins with race weekends — as long as fans show up. If fans don’t attend, they won’t happen.

The grandstand was full for the midget race, which was won by Brady Bacon and saw Christopher Bell finish fifth and Ricky Stenhouse Jr. place 11th.

Many fans were already looking forward to this event returning next year.

5. Special promotion

You might have missed it but Pocono Raceway announced this week that children 12 and under will receive free gate admission while accompanied by an adult to its two Cup races and its IndyCar race in 2019.

Children 12 and under already could attend NASCAR Camping World Truck Series and Xfinity races for free but this is a step up for the sport.

It provides another avenue to reach out to a younger generation with the hope that those in that group become life-long NASCAR fans.

Admittedly, it’s not something that can be done everywhere. Watkins Glen sold out its grandstands again this year. Darlington Raceway did not announce a sellout for last weekend’s Southern 500 but the stands were close to capacity.

At other tracks where there are open seats, it might be something to consider in the future even if only on a year-to-year basis.

Could be the start of something for Cup races.

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Ford looks to party in Indianapolis like it’s 1999

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Indianapolis Motor Speedway was once a happy place for Ford’s NASCAR efforts.

In the early years of the Brickyard 400, the blue oval was a regular presence in Victory Lane at 2.5-mile track, winning three of four races thanks to Dale Jarrett (1996, 1999) and Ricky Rudd (1997).

Then the turn of the century happened.

Ford has gone winless in one of NASCAR’s biggest races in the 18 years since Jarrett last kissed the bricks (a tradition Jarrett started in 1996).

Since then, the full-time Cup careers of Greg Biffle, Carl Edwards, Dale Earnhardt Jr. and Danica Patrick have come and gone and Tony Stewart won all 49 of his Cup races.

In that time, four other manufacturers have triumphed in Indy, with Chevrolet running away with 14 victories over Toyota (two) and the departed Dodge and Pontiac, who claimed one win each.

But entering the 25th annual Brickyard 400 this weekend (2 p.m. ET Sunday on NBCSN), Ford is in a fairly happy place.

The manufacturer is coming off a win in the Southern 500 with Brad Keselowski and Team Penske, the team’s first Darlington Raceway victory since 1975.

Ford now has 12 wins through the season’s first 25 races. At this point in 2017 it had eight of an eventual 10 wins. In 2016, it had six of eight victories. In 2015, they had four of seven wins.

Entering the regular-season finale, the first time Indianapolis has hosted it, Ford’s dominance has been centered on one team: Stewart-Haas Racing.

The four-car team has 10 of the 12 wins, with Penske claiming the other two through Keselowski and Joey Logano (Talladega). Kevin Harvick has a series-leading seven wins.

But every current Ford team is looking for their first Brickyard win for the manufacturer.

Though Penske is the king of Indy in open-wheel racing, it has proved to be one of its worst tracks in NASCAR.

In 51 combined starts, Penske has 10 top fives, its fourth fewest on Cup’s active tracks. Its 20 top 10s are its third fewest. Its 316 laps led are only ahead of its totals at Watkins Glen (230) and Sonoma (273).

But like Ford’s improved overall success in the last three seasons, Penske has gained ground at Indy.

Logano has three top fives in his last four starts at Indy. Keselowski earned his first in eight starts last year with a runner-up finish in a race marred by late wrecks.

Stewart-Haas Racing has an Indy win, but that came in 2013 with Ryan Newman driving a Chevrolet. The team transitioned to Ford in 2017.

In 27 combined starts, SHR has five top fives (second fewest), 11 top 10s (third fewest) and 144 laps led, ahead of only its Watkins Glen total (78 laps).

Since joining SHR the year after Newman’s Brickyard win, Kevin Harvick has been the team’s leader at the track. He has four top 10s and one top five in his four starts.

Ford’s other major team is Roush Fenway Racing.

In 93 combined starts, the team has earned 16 top fives (fourth fewest), 30 top 10s (fourth fewest) and led 173 laps, which is only better than its total at Kentucky (38 laps).

Roush hasn’t placed in the top five at Indy since 2012 with Greg Biffle (third).

Matt Kenseth, who is competing part-time this year for Roush, will make his 19th Brickyard 400 start.

He has three runner-up results at IMS (2003, 2006, 2016) and has placed seventh or better in his last five starts there. Those starts came with Joe Gibbs Racing.

“There’s no other track we go to that compares to Indy,” Kenseth said in a press release. “It’s two-and-a-half miles, but it’s one of the flattest tracks on the circuit, and it has such long straightaways that you’re carrying a lot of speed going into those flat turns. It’s also pretty narrow and you need to find ways to get track position, because there’s just not a lot of room to pass.”

Kenseth’s first Indy start came in 2000, the year after Jarrett delivered Ford its last Brickyard win.

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Matt Tifft’s Darlington Xfinity car to honor Dave Marcis

Photo: Richard Childress Racing
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Matt Tifft‘s Xfinity car this weekend at Darlington Raceway will have a throwback paint scheme that honors the 1976 car Dave Marcis drove, Richard Childress Racing announced Tuesday.

Marcis is a longtime friend of car owner Richard Childress and often served as the test driver for Dale Earnhardt’s No. 3 team. Marcis’ nephew, Bob, serves as the head of suspension for RCR’s Xfinity Series shop.

“It’s special to see RCR running one of my paint schemes,” said Dave Marcis in a statement from the team. “I spent a lot of time testing for Dale and RCR after we lost Neil Bonnett. Dale just did not like to test, but we had a great relationship. Richard would help me out with restrictor-plate engines for my car in return for helping them with their testing. I’m pretty happy to say that I helped set the car up that Dale won the Daytona 500 with after so many years of trying.”

Said Childress in a statement from the team: “Dave did a lot for Dale and me during those years, and he remains a close friend to RCR. It’s an honor to recognize him and the role he played here with the No. 2 team’s throwback scheme this year. I’m looking forward to seeing one of his schemes on the track this coming weekend in Darlington.”

Marcis ranks fourth in career Cup starts with 883. He trails only Richard Petty (1,182 career Cup starts), Ricky Rudd (906) and Terry Labonte (890).

The Xfinity race airs at 3:30 p.m. ET Saturday on NBC.

Hendrick Motorsports seeks to snap yearlong winless streak

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When Kevin Harvick crossed the finish line first Sunday at New Hampshire Motor Speedway, it not only continued the dominance of the sport’s Big 3, it also continued Hendrick Motorsports’ winless drought.

The organization, which has won a record dozen Cup titles, has gone 36 races — a full season — without a series win. Monday was the one-year anniversary of Kasey Kahne’s overtime victory at Indianapolis Motor Speedway.

Hendrick Motorsports has not won since, leaving it at 249 career Cup victories (ranking second to Petty Enterprises’ 268 wins on the all-time list).

This is the second-longest winless drought for Hendrick Motorsports. It had a 40-race drought that went from June 1991 at Sonoma to September 1992 at Richmond. Ricky Rudd snapped the organization’s drought the following race at Dover.

“We’re working really hard right now on our performance from the entire organization side,” said Jeff Andrews, vice president of competition at Hendrick Motorsports, on a periscope video posted by the team Wednesday morning. “Everybody is working really hard to get us back to the standards where we expect to be.”

NASCAR AMERICA: Chase Elliott joins Dale Earnhardt Jr. on today’s show at 5 p.m. ET on NBCSN

While Hendrick searches for its next win, it could celebrate Chase Elliott winning a stage last weekend at New Hampshire — the first stage a Hendrick driver has won this season.

Elliott scored his team-high fifth top-five of the season at New Hampshire, placing fifth.

“We took a step in the right direction,” he said after the race.

His best finish this season is a runner-up performance at Richmond. Short tracks have been good for Hendrick Motorsports this season. Jimmie Johnson’s best finish of the year is third at Bristol. Alex Bowman’s best finish of the year is fifth at Bristol.

Johnson, Elliott and Bowman are in a position to make the playoffs. They hold what would be the three final spots. Bowman, who holds what would be the final playoff spot, has finished 11th or better in four of the last five races. He holds a 28-point lead on Ricky Stenhouse Jr. and a 29-point lead on Paul Menard for that spot.

Johnson was 10th at New Hampshire and also saw signs of progress.

“Top five right now on sheer speed is something we are achieving and trying to get to,’’ he said at New Hampshire. “All-in-all we had a good day, always could be better, but a nice solid step forward.”

WINLESS STREAKS BY ORGANIZATION

0 races – Stewart-Haas Racing

1 – Furniture Row Racing

2 – Joe Gibbs Racing

10 – Team Penske

19 – Richard Childress Racing

30 – Chip Ganassi Racing

36 – Hendrick Motorsports

39 – Roush Fenway Racing

42 – Wood Brothers Racing

71 – Front Row Motorsports

142 – JTG Daugherty Racing

147 – Richard Petty Motorsports

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Bump & Run: Should NASCAR look at future street race for Cup?

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Should NASCAR run a Cup race on a street course?

Nate Ryan: Absolutely. It’s the best avenue for getting into some major metropolitan areas where NASCAR belongs (Seattle, New York, perhaps Denver) but has little chance of gaining a foothold with a permanent facility. It would add a wrinkle to the right-turn racing that has delivered some great action for the past decade at the two road-course stops in Cup. And despite there being a lack of current momentum, there is past evidence it’s worked for lower stock-car series in cities as large as Los Angeles in the past.

Dustin Long: It would be a good move to get into markets the sport doesn’t race in now, but the key question is what will the racing be like? For those who imagine it would be beating and banging on a tight circuit, well, there’s less of that now on short tracks, in part, because of how little contact damages fenders and can create tire rubs. Open up the fenders then that could encourage the type of racing.

Daniel McFadin: Please? There’s precedent for it with the old NASCAR Southwest Tour holding three races in the streets of Los Angeles from 1998-2000. I sincerely believe a stock car race on a street course would be a better product than IndyCar could ever provide. With the close quarters, it would encourage more beating and banging and there’s no pesky penalties for “avoidable contact.” Like this year’s Roval race, let’s just try it once.

Dan Beaver: Absolutely. NASCAR’s schedule is already among the most diverse in all sports. To be crowned the champion, the driver should be able to show skill on every type of track. My vote is Central Park, which would give NASCAR their much-coveted venue in the Big Apple. For that matter, they should also run on a dirt track.

What is a memorable road course moment that stands out to you?

Nate Ryan: Because it’s Sonoma weekend, I’ll pick Marcos Ambrose stalling his car while leading and trying to save fuel under caution with seven laps remaining in the June 20, 2010 race. The massive blunder dropped Ambrose from first to seventh for the final restart, and it was historically significant for two major reasons: 1) It was the most agonizing of seven winless trips to Sonoma for Ambrose, a two-time Cup winner at Watkins Glen and one of the greatest road-course drivers in NASCAR history; 2) The gaffe handed the victory to Jimmie Johnson, who led the final seven laps for his only win on a road course in NASCAR.

Dustin Long: Tony Stewart‘s last Cup win in 2016 was a last-lap thrill ride at Sonoma. Stewart led starting the final lap, lost the lead to Denny Hamlin after contact in Turn 7 and got it back after making contact with Hamlin on the final corner. 

Daniel McFadin: Anytime I’ve encountered someone who decries NASCAR as just a bunch of guys going in circles, I make sure to show them video of the last lap of 2012 Cup race at Watkins Glen. It’s everything you’d want on the last lap of any race: the leader getting spun, NASCAR not throwing a caution, multiple lead changes, cars going off track and a drag race through the final turn. I think it was the watershed moment for road course racing in NASCAR.

Dan Beaver: The 1991 Sonoma race. Whether Ricky Rudd deserved to be black flagged for spinning Davey Allison on the next-to-last lap might be open to debate, but the timing of the penalty – more than a full lap later, with Rudd in sight of the checkered flag – was startling. Equally surprising was the fact that NASCAR decided to penalize Rudd just the one position he made up with that contact  – restoring the running position from before the contact.

Between these two groups, who would you take this weekend at Sonoma — The field or Kevin Harvick, Martin Truex Jr. and Kyle Busch?

Nate Ryan: Repeat season won’t be ending anytime soon in NASCAR: Take the Big Three.

Dustin Long: Considering that Harvick, Busch and Truex have won three of the last five Sonoma races and the other two winners (Tony Stewart and Carl Edwards) aren’t in the series, it’s hard not to take the Big Three.

Daniel McFadin: The field. There’s been nine different winners at Sonoma in the last nine races and only once in the last seven races has the winner started in the top five. I think we’re in store for the most unpredictable race of the year that hasn’t been on a restrictor-plate race.

Dan Beaver: The field: There are so many variables on a road course that this is one of the best opportunities for the field to beat Harvick, Busch, and Truex by employing an alternate strategy.