All three of Chicagoland Speedway’s NASCAR races this year will be sponsored by marine and watersports superstore Overton’s, the track announced Thursday.
It will sponsor the June 29 Camping World Truck Series race (Overton’s 225), the June 30 Xfinity race (Overton’s 300) and the July 1 Cup race (Overton’s 400).
That race weekend begins NBC’s portion of the Cup and Xfinity broadcast schedule.
Overton’s was purchased by Camping World Holdings in May 2017. Camping World is the title sponsor of the Truck Series.
Overton’s sponsored last July’s Cup and Xfinity races at New Hampshire Motor Speedway and the July Cup race at Pocono Raceway.
The company was also a primary sponsor on David Ragan‘s No. 38 Ford for Front Row Motorsports in seven races last season.
“We are excited to partner with Chicagoland Speedway and participate in racing events that resonate with outdoor sports fans across the country,” said Marcus Lemonis, chairman of Camping World Holdings, in a press release. “Having Overton’s serve as the entitlement sponsor will continue to expand our relationship with NASCAR, while giving fans a unique and engaging race experience that the whole family can enjoy.”