Roush Fenway Racing announced Wednesday it has extended its sponsorship program with Oscar Mayer through the 2021 season.
Oscar Mayer will return as primary sponsor for multiple races on the No. 6 Ford Mustang driven by Ryan Newman in 2020 and 2021, beginning with the TicketGuardian 500 in Phoenix on March 8, 2020.
“After a strong 2019 season, we at Oscar Mayer couldn’t be prouder to continue our season-long sponsorship of driver Ryan Newman and Roush Fenway Racing,” Oscar Mayer associate director Matt Riezman said in a media release. “Through our sponsorship, we’re able to connect with fans in a whole new way from our paint schemes to pre-race celebrations. We look forward to supporting the sport and No. 6 over the next two seasons and feeding people’s love of meat, both on and off the track.”
In addition, RFR and Oscar Mayer – which has sponsored the No. 6 in seven races this season – revealed that fans will help design the 2020 paint scheme for Newman’s car.
Starting today, fans can visit Oscar Mayer’s social channels (Facebook, Twitter or Instagram) to download a car template and give their own unique take on what Newman’s ride should look like in 2020.
“We’re obviously excited to continue our relationship with such a great brand in Oscar Mayer and the Kraft-Heinz Company,” Newman said in the release. “The Oscar Mayer team and everyone at Roush Fenway has done a great job on collaborating on various innovative ideas throughout this season, and we’re looking forward to more creative excitement both on and off the track in the future.”
Roush Fenway Racing has announced an expansion of its partnership with Wyndham Rewards and a new sponsor deal ahead of the 2019 Cup season.
Roush announced Friday a new partnership with Acorns, a mobile-first financial wellness technology system.
The company will be on Ryan Newman‘s No. 6 Ford for multiple races, beginning with the Feb. 24 race at Atlanta Motor Speedway.
“Winning is everything to me, it’s what drives me to become a champion in our sport,” Newman said in a press release. “I came from humble beginnings; my father was an auto mechanic who wanted to race but never had the chance to do so. He taught me to invest in myself and never stop growing. I’m excited to represent a company like Acorns that is encouraging all Americans to invest in their future. With the support of like-minded individuals, I hope we can share our successes on and off the race track this season.”
On Thursday, Roush announced an expansion of its partnership with the Wyndham Rewards membership program, who joined the team in 2018.
After sponsoring the No. 6 in eight races with Matt Kenseth, Wyndham Rewards will be on the No. 6 in 10 races this seasons, starting with Sunday’s Advance Auto Parts Clash.
Both announcements follow the news from January that Oscar Mayer would sponsor Newman in “a number of races” beginning with the March race in Phoenix. Oscar Mayer sponsored Kenseth in last year’s Southern 500.
Oscar Mayer will sponsor Ryan Newman‘s No. 6 ride for Roush Fenway Racing in the Daytona 500 and other races this season, the team announced Thursday.
The team stated in a release that Oscar Mayer would be the primary sponsor for Newman’s car at Phoenix in March and “on a number of races throughout the year.” Oscar Mayer also will serve as an associate sponsor on Newman’s car for the entire season. In each race with Oscar Mayer as the primary sponsor, the car will have a different design to promote Oscar Mayer’s offerings across bacon, hot dogs and cold cuts.
“We’re honored to be a season-long sponsor of driver Ryan Newman and Roush Fenway Racing,” said Matt Riezman, Associate Director for Oscar Mayer, in a statement. “We have big plans to support the sport and the No. 6 Oscar Mayer Ford Mustang this year and can’t wait to share our love for tasty Oscar Mayer bacon, cold cuts and hot dogs with NASCAR fans.”
Newman, the 2008 Daytona 500 winner, moves to Roush Fenway Racing this season.
Oscar Mayer served as an associate sponsor with Roush Fenway Racing in the early 2000s and was on Matt Kenseth‘s car and Kurt Busch‘s car when they won back-to-back Cup titles in 2003 and ’04. Oscar Mayer sponsored Kenseth’s car in last year’s Southern 500 at Darlington Raceway.