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Roush Fenway Racing adds Oscar Mayer as sponsor for Ryan Newman

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Oscar Mayer will sponsor Ryan Newman‘s No. 6 ride for Roush Fenway Racing in the Daytona 500 and other races this season, the team announced Thursday.

The team stated in a release that Oscar Mayer would be the primary sponsor for Newman’s car at Phoenix in March and “on a number of races throughout the year.” Oscar Mayer also will serve as an associate sponsor on Newman’s car for the entire season. In each race with Oscar Mayer as the primary sponsor, the car will have a different design to promote Oscar Mayer’s offerings across bacon, hot dogs and cold cuts.

“We’re honored to be a season-long sponsor of driver Ryan Newman and Roush Fenway Racing,” said Matt Riezman, Associate Director for Oscar Mayer, in a statement. “We have big plans to support the sport and the No. 6 Oscar Mayer Ford Mustang this year and can’t wait to share our love for tasty Oscar Mayer bacon, cold cuts and hot dogs with NASCAR fans.”

Newman, the 2008 Daytona 500 winner, moves to Roush Fenway Racing this season.

Oscar Mayer served as an associate sponsor with Roush Fenway Racing in the early 2000s and was on Matt Kenseth‘s car and Kurt Busch‘s car when they won back-to-back Cup titles in 2003 and ’04. Oscar Mayer sponsored Kenseth’s car in last year’s Southern 500 at Darlington Raceway.