NASCAR will honor members of the U.S. Armed Forces and frontline healthcare workers throughout the month of July as part of this year’s expanded “NASCAR Salutes Refreshed by Coca-Cola” initiative.
Per a media release, NASCAR said the program will be “an industry-wide opportunity to recognize and thank those who have gone above and beyond to keep society safe and healthy.”
The kickoff event for the program begins with Sunday’s Big Machine Hand Sanitizer 400 at the Brickyard (4 p.m. ET on NBC, IMS Radio and SiriusXM NASCAR Radio), shifting to a mid-summer window due to the impact of the COVID-19 pandemic.
“We take pride in honoring all who work tirelessly to keep our nation safe, whether a frontline worker in the fight against COVID-19 or part of our U.S. Armed Forces protecting us around the world,” said Jill Gregory, executive vice president and chief marketing and content officer, NASCAR. “The NASCAR industry has always been passionate about saluting our nation’s heroes both past and present, and we once again look forward to recognizing those who serve.”
Per a statement in the media release, NASCAR and Coca-Cola will create content to honor the “heroic work from our military and first responder community during the COVID-19 pandemic. … Through NASCAR digital and social channels, the industry will spotlight even more stories with a new ‘NASCAR Salutes Refreshing Moments’ feature that will also be hosted on NASCAR.com/Salutes.”
“While this crisis has impacted everyone’s daily lives, we are able to race because of the selfless acts by our military community and frontline workers,” said John Mount, vice president, sports marketing and region assets, Coca-Cola North America. “NASCAR Salutes offers an impactful opportunity to showcase our pride and appreciation for these heroes and their families.”
In addition to premier partner Coca-Cola, several other NASCAR Official Partners will also take part in the program:
- Mack Trucks will wrap its NASCAR Mack Anthem haulers with NASCAR Salutes-themed graphics voted on by fans at com/NASCARSalutes. The paint schemes honor both military and frontline heroes and the winning designs will be unveiled July 4 and debut during the NASCAR Salutes window.
- AMR, the “Official Emergency Medical Services Partner of NASCAR,” will feature the NASCAR Salutes Refreshed by Coca-Cola branding on its NASCAR safety trucks and safety team helmets throughout the program.
- Goodyear continued its tradition of replacing the iconic “Eagle” sidewall for 600 Miles of Remembrance at Charlotte Motor Speedway. This year’s recognition was the Honor and Remember organization, which works closely with the industry to honor gold star families who have lost family members while serving.
- Mack Trucks and Blue-Emu also collaborated on a day-long effort to thank truckers and critical workers for their hard work during COVID-19. After a kickoff at Mack Trucks’ headquarters, NASCAR’s Mack Anthem haulers visited Virginia-based Sovah Health to thank the frontline workers at the hospital en route to the NASCAR Cup Series race at Martinsville Speedway.
Fans can learn more about the heroes honored throughout the NASCAR Salutes Refreshed by Coca-Colaprogram by visiting NASCAR.com/Salutes.