JTG Daugherty Racing

Michael Jordan excited for NASCAR future with Denny Hamlin

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The most anticipated NASCAR team in years started with a joke.

Denny Hamlin said he was only kidding about owning a Cup team with Michael Jordan after reports linked the two in such an endeavor.

“Looks like we’re owners together, ha, ha,” Hamlin told Jordan. “Congratulations. He said, ‘Fake news, but if you want to make it real news, let me know.’ ”

Suddenly a team that will have Jordan and Hamlin as partners, Bubba Wallace as driver and potentially a far-reaching impact on the sport and Black community was born. Jordan said it all happened within 10 days.

Jordan and Hamlin discussed exclusively with NBC Sports and Fox on Wednesday their vision for their new team. Jordan, a six-time NBA champion, and Hamlin a three-time Daytona 500 winner, both look to win and plan to stay around for a long time.

Details have yet to be announced about a car number, sponsors, and manufacturer, although the team is expected to run Toyotas and align with Joe Gibbs Racing. Jordan, who becomes the first Black majority car owner since Wendell Scott, said Wednesday that when the sport opens up the infield to more than drivers and teams, he’ll be at the track often.

Hamlin admits Jordan’s reaction to his joke stunned him. It was only last November when Jordan told Dale Earnhardt Jr. in an interview on NBC before the championship race that he didn’t plan to be an owner.

“I’ve got a lot on my plate,” Jordan told Earnhardt then. “I love being a fan. I still understand the sport, but in terms of ownership, nah, I think I’m just going to sit back and watch it and support from afar.”

Jordan told NBC Sports on Wednesday that the timing was right when Hamlin joked with him.

“It was one of those things, again, it’s always been on my mind,” Jordan said of NASCAR team ownership. “I go with my gut feeling. When the time is right you know it. When this was presented to me, I felt good about it. When Bubba was involved in the whole conversation I felt good about it.

“My biggest conversation to Denny was, ‘Look, I don’t want to get in there just to go around the races and just go around and around and around and finish up 18th, 19th, 20th, 30th. I want to win. I want to be put in a position for the best chance for us to win. That’s my competitive nature. That’s always been who I am.

“When we got into this dialogue and I saw that OK, I might have a chance if we can put together the right situation to possibly win. That became more intriguing. That was my mindset going into this.

“I remember the conversation with Dale Earnhardt (last November). In essence, I love the sport. I was looking for an entry opportunity. This was the opportunity that was just presented to me in just the last 10 days.”

Hamlin said the competitive nature he and Jordan both have will ensure that “we will not do this team halfway. It will be a top-tier team sooner than later.” Hamlin said he will continue to drive for Joe Gibbs Racing while owning the team with Jordan.

“I have very good faith that Bubba is going to have everything that he needs to be capable of winning, and I think he’s got the talent to do it,” Hamlin said. “But still there would be growing pains here and there just like any team would have.”

Brad Daugherty, the only Black co-owner of a Cup team before Jordan’s entry, is looking forward to what Jordan’s team will do.

“I think it’s a pretty dynamic trio with Michael, Denny and Bubba,” said Daugherty, co-owner of JTG Daugherty Racing and teammate to Jordan on the University of North Carolina basketball team. “They’re going to be like rock stars.”

Part of the timing being right was the social change NASCAR has gone through this year. Drivers put together a video in a show of support for the Black community in June. NASCAR banned the Confederate flag at its tracks and races soon after. Drivers rallied around Wallace in June at Talladega after it was thought he was the victim of a hate crime.

Jordan said one of his main goals is to create more opportunities for Black people in racing.

“It’s huge,” he said. “It’s absolutely huge. To me, you’re basically diving into a situation where very few Black people have been present into the NASCAR arena. In essence, you’re going in with the opportunity to expand that and to give a different lens to NASCAR as a whole. For so long, it’s been viewed from a negative aspect with the Confederate flag and all these other things that occurred.

“Now you go in with NASCAR making an effort to change the perspective and try to attract and connect to the next generation without losing something for today’s authenticity of the sport presented an opportunity for me to get involved in this whole process and know that I am spearheading a thought process of Blacks getting involved in NASCAR when in essence very few have since 1960s (when Wendell Scott competed and owned his own cars).”

Although Jordan unquestionably is the biggest celebrity to enter NASCAR, the sport’s history is littered with former athletes and celebrities who have come and gone as co-owners in teams.

Jordan said he plans to be in the sport for a long time.

“I’m not doing this to try to look at the financials,” Jordan said. “The financials are part of the process, but my passion drives me more than the financials. If I invest or not invest, I was still going to call Denny each and every Sunday and ask him what the hell is he doing, is he going to win today, what is he going to do, what happened?

“I’ve been a fan for so long, so I’m always going to be that. With making money or losing money, I’m going to be a fan to NASCAR. This is authenticity in the making for me in that I’m involved in something that I truly, truly love and I wake up each and every weekend looking forward to each and every race.”

Hamlin, who has competed full-time in NASCAR since 2006, said his experience will help this new team prosper.

“Obviously, I’ve got a day job, racing a car and that’s what I’m going to continue to do for years and years with my FedEx team, but I know enough about this sport that I can help guide this ownership team in the right direction,” Hamlin said. “I believe NASCAR is taking steps to help the financial model for the owners. This is why it was a great time for us to come in when we did. I’m going to make sure Michael is in this sport for a very long time.”

Jordan’s interest in NASCAR is not new. It goes back to his childhood when his father used to take his family to the race.

“He was a big car person,” Jordan said of his father. “He used to work on engines for years. He became a big stock-car fan and he bredded us to do the same. Went to Darlington, Rockingham, Charlotte, Talladega. (Long-time NASCAR car owner) Hoss Ellington used to be from Wilmington and he used to work on cars with Hoss Ellington way back in the day. I’ve been involved in car racing for a long period of time as a fan.”

Jordan’s entrance has created an excitement in the sport for what he can potentially deliver in terms of a wider audience and potential connections with different companies. But there’s only so much one person can do to help elevate the sport. It is a more complicated puzzle.

“I’m a fan of the sport first,” Jordan said. “I love sports. I love, love NASCAR. I don’t go into with the idea and concept that I’m trying to change and shape NASCAR. I go in with my passion. I hope that whoever knows Michael Jordan or whoever supports Michael Jordan, whoever supports NASCAR see this as an opportunity to enjoy the sport.

“If we can introduce it to the next generation, to at least gauge an interest, that’s a beginning there. How that translates economically, I have no understanding of that. Those are things that I’m not in control of. All I can do is show the passion for the sport and hopefully people can understand that passion and adapt to that.

“The business aspect is the business aspect. … I go in because I love sports and then I get all these different other conversations, all these other people calling, saying, ‘hey, look, that’s pretty interesting, I would love to be involved.’ To me, that’s change. That’s how this is going to work. It may not work from a perspective of what people may expect.

“I don’t know what the agendas may be or what the barometer may be, but at the end of the day, I love that I got involved in NASCAR and if people appreciate that and want to be a part of that, great. If not, it’s not going to change my involvement. I just want to continually win.”

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Brad Daugherty: Michael Jordan to NASCAR is ‘huge moment’

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Brad Daugherty calls Michael Jordan’s ownership of a Cup team a “huge moment for NASCAR.”

Jordan and Denny Hamlin will co-own a Cup team next season. Bubba Wallace will be the driver. Jordan will become the first Black majority car owner of a full-time team since Wendell Scott owned and raced cars in the 1960s and ‘70s.

Daugherty, the only Black owner of a full-time Cup team currently, is excited about Jordan’s entrance into NASCAR.

“It’s a big momentum shift for this sport culturally, period,” said Daugherty, co-owner of JTG Daugherty Racing and an analyst for NBC Sports. “Three years ago, this would have never happened. A year ago, this wouldn’t have happened. It’s the timing. If the timing is right and you have someone like Michael Jordan put his brand and what he’s all about into whatever you are doing, it adds a lot of credibility. I look forward to whatever he can bring to the table to help continue to build NASCAR.”

Daugherty told NBC Sports that Jordan can help the sport reach more people.

“The eyeballs are going to be incredible,” Daugherty said of Jordan’s potential impact. “The opportunity for entrance into the sport will be made more available as far as people being aware of the availability to get involved in NASCAR as a fan or as a business. There’s just so many different areas that will light up just because of who he is and what he represents. His entire legacy creates opportunity for everyone.

“Now, we start talking diversity with what he’s able to do from a corporate standpoint and also just from a legacy standpoint with his brand. It’s going to be exciting. I’m excited because I think more people now, more than ever, will take a look at NASCAR with a keen eye and keen interest and be excited about maybe participating as a fan or as a business partner or as someone wanting to learn how to drive a race car or own a race team. The more notoriety the better.”

NASCAR stated Monday: “Michael is an iconic sports figure and celebrated champion whose fiercely competitive nature has placed him among the greatest athletes of all time. His presence at NASCAR’s top level will further strengthen the competition, excitement and momentum growing around our sport. We wish Michael and his team tremendous success.”

Jordan told The Charlotte Observer on Monday that the deal came together in about 10 days because of the chance to hire Wallace.

“When (Hamlin) told me there was a possibility of getting Bubba Wallace, I’m saying, ‘OK, this is perfect!’” Jordan told The Observer. “If I’m getting involved in NASCAR, then get a Black driver (with) a Black owner.”

For all that Jordan can bring to NASCAR, Daugherty knows that the competition can prove challenging.

“I’m sure he’s committed to next season and we’ll see how that goes and if it goes well, you go beyond that,” said Daugherty, a teammate to Jordan on the University of North Carolina basketball team. “He had a (Superbike) team for a long time and loved that. He understands it’s a different business model. He’s at the point in his life, he’s like Roger Penske and Rick Hendrick and those guys to where it’s really not a detriment to him financially if he’s not making money. We’ll have to see how much he can stomach because it’s an interesting business model for sure.”

Jordan told The Observer he’s in it to win.

“If I’m investing, if I’m a participant, then I want to win! I don’t want to be out there to be just another car,” Jordan said.

Daugherty looks forward to seeing Jordan, Hamlin and Wallace at the track.

“I think it’s a pretty dynamic trio with Michael, Denny and Bubba,” Daugherty said. “They’re going to be like rock stars.”

Daugherty also looks forward to something else next year.

“Look forward to racing against those guys,” he said, “and trying to kick their butts.”

Denny Hamlin, Michael Jordan to own NASCAR Cup team; Bubba Wallace to drive

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Denny Hamlin and Michael Jordan will own a NASCAR Cup team that will have Bubba Wallace as its driver for 2021, Hamlin announced on social media Monday night.

Hamlin said details about the single-car team, including name, car number, manufacturer and sponsors, will be announced at a later date. The team purchased Germain Racing’s charter.

The partnership of Hamlin and Jordan brings one of the most recognizable figures in sports to NASCAR. Jordan won six NBA championships with the Chicago Bulls and was inducted into the Naismith Memorial Basketball Hall of Fame in 2009. He became majority owner of the NBA’s Charlotte Hornets in 2010.

MORE: Brad Daugherty: Michael Jordan to NASCAR is a “huge moment”

“Growing up in North Carolina, my parents would take my brothers, sisters and me to the races, and I’ve been a NASCAR fan my whole life,” Jordan said in a statement. “The opportunity to own my own racing team in partnership with my friend, Denny Hamlin, and to have Bubba Wallace driving for us, is very exciting to me.

“Historically, NASCAR has struggled with diversity and there have been few Black owners. The timing seemed perfect as NASCAR is evolving and embracing social change more and more. In addition to the recent commitment and donations I have made to combat systemic racism, I see this as a chance to educate a new audience and open more opportunities for Black people in racing.”

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Michael Jordan high-fives the crowd before the 2010 NASCAR All-Star Race at Charlotte Motor Speedway. (Photo by John Harrelson/Getty Images)

Jordan becomes the second Black car owner of a full-time team. Brad Daugherty, who also is an analyst for NBC Sports, is a co-owner in JTG Daugherty Racing. Once the charter sale is completed, Jordan will become the first Black majority owner of a full-time race team in NASCAR’s premier series since since Wendell Scott owned and raced his own cars in the 1960s and ’70s.

NASCAR issued a statement Monday night on Jordan joining the series.

“We proudly welcome Michael Jordan into the NASCAR family, and look forward to watching Michael, Denny Hamlin and Bubba Wallace compete in 2021. Michael is an iconic sports figure and celebrated champion whose fiercely competitive nature has placed him among the greatest athletes of all time. His presence at NASCAR’s top level will further strengthen the competition, excitement and momentum growing around our sport. We wish Michael and his team tremendous success.”

Jordan’s entry likely doesn’t happen if not for his friendship with Hamlin and Hamlin’s interest in being an owner.

Hamlin said last weekend that he has been interested in ownership “for a while.

I still don’t know how long my driving career will go,” Hamlin said. “There are several different sides of management or what not that I would like to be a part of when it comes to NASCAR and the sport itself. It has to be the right opportunity and if it’s not the right opportunity, the right time then I won’t do it. Everything just has to line up perfectly for me to even remotely consider it.

“I do believe that the (ownership) model will hopefully get better. Do I think it’s fixed? No, I think there is still some work to be done to make the model a viable business. You want a business that everyone wants to be a part of, not the ones that are fleeting. Certainly, I think NASCAR is trying it’s best to make the teams a little more healthy. I think that outlook toward the future is what’s interesting to me.”

This is the second team to be sold this season. Leavine Family Racing sold its charter and assets to Spire Motorsports. That gives Spire Motorsports two charters for the 2021 season.

NASCAR President Steve Phelps was asked before the playoffs about a driver owning another team. He said it would be allowed.

The short answer is yes, but they would need to abide by our guidelines that we would be satisfied that this is not just a shell for a fifth team,” he said.

Jordan has been a long-time motorsports fan and supporter of Hamlin. Nike’s Michael Jordan Brand first had a deal with Hamlin in 2011, putting Jordan’s “Jumpman” logo on Hamlin’s firesuit.

The Jordan Brand grew more than 50% in China for fiscal year 2020, approaching $1 billion in annual revenue, John Donahoe, president and chief executive of Nike, Inc., said in an earnings call with investor analysts June 25.

Jordan attended the 2019 Cup championship race in Miami in hopes of celebrating a Hamlin title. Jordan also attended the 2014 title race and was among the first to greet Hamlin after he exited the car that day after failing to win the championship.

Jordan told NBC Sports’ Dale Earnhardt Jr. about his interest in motorsports last November at Miami.

“I’m a big racing fan,” Jordan said. “Started off when I was a kid. Grew up watching (Dale Earnhardt Sr.), Richard Petty, Cale Yarborough, which was the original 11 that I remember. Now I’m good friends with Denny Hamlin. We go way back. He’s a season ticket holder at the (Charlotte) Hornets (owned by Jordan). I spend a lot of time playing golf with him.”

Asked by Dale Earnhardt Jr. about any interest in becoming a NASCAR team owner, Jordan said: “No, I’ve got a lot on my plate. I love being a fan. I still understand the sport, but in terms of ownership, nah, I think I’m just going to sit back and watch it and support from afar.”

The 26-year-old Wallace is in his third full season in Cup. All 105 of his starts in NASCAR’s premier series have been with Richard Petty Motorsports.

“Bubba has shown tremendous improvement since joining the Cup Series and we believe he’s ready to take his career to a higher level,” Hamlin said in a statement. “He deserves the opportunity to compete for race wins and our team will make sure he has the resources to do just that. Off the track, Bubba has been a loud voice for change in our sport and our country. MJ and I support him fully in those efforts and stand beside him.”

Wallace, the only Black driver competing full-time in any of NASCAR’s top three national series. He has been active in helping lead NASCAR through social changes, including the banning of the Confederate flag at series events and tracks.

Wallace previously stated he had offers from Richard Petty Motorsports and Chip Ganassi Racing.

Silly Season: Ross Chastain to drive No. 42 Ganassi Cup car in 2021

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Another puzzle of Silly Season has been set with Ross Chastain headed to Chip Ganassi Racing to drive the No. 42 Cup car for next season.

Chastain has been a development driver for the team since 2018. He drove three Xfinity races for Ganassi in 2018, winning once. Chastain was to drive a full Xfinity season in 2019 for the team until D.C. Solar’s sponsorship ended after its offices were raided by the FBI. The company later declared bankruptcy.

Chastain is competing for the Xfinity championship this season for Kaulig Racing. He is winless this season but has five runner-up finishes, including this past weekend at Bristol.

ANNOUNCED CUP RIDES FOR 2021

No. 00: Quin Houff enters the second year of his two-year deal with StarCom Racing.

No. 1: Kurt Busch enters the second year of a multi-year contract that Chip Ganassi Racing announced last season.

No. 2: Brad Keselowski and Team Penske announced a contract extension Aug. 3.

No. 4: Kevin Harvick signed a contract extension in February that will keep him at Stewart-Haas Racing through the 2023 season.

No. 8: Tyler Reddick said Aug. 7 that he will be back with Richard Childress Racing next season.

No. 9: Chase Elliott is under contract with Hendrick Motorsports through the 2022 season.

No. 10: Aric Almirola extends deal with Stewart-Haas Racing for 2021 season.

No. 11: Denny Hamlin is signed with Joe Gibbs Racing through at least next year.

No. 12: Ryan Blaney and Team Penske announced a multi-year extension earlier this season.

No. 18: Kyle Busch is signed with Joe Gibbs Racing through at least next year.

No. 19: Martin Truex Jr. is signed with Joe Gibbs Racing through at least next year.

No. 20: Christopher Bell moves from Leavine Family Racing to take over this ride in 2021.

No. 22: Joey Logano is tied to Team Penske “through the 2022 season and beyond.”

No. 24: William Byron is under contact with Hendrick Motorsports through 2022.

No. 42: Ross Chastain takes over Chip Ganassi Racing’s No. 42 ride for the 2021 season.

No. 47: Ricky Stenhouse Jr. enters the second year of a multi-year deal with JTG Daugherty Racing.

No. 88: Alex Bowman will race for Hendrick Motorsports under a one-year contract extension announced earlier this year.

 

Available/possibly available rides

No. 13: Ty Dillon is in a contract year at Germain Racing. The team is considering putting itself up for sell.

No. 14: Clint Bowyer is in a contract year to drive for Stewart-Haas Racing.

No. 21: Matt DiBenedetto said Sept. 17 that the team has an option to pick up his contract for next year and the deadline is the end of September.

No. 32: Ride is open with Corey LaJoie announcing he will not return to Go Fas Racing in 2021.

No. 43: Bubba Wallace will not return to Richard Petty Motorsports in 2021, the team confirmed on Sept. 10.

No. 48: With Jimmie Johnson retiring from full-time competition, Hendrick Motorsports has this seat to fill.

No. 95: Spire Motorsports purchased the charter and assets of Leavine Family Racing and will be a two-car operation in 2021.

No. 96: Daniel Suarez and Gaunt Brothers Racing announced Sept. 15 that they would part ways after this season.

 

Silly Season Scorecard: Corey LaJoie not returning to Go Fas Racing

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Corey LaJoie is the latest driver to reveal at least part of his plans for the 2021 season. He won’t be back with Go Fas Racing, his home since last season. Add his name to the Silly Season list of drivers seeking new rides for the next season.

MORE: Never give up: Corey LaJoie keeps chasing his dream 

The 28-year-old LaJoie has made 116 Cup starts. His first start came in Sept. 2014 at New Hampshire. His best career finish is sixth in the 2019 July Daytona race.

LaJoie’s announcement is part of the building momentum of Silly Season.

Here’s how the Cup Silly Season scorecard looks as of Aug. 21

ANNOUNCED CUP RIDES FOR 2021

No. 00: Quin Houff enters the second year of his two-year deal with StarCom Racing.

No. 1: Kurt Busch enters the second year of a multi-year contract that Chip Ganassi Racing announced last season.

No. 2: Brad Keselowski and Team Penske announced a contract extension Aug. 3.

No. 4: Kevin Harvick signed a contract extension in February that will keep him at Stewart-Haas Racing through the 2023 season.

No. 8: Tyler Reddick said Aug. 7 that he will be back with Richard Childress Racing next season.

No. 9: Chase Elliott is under contract with Hendrick Motorsports through the 2022 season.

No. 10: Aric Almirola extends deal with Stewart-Haas Racing for 2021 season.

No. 11: Denny Hamlin is signed with Joe Gibbs Racing through at least next year.

No. 12: Ryan Blaney and Team Penske announced a multi-year extension earlier this season.

No. 18: Kyle Busch is signed with Joe Gibbs Racing through at least next year.

No. 19: Martin Truex Jr. is signed with Joe Gibbs Racing through at least next year.

No. 20: Christopher Bell moves from Leavine Family Racing to take over this ride in 2021.

No. 22: Joey Logano is tied to Team Penske “through the 2022 season and beyond.”

No. 24: William Byron is under contact with Hendrick Motorsports through 2022.

No. 47: Ricky Stenhouse Jr. enters the second year of a multi-year deal with JTG Daugherty Racing.

No. 88: Alex Bowman will race for Hendrick Motorsports under a one-year contract extension announced earlier this year.

 

Available/possibly available rides

No. 13: Ty Dillon is in a contract year at Germain Racing.

No. 14: Clint Bowyer is in a contract year to drive for Stewart-Haas Racing.

No. 21: Matt DiBenedetto is in a contract year at Wood Brothers Racing. He said after the Aug. 9 Michigan race: “I haven’t really talked about that stuff for next year yet, but we’ve just been so focused and head down on digging and trying to make the playoffs and run well. We haven’t even really talked about it, so, hopefully, I stay here for a very long time to come and that’s what they had expressed to me when I came over here.”

No. 32: Ride is open with Corey LaJoie announcing he will not return to Go Fas Racing in 2021.

No. 42: Matt Kenseth told NBC Sports on Aug. 8 in regards to talks with Chip Ganassi Racing for next year: “We really haven’t had any very meaningful discussions really about any of that to be honest with you.

No. 43: Bubba Wallace said Aug. 9 he has an offer from Richard Petty Motorsports and an offer from Chip Ganassi Racing to drive the No. 42 car next season.

No. 48: With Jimmie Johnson retiring from full-time competition, Hendrick Motorsports has this seat to fill.

No. 95: Spire Motorsports purchased the charter and assets of Leavine Family Racing and will be a two-car operation in 2021. Christopher Bell will move to the No. 20 Joe Gibbs Racing team for 2021. Spire has not named who will take over this ride for next season.