Chase Elliott will Give A Hoot at the Oct. 6 Cup Series playoff race at Dover International Speedway.
It was announced Tuesday afternoon that Elliott’s No. 9 Hendrick Motorsports Chevrolet Camaro ZL1 will carry a special pink paint scheme from sponsor Hooters as part of the brand’s “Give A Hoot” campaign.
The campaign will include specially produced pink No. 9 merchandise. A portion of the proceeds from the sale will benefit The V Foundation for Cancer Research, which awards 100% of direct donations to cancer research and programs.
Following the race, Hooters will auction off Elliott’s pink racing gloves and shoes, with proceeds also going to The V Foundation for Cancer Research.
Through the Give A Hoot fundraising platform, Hooters has raised nearly $6 million to support breast cancer research.
For more information about #GiveAHoot or to donate online, visit http://www.hooters.com/give. Customers can also add a donation to their bill, purchase a pink bracelet or buy a drink with proceeds going towards the fight against breast cancer.
Hendrick Motorsports announced Friday that Hooters has extended its primary sponsorship of Chase Elliott for three years.
Hooters will be the primary sponsor of Elliott’s No. 9 team for three Cup races each season from 2019-21. The company joined Hendrick Motorsports as a two-race primary sponsor of Elliott in January 2017.
“Hooters is doing a terrific job with its program,” said Rick Hendrick, owner of Hendrick Motorsports, in a statement. “With Chase, they’re driving new traffic into their stores and earning the loyalty of those customers by providing a great experience. We’ve enjoyed their collaborative approach and look forward to more opportunities to move the needle for their business.”
Chase Elliott has added a new high-profile sponsor for the 2017 and 2018 seasons.
Hendrick Motorsports announced Monday that the Hooters restaurant chain will serve as primary sponsor for two races in each of those seasons, as well as serve as a associate sponsor for all of the other races in both seasons on Elliott’s No. 24 Chevrolet SS in the Monster Energy NASCAR Cup Series.
Elliott’s two races with Hooters primary sponsorship this season will be May 7 at Talladega and Nov. 12 at Phoenix.
Hooters has had a long sponsorship history in NASCAR, with its colors gracing cars for over 150 Cup-level races over the years. Most prominent was the 1992 season when it served as primary sponsor on Alan Kulwicki’s championship-winning Ford.
Ironically, Kulwicki beat Elliott’s father, NASCAR Hall of Famer Bill Elliott, by 10 points to win that season’s championship.
“Twenty-five years after being part of one of the most memorable seasons in NASCAR history, Hooters is excited to support another amazing talent in Chase Elliott and the No. 24 team,” Hooters chief marketing officer Carl Sweat sweat said in a media release.
Elliott earned Cup Series rookie of the year honors in 2016, with 10 top-five finishes, 17 top-10s and two pole positions.
“Hooters has a historic place in this sport, and I’m glad they’re back,” Chase Elliott said. “Our entire team is looking forward to making the program a success.”