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Xfinity among four premier partners for NASCAR Cup Series in 2020

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NASHVILLE, Tenn. — Xfinity, Busch Beer, Coca-Cola and GEICO will serve as inaugural premier partners for the NASCAR Cup Series in 2020, the sanctioning body announced Thursday morning.

The new sponsorship model, which goes away from one company having its name solely tied to the Cup Series, includes premium assets for each premier partner to engage fans throughout the upcoming season. Premier partners will collectively own a presence connected to the NASCAR Cup Series Championship 4 race and All-Star Race. All four partners also will be prominently featured in multiple platforms across the sport, including integrations in broadcast, NASCAR digital and social channels, event entitlements, in-market promotions and at-track activations.

The contracts for all four companies were staggered three to five years to avoid them from all expiring at the same time. NASCAR also has stated that it’s goal is to have three to five premier partners. Even with these companies, it does not limit the categories teams can search for sponsors.

“This has been a monumental year for our sport, one highlighted by significant changes in our business model to ensure long-term viability and growth,” said Steve Phelps, NASCAR President, in a statement. “As we begin this new chapter, we are joined by four incredible brands with deep-rooted histories across all levels of our sport. We are honored to have this elite group represent our NASCAR Cup Series for years to come.”

Said Daryl Wolfe, NASCAR executive vice president and chief sales and operations officer, in a statement: “This new model will provide our premier partners with a heightened level of integration and visibility across all aspects of our sport. Each of these partners have demonstrated their commitment to our brand-loyal fan base and we are excited about how these brands will elevate the NASCAR Cup Series.”

Here is how each company’s involvement will be seen in 2020:

Xfinity

Comcast’s Xfinity brand entered the sport with a landmark 10-year partner agreement in 2015, positioned as the title sponsor of the NASCAR Xfinity Series and the “Official Entertainment Partner of NASCAR.” As a premier partner, Xfinity will maintain its Xfinity Series sponsorship. Xfinity also will sponsor the Championship 4 elimination race of the 2020 NASCAR Cup Series playoffs at Martinsville Speedway.

“The first five years of our partnership with NASCAR has exceeded our expectations and the season-long national platform has provided increased exposure for the Xfinity brand and allowed us to demonstrate how our products and services enhance the way race fans enjoy this great sport,” said Matt Lederer, vice president of brand partnerships, Comcast, in a statement. “Given the overwhelming fan reaction and how the industry has embraced the Xfinity brand, we’re thrilled to expand upon that commitment by becoming a premier partner of the NASCAR Cup Series, while also continuing to showcase the young stars of the NASCAR Xfinity Series.”

Throughout the past five years, Xfinity has elevated the series’ “Where Names Are Made” theme, supported the introduction of an elimination-style playoffs, reenergized the Dash 4 Cash program, reimagined how champions are celebrated at Xfinity Champion’s Day at Universal Orlando Resort and has honored charitable efforts within the industry through its prestigious Comcast Community Champion of the Year Award platform. Xfinity continues to change the way fans access the sport through its Xfinity Stream app, Xfinity X1 video and Xfinity xFi internet.

One of the changes is that the champions in the Cup, Xfinity and Truck Series each will go to Universal Orlando Resort for Xfinity Champion’s Day in November. Previously, only the Xfinity Series champion went there. And, Xfinity Philadelphia Takeover in May will continue to be an integral part of the Xfinity NASCAR partnership, along with the other programs Xfinity does.

Busch Beer

Busch Beer returned as a NASCAR official partner in 2018. The deal provided the beer brand exclusive sponsorship of the Busch Pole Award, a position it will continue with throughout its premier partnership. Busch Beer also will sponsor a NASCAR Cup Series event in 2020.

 “We are continuing to evolve our presence in NASCAR because we have a significant connection to its fans and believe in the future of the sport,” said Nick Kelly, vice president partnerships, beer category and community, Anheuser-Busch, in a statement. “The premier partner position strengthens our deep-rooted history in the sport and will provide fans with even more opportunities to enjoy a crisp, cold Busch Beer on race day.”

Anheuser-Busch’s history in NASCAR dates back to 1978, when it sponsored the Busch Pole Award. Additionally, Busch Beer was the “Official Beer of NASCAR” from 1988-97. Beginning in 1998, Anheuser-Busch sponsored the Bud Pole Award through its Budweiser brand, which also became the “Official Beer of NASCAR” through 2007.

Coca-Cola

Coca-Cola has been involved with stock car racing for 50 years and became a NASCAR official partner in 1998. As a premier partner, Coca-Cola will continue its sponsorship of both NASCAR Troops to the Track and NASCAR Salutes, the portion of the season focused on highlighting industry-wide appreciation of the U.S. Armed Forces. Coca-Cola will also continue to own race entitlements at Charlotte Motor Speedway and Daytona International Speedway. Additionally, Coca-Cola becomes the presenting sponsor of the NASCAR Cup Series regular season championship trophy.

“Coca-Cola has a long history of successful collaboration with NASCAR and elevating our position to premier partner provides even more opportunity to connect fans to unforgettable experiences,” said John Mount, vice president, sports marketing, Coca-Cola North America, in a statement. “Further integrating our two brands affords Coca-Cola the opportunity to build on our winning formula and contribute to the growth of the sport in the years ahead.”

The agreement further enhances Coca-Cola’s position as the “Official Soft Drink of NASCAR.” A signature part of the brand’s marketing strategy is the Coca-Cola Racing Family – an exclusive group of top drivers representing Coca-Cola who are featured across company advertising, promotions and packaging.  

GEICO

GEICO’s involvement in NASCAR spans more than a decade and the company became the “Official Insurance Provider of NASCAR” earlier this year. As one of the most fully integrated brands in the sport, GEICO will enhance its existing assets through its Premier Partnership and become the presenting partner of a season phase.

“Our affiliation with NASCAR has been successful over the past decade and expanding our role to Premier Partner was the next logical step,” said Bill Brower, assistant vice president of marketing for GEICO. “Our expanded presence will allow us to further engage the most brand-loyal fans in sports, bolster our effective marketing platform and play a prominent role in the sport in the years ahead.”

In addition to GEICO’s team partnership with Germain Racing and Ty Dillon, the brand’s involvement in NASCAR includes highly visible assets such as the GEICO Restart Zone, its race entitlement at Talladega Superspeedway and campground sponsorships.

Silly Season scorecard: Early December update

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As NASCAR begins to move deeper into the offseason, it has seen a flurry of driver announcements from teams about the 2020 racing season.

The most recent addition to the list came Tuesday, when Corey LaJoie announced on the “Sunday Money” podcast that he will be running a second full-time season in Cup with Go Fas Racing.

Also, Stewart Friesen will return to Halmar Friesen Racing for a third full-time season in the Truck Series. The team will switch from Chevrolet to Toyota Trucks in 2020, as well.

Here’s a look at all the official driver announcements made so far for next season.

 

OPEN CUP RIDES ANNOUNCED FOR 2020

No. 38: Front Row Motorsports must replace David Ragan, who stated Aug. 14 that 2019 would be his final season running a full schedule.

No. 36: Front Row Motorsports announced Nov. 13 it was parting ways with Matt Tifft so he could focus on his health following his seizure at Martinsville in March. Tifft said he could not commit to racing in 2020.

 

ANNOUNCED CUP RIDES FOR 2020

No. 1: Chip Ganassi Racing announced on Nov. 1 a multi-year extension with Kurt Busch.

No. 6: Roush Fenway Racing announced Oct. 30 that Ryan Newman would return to the car as part of the news that Oscar Mayer would sponsor the No. 6 through 2021.

No. 8: Richard Childress Racing made it official Oct. 2 that Tyler Reddick will move to Cup in 2020 and drive the No. 8 car.

No. 10: Aric Almirola confirmed Oct. 11 he signed an extension to race for Stewart-Haas Racing.

No. 13: Ty Dillon posted a video Sept. 6 on Instagram refuting rumors that he would retire after this season. He has a contract with Germain Racing through 2020.

No. 14: Clint Bowyer was announced Oct. 17 as returning to Stewart-Haas Racing for a fourth season.

No. 17: Chris Buescher will take over the Roush Fenway Racing No. 17 ride in 2020 after the team announced Sept. 25 that it would part ways with Ricky Stenhouse Jr. after this season.

No. 20: Joe Gibbs Racing announced Sept. 6 that it had signed Erik Jones to an extension. It is a one-year extension for the 2020 season.

No. 21: Matt DiBenedetto replaces Paul Menard at Wood Brothers Racing (announcement made Sept. 10). DiBenedetto’s deal is for 2020 only.

No. 32: Corey LaJoie will return for a second straight full season with Go Fas Racing and the No. 32 Ford. The team announced on Nov. 1 it would enter a technical alliance with Stewart-Haas Racing next year.

No. 37: Ryan Preece moves over from the No. 47 to the No. 37. He will have a new crew chief, Trent Owens, who has been crew chief on the No. 37 for the past three seasons.

No. 41: Stewart-Haas Racing announced Nov. 15 Cole Custer will replace Daniel Suarez.

No. 47: JTG Daugherty Racing announced Oct. 16 Ricky Stenhouse Jr. will join Ryan Preece at the two-car team, essentially swapping seats with Chris Buescher. On Dec. 2, the team announced Stenhouse will drive the No. 47, with Brian Pattie serving as his crew chief.

No. 95: Christopher Bell moves to Cup in 2020 and will drive for Leavine Family Racing (announcement made Sept. 24).

Rick Ware Racing: JJ Yeley will drive one of the team’s three full-time rides.

 

AMONG THOSE YET TO ANNOUNCE DEALS FOR 2020

Daniel Suarez — The driver revealed Nov. 14  he would not return to Stewart-Haas Racing in 2020 after one season driving the No. 41.

 

ANNOUNCED PLANS IN OTHER NASCAR SERIES

Xfinity Series 

Ross Chastain – Kaulig Racing announced Oct. 15 he would compete full-time for the team in 2020 driving the No. 10 Chevrolet, joining Justin Haley.

Joe Gibbs Racing — Announced Oct. 17 Harrison Burton will drive its No. 20 Toyota full-time in 2020. Announced Oct. 31 Brandon Jones would return for a third year in the No. 19. Revealed Nov. 5 it would field a third full-time entry with Riley Herbst in the No. 18.

JR MotorsportsJustin Allgaier will return to the team for a fifth year in the No. 7 Chevrolet. The No. 8 car will be driven by Daniel Hemric for 21 races, Jeb Burton 11 races and Dale Earnhardt Jr. for one race. Noah Gragson will also return for a second season in the No. 9 car, while Michael Annett returns for a fourth year with the team in the No. 1 car.

Richard Childress Racing — Has not announced its driver plans for 2020, but Richard Childress said after Tyler Reddick claimed the Xfinity title that it would field a full-time entry.

Stewart-Haas Racing – The team has not announced plans for the No. 00 Ford with Cole Custer moving to Cup or whether Chase Briscoe will return to the No. 98.

JD MotorsportsJesse Little will compete full-time for the team.

 

Truck Series

GMS RacingDriver lineup will include Brett Moffitt, Sam Mayer, Sheldon Creed and Tyler Ankrum

Kyle Busch MotorsportsRaphael Lessard will drive the No. 4 full-time while Christian Eckes will drive the No. 18 full-time.

Halmar Friesen Racing — Stewart Friesen will return for a third full-time season in the No. 52 Truck. The team will also switch from Chevrolet to Toyota Trucks in 2020.

Hattori Racing EnterprisesAustin Hill will return to the No. 16 Toyota for a second year.

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Silly Season Scorecard: 2021 Edition

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You read the headline right, we’re talking about the 2021 Silly Season before we’ve even reached 2020.

That’s thanks to Jimmie Johnson’s news Wednesday that next year will be his last full-time season of competition in the Cup Series.

Johnson will exit the No. 48 Chevrolet after 19 seasons at the end of next year. That sets the stage for a potentially wild Silly Season, especially with the current contracts of drivers like Erik Jones at Joe Gibbs Racing coming to end after the 2020 season.

Here’s how the current 2019-20 Silly Season has played out so far.

OPEN RIDES ANNOUNCED FOR 2020

No. 38: Front Row Motorsports must replace David Ragan, who stated Aug. 14 that 2019 would be his final season running a full schedule.

No. 36: Front Row Motorsports announced Nov. 13 it was parting ways with Matt Tifft so he could focus on his health following his seizure at Martinsville in March. Tifft said he could not commit to racing in 2020.

ANNOUNCED CUP RIDES FOR 2020

No. 1: Chip Ganassi Racing announced on Nov. 1 a multi-year extension with Kurt Busch.

No. 6: Roush Fenway Racing announced Oct. 30 that Ryan Newman would return to the car as part of the news that Oscar Mayer would sponsor the No. 6 through 2021.

No. 8: Richard Childress Racing made it official Oct. 2 that Tyler Reddick will move to Cup in 2020 and drive the No. 8 car.

No. 10: Aric Almirola confirmed Oct. 11 he signed an extension to race for Stewart-Haas Racing.

No. 13: Ty Dillon posted a video Sept. 6 on Instagram refuting rumors that he would retire after this season. He has a contract with Germain Racing through 2020.

No. 14: Clint Bowyer was announced Oct. 17 as returning to Stewart-Haas Racing for a fourth season.

No. 17: Chris Buescher will take over the Roush Fenway Racing No. 17 ride in 2020 after the team announced Sept. 25 that it would part ways with Ricky Stenhouse Jr. after this season.

No. 20: Joe Gibbs Racing announced Sept. 6 that it had signed Erik Jones to an extension. It is a one-year extension for the 2020 season.

No. 21: Matt DiBenedetto replaces Paul Menard at Wood Brothers Racing (announcement made Sept. 10). DiBenedetto’s deal is for 2020 only.

No. 41: Stewart-Haas Racing announced Nov. 15 Cole Custer will replace Daniel Suarez.

No. 95: Christopher Bell moves to Cup in 2020 and will drive for Leavine Family Racing (announcement made Sept. 24).

JTG Daugherty Racing: It was announced Oct. 16 Ricky Stenhouse Jr. will join Ryan Preece at the two-car team, essentially swapping seats with Chris Buescher. The team said that an announcement on car number and sponsor would come later.

Rick Ware Racing: JJ Yeley will drive one of the team’s three full-time rides.

AMONG THOSE YET TO ANNOUNCE DEALS FOR 2020

Daniel Suarez — The driver revealed Nov. 14  he would not return to Stewart-Haas Racing in 2020 after one season driving the No. 41.

Corey LaJoie – The driver hasn’t announced his plans for 2020, but he said in October he and Go Fas Racing were “working toward” him returning to the No. 32 Ford. The team announced on Nov. 1 it would enter a technical alliance with Stewart-Haas Racing next year and that “2020 driver negotiations are still ongoing.”

Xfinity Series 

Ross Chastain – Kaulig Racing announced Oct. 15 he would compete full-time for the team in 2020 driving the No. 10 Chevrolet, joining Justin Haley.

Joe Gibbs Racing — Announced Oct. 17 Harrison Burton will drive its No. 20 Toyota full-time in 2020. Announced Oct. 31 Brandon Jones would return for a third year in the No. 19. Revealed Nov. 5 it would field a third full-time entry with Riley Herbst in the No. 18.

JR MotorsportsJustin Allgaier will return to the team for a fifth year in the No. 7 Chevrolet. The No. 8 car will be driven by Daniel Hemric for 21 races, Jeb Burton 11 races and Dale Earnhardt Jr. for one race. Noah Gragson will also return for a second season in the No. 9 car, while Michael Annett returns for a fourth year with the team in the No. 1 car.

Richard Childress Racing — Has not revealed a replacement for Tyler Reddick, but announced Nov. 21 that Myatt Snider will race part-time for the team.

Stewart-Haas Racing – The team has not announced plans for the No. 00 Ford with Cole Custer moving to Cup or whether Chase Briscoe will return to the No. 98.

JD MotorsportsJesse Little will compete full-time for the team.

GMS RacingAnnounced Nov. 21 it will not field an entry in 2021, leaving John Hunter Nemechek without a ride.

Truck Series

GMS RacingDriver lineup will include Brett Moffitt, Zane Smith, Sheldon CreedTyler Ankrum and Sam Mayer.

Kyle Busch MotorsportsRaphael Lessard will drive the No. 4 full-time while Christian Eckes will drive the No. 18 full-time.

Hattori Racing EnterprisesAustin Hill will return to the No. 16 Toyota for a second year.

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Silly Season Scorecard: Post-Miami edition

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NASCAR’s championship weekend in Miami has come and gone and with it came a flurry of driver announcements from teams about the 2020 racing season.

Among them was the news that Cole Custer is being promoted by Stewart-Haas Racing to the Cup Series, where he will take over the No. 41 Ford driven by Daniel Suarez this year.

Here’s a look at all the official driver announcements made so far for next season.

OPEN RIDES ANNOUNCED FOR 2020

No. 38: Front Row Motorsports must replace David Ragan, who stated Aug. 14 that 2019 would be his final season running a full schedule.

No. 36: Front Row Motorsports announced Nov. 13 it was parting ways with Matt Tifft so he could focus on his health following his seizure at Martinsville in March. Tifft said he could not commit to racing in 2020.

ANNOUNCED CUP RIDES FOR 2020

No. 1: Chip Ganassi Racing announced on Nov. 1 a multi-year extension with Kurt Busch.

No. 6: Roush Fenway Racing announced Oct. 30 that Ryan Newman would return to the car as part of the news that Oscar Mayer would sponsor the No. 6 through 2021.

No. 8: Richard Childress Racing made it official Oct. 2 that Tyler Reddick will move to Cup in 2020 and drive the No. 8 car.

No. 10: Aric Almirola confirmed Oct. 11 he signed an extension to race for Stewart-Haas Racing.

No. 13: Ty Dillon posted a video Sept. 6 on Instagram refuting rumors that he would retire after this season. He has a contract with Germain Racing through 2020.

No. 14: Clint Bowyer was announced Oct. 17 as returning to Stewart-Haas Racing for a fourth season.

No. 17: Chris Buescher will take over the Roush Fenway Racing No. 17 ride in 2020 after the team announced Sept. 25 that it would part ways with Ricky Stenhouse Jr. after this season.

No. 20: Joe Gibbs Racing announced Sept. 6 that it had signed Erik Jones to an extension. It is a one-year extension for the 2020 season.

No. 21: Matt DiBenedetto replaces Paul Menard at Wood Brothers Racing (announcement made Sept. 10). DiBenedetto’s deal is for 2020 only.

No. 41: Stewart-Haas Racing announced Nov. 15 Cole Custer will replace Daniel Suarez.

No. 95: Christopher Bell moves to Cup in 2020 and will drive for Leavine Family Racing (announcement made Sept. 24).

JTG Daugherty Racing: It was announced Oct. 16 Ricky Stenhouse Jr. will join Ryan Preece at the two-car team, essentially swapping seats with Chris Buescher. The team said that an announcement on car number and sponsor would come later.

Rick Ware Racing: JJ Yeley will drive one of the team’s three full-time rides.

AMONG THOSE YET TO ANNOUNCE DEALS FOR 2020

Daniel Suarez — The driver revealed Nov. 14  he would not return to Stewart-Haas Racing in 2020 after one season driving the No. 41.

Corey LaJoie – The driver hasn’t announced his plans for 2020, but he said in October he and Go Fas Racing were “working toward” him returning to the No. 32 Ford. The team announced on Nov. 1 it would enter a technical alliance with Stewart-Haas Racing next year and that “2020 driver negotiations are still ongoing.”

Xfinity Series 

Ross Chastain – Kaulig Racing announced Oct. 15 he would compete full-time for the team in 2020 driving the No. 10 Chevrolet, joining Justin Haley.

Joe Gibbs Racing — Announced Oct. 17 Harrison Burton will drive its No. 20 Toyota full-time in 2020. Announced Oct. 31 Brandon Jones would return for a third year in the No. 19. Revealed Nov. 5 it would field a third full-time entry with Riley Herbst in the No. 18.

JR MotorsportsJustin Allgaier will return to the team for a fifth year in the No. 7 Chevrolet. The No. 8 car will be driven by Daniel Hemric for 21 races, Jeb Burton 11 races and Dale Earnhardt Jr. for one race. Noah Gragson will also return for a second season in the No. 9 car, while Michael Annett returns for a fourth year with the team in the No. 1 car.

Richard Childress Racing — Has not announced its driver plans for 2020, but Richard Childress said after Tyler Reddick claimed the Xfinity title that it would field a full-time entry.

Stewart-Haas Racing – The team has not announced plans for the No. 00 Ford with Cole Custer moving to Cup or whether Chase Briscoe will return to the No. 98.

JD MotorsportsJesse Little will compete full-time for the team.

Truck Series

GMS RacingDriver lineup will include Brett Moffitt, Sam Mayer, Sheldon Creed and Tyler Ankrum

Kyle Busch MotorsportsRaphael Lessard will drive the No. 4 full-time while Christian Eckes will drive the No. 18 full-time.

Hattori Racing EnterprisesAustin Hill will return to the No. 16 Toyota for a second year.

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Race Team Alliance purchases Speed51.com site

Race Team Alliance
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Speed51.com confirmed Sunday night that it has been purchased by the Race Team Alliance, the organization of a majority of the NASCAR Cup teams.

Chris Knight first reported the deal on Twitter.

Speed51.com streams a variety of short track races from across the country.

Speed51.com’s statement read:

“Speed51 confirms that it has been purchased by the Race Team Alliance. Post-acquisition, Speed51 will continue to operate in the manner as it always has and remains committed to providing the best in live, short-track racing to the racing fan base. The RTA, with its mission to promote North American stock car racing, is ideally suited to provide Speed51 with access to an overall larger racing fan base over time.  Founder,  Bob Dillner, will continue is his role as the President of Speed51.”

Cup teams in the Race Team Alliance are: Stewart-Haas Racing, Joe Gibbs Racing, Richard Childress Racing, Team Penske, Hendrick Motorsports, Roush Fenway Racing, JTG Daugherty Racing, Richard Petty Motorsports, Chip Ganassi Racing, Germain Racing, Leavine Family Racing, Go Fas Racing and Wood Brothers Racing.

The Race Team Alliance issued a statement to NBC Sports on the purchase of Speed51.com:

“Race Team Alliance confirms the purchase of Speed51, a leading live, short-track racing distribution company based in Concord, NC.  The RTA, which represents the common interests of its 13 NASCAR Cup Team members, looks for strategic opportunities which both compliment the RTA’s core principles of promoting and growing the sport and advancing the common interests of the member Race Teams. The RTA identified Speed51 as a growing company with strong synergies to RTA’s commitment to the racing community and aligns with our fan bases’ enthusiasm for grass roots racing. The Speed51/RTA combination will explore ways to create and distribute to race fans exciting new Team related content, and allow the Teams to better connect directly with their fans.

“Speed51, which first started operating as a short-track news and information site in early 2000’s, has become a prominent player in the live, short-track world, streaming over 400 races each year to a dedicated fan base.  Founded by racing and sports broadcasting personality, Bob Dillner, Speed51 has consistently grown throughout the years and the RTA identified the company as one with great potential.  Post-acquisition, Bob will continue in his role as the President of Speed51 and report to RTA’s Executive Director, Jonathan Marshall.”

Rob Kauffman, chairman of the RTA said in a statement: “On behalf of our Member Race Teams, we are very excited about  our new initiative with Speed51. Bob Dillner and his team have created a great platform to cover grass roots racing , which touches the core fanbase of our sport – as well as many of our past, current and future racers and team members. We are looking forward helping him grow the business and plan to work together to create even more interesting content for our fans.”

Bob Dillner, founder and president of Speed51 stated: “Speed51 has always had an intense passion for short track racing and the RTA shares the same desire to bring more attention to this style of racing.  The RTA member teams are undoubtedly some of the most influential race teams in the world and at the same time understand grassroots racing because it’s where they came from.  I am thrilled to be partnered with this group of owners and with their help, not only will Speed51 be able to grow, but so will the industry surrounding short track racing, from track owners and promoters, to series organizers and the racers themselves.  This initiative will create better access for fans to witness the rise to stardom of some of the sport’s future prospects.”