Team Penske and Discount Tire have extended their relationship together in a multi-year agreement to continue sponsoring Brad Keselowski in the Cup Series, the team announced Wednesday.
With the agreement, Discount Tire will be on the No. 2 Ford for five additional races starting next year, including the Daytona 500, the Brickyard 400 and the season finale in Phoenix, for a total of 15 events. It has been the primary sponsor on Keselowski’s car for five of 22 races so far his season.
It will continue as an associate sponsor of Ryan Blaney and Joey Logano in the Cup Series, Austin Cindric in the Xfinity Series and of Josef Newgarden and Simon Pagenaud in IndyCar.
Discount Tire first partnered with Team Penske in 2010, the year Keselowski won the Xfinity Series championship.
“Team Penske’s partnership with Discount Tire continues to grow and is a bond that has reaped many benefits for both companies,” team owner Roger Penske said in a press release. “When we won our first NASCAR Championship back in 2010, Discount Tire was a big part of our program and it has been exciting to build on our success together as the company transitioned to becoming a primary sponsor with Brad and the No. 2 Ford team in the Cup Series. Motorsports has helped build the Discount Tire brand, connecting with both employees and consumers, and we look forward to more success together as the company expands its role with our team in 2020 and beyond.”
Miller Lite and Discount Tire will sponsor Brad Keselowski‘s Cup car in 2018, Team Penske announced Friday morning.
Miller Lite will sponsor Keselowski’s car in 11 races. Discount Tire will sponsor Keselowski’s car in 10 races, including next year’s Daytona 500 and the season-ending race at Homestead-Miami Speedway. Discount Tire will serve as a prominent associate sponsor in the other races in 2018.
Discount Tire also will continue as primary sponsor of Team Penske’s No. 22 Xfinity car for multiple races in 2018 and beyond.
Miller Lite’s deal is for 2018 and beyond, according to the team. Miller Lite served as primary sponsor in 24 races from 2013-17.
“Miller Lite has been a terrific partner with Team Penske for 27 years and we welcome their continued support of the No. 2 Ford team,” said team owner Roger Penske in a statement. “There is no question that they have been a tremendous part of our NASCAR success, including winning the 2012 NASCAR Cup Series title together. We look forward to having Miller Lite back with the team as we head into the future.”
Discount Tire has been with Team Penske since 2010. Team Penske won the 2010 Xfinity title with Discount Tire and won the owner championship from 2013-15 with the sponsor.
“Our partnership with Team Penske has been incredibly successful during an exciting time for our company,” said Discount Tire Chairman Bruce T. Halle in a statement. “Roger and his team have been wonderful to work with, and of course, all of the wins and championships are fantastic. As we continue to expand Discount Tire across the country, we look forward to celebrating more successes with Brad and all of Team Penske as together we pursue the Monster Energy NASCAR Cup Series Championship.”
Said Keselowski: “Discount Tire has been an important part of my racing life for a long time now. I am proud of what we have been able to accomplish together and of the relationships I have built over the years. It will be like coming full circle next year, as many of the current guys on the No. 2 Cup team were also with me during our 2010 Xfinity championship run. It’s great to see this partnership continuing into the Cup Series while still maintaining an important place in the Xfinity Series.”
“Many of the biggest moments of my career have involved Miller Lite. We have had a lot of success together and I am very proud to represent them within our sport. Many of the fans who cheer for the No. 2 on a weekly basis do it because of the Miller Lite brand. It’s an iconic look for NASCAR and a mainstay with Team Penske.”
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