Dennis Bickmeier

Kyle Busch
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Kevin Harvick, Gander RV CEO put up $100K bounty to beat Kyle Busch in trucks

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Kevin Harvick and Gander RV & Outdoors CEO Marcus Lemonis issued a bounty poster in tweet form Saturday.

WANTED: A full-time Cup Series driver to beat Kyle Busch in any of his remaining four Truck Series starts this year (without wrecking him).

REWARD: $50,000 each from Harvick and Lemonis.

The bounty comes the night after Busch won his seventh consecutive Truck Series race, which includes all five starts he made in 2019.

Saturday’s race was his first of five in the trucks this season. He’ll be back in the series March 14 at Atlanta Motor Speedway, March 20 at Homestead-Miami Speedway, March 27 at Texas Motor Speedway and May 30 at Kansas Speedway.

Busch won at Atlanta and Texas last year.

Busch himself didn’t seem too impressed with the bounty when told about it in the media center.

So what is in it for Busch?

If no full-time Cup driver is able to beat Busch in those four races, the bounty will be given to the Bundle of Joy Fund, the organization founded by Kyle and Samantha Busch that helps couples who require fertility treatments to conceive.

Lemonis wasn’t done there. Later Saturday night, he put another proposition out into the Twitterverse. If Fox Sports moved any of the races to prime time, he’d increase the purse among the top-five finishers to $250,000.

Needless to say, the original bounty got the attention of a few drivers, including Busch’s Joe Gibbs Racing teammate, Denny Hamlin.

Disclaimer on the following tweet by Hamlin: As noted above, none of Busch’s remaining four truck races are at Richmond Raceway. But…..Richmond is the site of the first Triple Truck Challenge race on April 18.

Richmond’s track president, Dennis Bickmeier chimed in with his thoughts.

Richmond president: ‘Everything’s on the table’ to improve track’s attendance

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After Richmond International Raceway had many empty seats during Sunday’s Toyota Owners 400, track president Dennis Bickmeier said “everything’s on the table” in hopes of improving attendance of future races, according to the Richmond Times-Dispatch.

That includes moving the late April race back to a night event.

The 0.75-mile track has 59,000 seats, according to International Speedway Corp.’s annual report, and those were about half-full Sunday afternoon, according to the newspaper, as Joey Logano won his first Cup race of the season.

Bickmeier told the Times-Dispatch there had been three years of growth in the track’s “Richmond Nation” season-ticket package.

“You see glimmers of hope, and you build on that,” Bickmeier said.

Richmond announced in early 2016 that it would remove bleachers on the backstretch, reducing its seating by about 9,000. The “Action Track” had a seating capacity of 109,000 seats in 2008, according to ISC’s annual report that year. It recorded 33 straight sellouts from 1992-2008.

The streak ended with the September 2008 race when Tropical Storm Hanna resulted in the race being postponed.

RIR is under consideration by International Speedway Corp. as one of its next tracks to be revamped.

In March 2016, ISC CEO Lesa France Kennedy named it and Phoenix Raceway as tracks the company would pursue improvements at following the completion of the $400 million renovation of Daytona International Speedway.

“Those are great markets that we need to look at and also great racing experiences,” Kennedy said.

While nothing has been announced regarding Richmond, ISC approved a $178 million renovation of Phoenix last November. The project is scheduled for completion in late 2018.

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