Comcast

Photo: Comcast

Dover President honored as Comcast Community Champion of the Year

Leave a comment

Comcast has announced that Dover International Speedway President & CEO Mike Tatoian as the fifth annual Comcast Community Champion of the Year. Comcast established the prestigious award in 2015 to honor NASCAR industry members for their philanthropic efforts and with this year’s contributions, Comcast has donated more than a half million dollars ($600,000) to charitable organizations in the NASCAR community through the program.

Tatoian has been a staple of the Delaware and mid-Atlantic charitable communities, particularly with local military organizations at Dover (Del.) Air Force Base, since he began his tenure at the “Monster Mile” in 2007. One of his longest commitments has been with United Service Organizations. Established during World War II, the USO supports U.S. service members wherever they are, including on-base, deployed abroad, passing through an airport or in local communities at more than 200 locations around the world.

“We’re all fortunate to be involved in this great sport and privileged to give back as well; the spirit we recognize throughout NASCAR is the same spirit behind our community impact programs at Comcast,”  said Matt Lederer, Comcast Vice President of Brand Partnerships. “It’s an honor to recognize Mike Tatoian as the 2019 Comcast Community Champion of the Year, he has leveraged his platform within the sport to bring awareness to his genuine passion of supporting the military community.”

MORE: A soldier he never knew inspired track president to do more

One particular duty that distinguishes USO Delaware is it’s the only USO in the world that shares the responsibility of bringing home fallen service members, working alongside other units such as the Air Force Mortuary Affairs, Armed Forces Medical Examiner System, the Joint Personal Effects Depot and the Families of the Fallen. For 13 years, Tatoian has assisted USO Delaware with countless programs and currently serves as the Chairman of the Advisory Council for the organization.

Tatoian was chosen by a panel comprised of Comcast and NASCAR executives, as well as defending NASCAR Cup Series champion, Joey Logano, who won the award in 2018. NASCAR on FOX Coordinating Director, Artie Kempner, and NASCAR driver, David Ragan, nominated as finalists for the award, were each awarded $30,000 toward the amazing work they do with Autism Delaware and Shriners Hospital for Children, respectively.

Kempner started Autism Delaware out of his living room in 1998 after his son, Ethan, had been diagnosed with autism a year earlier, and 20+ years later it’s a statewide service agency offering lifespan services, as well as social and recreational program for families in a safe and welcoming environment. Ragan has been dedicated to supporting Shriners Hospital for Children as a part of their ambassador program since 2012. Ragan spends much of his off-time visiting hospitals, fundraising, as well as inviting patients to the race track for once-in-a-lifetime experiences at NASCAR events.

Comcast has a long track record of community service, aiding in the advancement of local organizations, developing programs and partnerships, mobilizing resources to connect people and inspiring positive and substantive change. To learn more about the Comcast Community Champion of the Year Award, please visit ComcastCommunityChampion.com.

Xfinity, Team USA on Matt Kenseth’s car at Texas Motor Speedway

Getty Images
Leave a comment

Matt Kenseth will have a special Xfinity, Team USA paint scheme this weekend in the Cup Series race at Texas Motor Speedway.

In collaboration between Comcast and the United States Olympic Committee, the paint scheme’s appearance on track at Texas comes as the 100-day countdown begins for the 2018 Winter Olympics in‎ Pyeongchang‎, South Korea.

The games will open Feb. 9. and close Feb. 25 and will air on the NBC family of networks.

There are three races left for Kenseth in his tenure with Joe Gibbs racing and possibly his Cup career.

The 45-year-old driver is still looking for his first win of the year. He has not visited victory lane since a 2016 playoff race at New Hampshire Motor Speedway.

Kenseth also will be seeking his third Cup win at Texas. He earned his first two in 2002 and 2011.

In the April race, the No. 20 Toyota started eighth and finished 16th. Kenseth hasn’t earned a top five at Texas since the fall 2013 race.

“Looking back to our first race at Texas this year, it seems like the first race after a repave is always the most difficult race because you have so many notes that all of a sudden don’t apply anymore,” crew chief Jason Ratcliff said in a press release. “You definitely learn a lot and start with a clean slate the first time you have a race weekend on fresh pavement. For us, I think that we’ll be a lot better this time around since we didn’t have the results we wanted at Texas back in April, but we learned a lot that race weekend. … Turns 1 and 2 are so much flatter now than it is in Turns 3 and 4, so before the track was somewhat symmetrical in both ends, but now, it’s not at all.”

Kenseth’s best finish on a 1.5-mile track this season is third at Atlanta. He finished fourth in the Coke 600.

Kenseth was eliminated from the playoffs after the second round. He was ruled out of the elimination race at Kansas for his team sending too many crew members over the wall to repair his car.

Since the playoffs began, his best result is third at New Hampshire in the opening round.

Comcast NBCUniversal to sponsor Matt Tifft’s Xfinity car at Daytona (VIDEO)

Leave a comment

Comcast NBCUniversal will partner with Joe Gibbs Racing to sponsor Matt Tifft’s Xfinity car this weekend at Daytona International Speedway.

Tifft will drive the NBCUniversal Salute to Service Toyota Camry. Comcast NBCUniversal will celebrate the U.S. military during this weekend’s NASCAR Salutes event at Daytona by hosting more than 50 local service members and their families.

The U.S. Secretary of Defense recently named Comcast NBCUniversal as a recipient of the 2017 Secretary of Defense Employer Support of the Guard and Reserve Freedom Award, the highest honor the Department of Defense awards to employers for support of their National Guard and Reserve employees. Comcast NBCUniversal is on track to hire more than 10,000 veterans, National Guard and Reserve members and military spouses by the end of this year.

“Comcast NBCUniversal is honored to recognize those who have served our country through our Salute to Service partnership with Matt Tifft and Joe Gibbs Racing,” says Carol Eggert, Senior Vice President of Military and Veteran Affairs, Comcast Cable, and Brigadier General (Ret.), U.S. Army. “We support our nation’s military community and value the tremendous contributions of those who serve our country.”

Fans can tune in at 7:30 p.m. ET Friday for the Coca-Cola Firecracker 250 on NBCSN. At that race, Comcast NBCUniversal will host about 50 local service members and their families from military bases in Florida and Georgia, providing a VIP experience that includes grandstand tickets and access to activities and events. The company also worked with NASCAR to replace the Xfinity windshield header on all NASCAR Xfinity Series cars with the names of military installations from all five branches.  Examples include: Patrick Air Force Base 45th Space Wing; USCG Station Port Canaveral; and the 514th Air Mobility Wing out of Trenton, NJ.

“It is a true honor to partner with Comcast and NBCUniversal for NASCAR Salutes this weekend in Daytona, and specifically to recognize the 3rd Infantry Division out of Fort Stewart, Georgia on our car,” says Tifft. “NASCAR has always done a tremendous job recognizing our military members and their families, and the commitment Comcast has to those who serve our country is incredible. I’m just thankful to have a chance to be a part of it all.”

This year, Comcast NBCUniversal ranked in the top 10 on Military Times’ “Best for Vets Employers” list, No. 4 on GI Jobs Magazine’s 2017 “Military Friendly Employer” list, and No. 1 in Military Spouse magazine’s “Top 100 Military Spouse Friendly Employers” list.  Beyond hiring, the company has also engaged with and supported the military community in a variety of ways.  In the past year alone, Comcast has streamed the Summer Olympics to active duty and retired military personnel and their families at no cost; helped members of the military community to start their own businesses through its national partnership with Bunker Labs; and through NBC News, the company has highlighted the challenges that military caregivers face as part of the Elizabeth Dole Foundation Hidden Heroes campaign.

Comcast to receive NASCAR Marketing Achievement Award

Leave a comment

During the Myers Brothers Awards Luncheon in Las Vegas today, Comcast will receive the 2016 NASCAR Marketing Achievement Award.

Comcast, through its Xfinity brand, is the entitlement sponsor of NASCAR’s second-tier division. They signed a 10-year deal with NASCAR to begin their partnerships in 2015 and have worked to make the series be known “Where Names Are Made.”

Comcast has also put emphasis into their Xfinity X1 platform, which provides fans access to all three NASCAR national series with video content, leaderboards, race statistics, point standings and much more. At the track, Xfinity rolled out the Xfinity Zone, which is an interactive space for fans to meet drivers as well as explore the Xfinity technology.

“We are honored and excited to accept this year’s NASCAR Marketing Achievement Award, as it is a direct reflection of the successful and progressive partnership we’ve had with NASCAR since entering the sport in 2015,” said Matt Lederer, executive director of sports marketing at Comcast, in a release. “All of us at Comcast are committed to continuing to find new and innovative ways to bring fans closer to the sport they love through Xfinity products and services.”

Per the release, Comcast’s integrated marketing strategy included:

  • Xfinity Series drivers captured more than 70 first-person social videos that were shared as part of Comcast’s “My Chase” program
  • Produced original television creative promoting the series throughout the season
  • Created the Xfinity Zone, an 85-footby-85-foot display area that showed off X1 technology, and hosted fans across 14 events
  • Hosted the first-ever “off-campus” NASCAR Fuel for Business Council meeting in Philadephia, welcoming nearly 50 Official Partners to facilitate business to business opportunities
  • Comcast and Pocono Raceway hosted NASCAR Xfinity Series drivers around the Road 2 Pocono, which included a City Hall proclamation and a parade lap down the streets of Philadephia

Joey Gase named inaugural Comcast Community Champion Award winner

(Getty Images)
1 Comment

During Monday’s combined Xfinity Series and Camping World Truck Series Awards banquet in Hollywood, Florida, Joey Gase took home some well-deserved hardware of his own.

Gase was named recipient of the inaugural Comcast Community Champion of the Year Award.

“Comcast created the award to honor NASCAR team members for their outstanding charitable endeavors,” according to a Comcast media release. “In addition to being named Comcast Community Champion of the Year, Gase received a $60,000 donation in his name to Iowa Donor Network, the Iowa-native’s charity of choice.”

Part of the reason Gase was chosen was his advocacy for organ donation. When he was 18, Gase’s mother Mary Jo passed away from a brain aneurysm. Gase donated several of his mother’s organs, which led to either saving or improving the lives of 66 people.

“I’m so thankful to Comcast for creating the Comcast Community Champion of the Year Award and recognizing so many great charities,” said Gase.  “To be able to promote organ donation at a higher level by winning this award really means a lot to me, the 120,000 people that are on the wait list right now, and all those people who are donors and their loved ones.”

Gase was one of three finalists for the award. The other two finalists, Martin Truex Jr. and Martha Nemechek, received $30,000 each for their respective charities. The story of each finalist can be found on the Xfinity YouTube channel.

“We created the Comcast Community Champion of the Year Award to recognize the inspiring work from NASCAR team members like Joey Gase,” said Matt Lederer, Executive Director of Sports Marketing at Comcast. “His story truly defines what it means to be a Comcast Community Champion, and we are honored to have him as the recipient of our inaugural award.”

The Xfinity Series and Camping World Truck Series banquet, including Gase’s acceptance of the award, will air this Sunday on NBCSN at 7 p.m. ET.