Prior to last year’s season-ending race at Homestead-Miami Speedway, Busch Beer promised that it would sponsor a “millennial look” car for Kevin Harvick if he did not win the race.
Well, Harvick finished third – but Busch lived up to its promise, revealing the paint scheme Harvick’s No. 4 Stewart-Haas Racing Ford Mustang will carry in next week’s NASCAR All-Star Race in a video tweet Tuesday.
Check it out:
And then check out what Harvick had to say:
Busch Beer will celebrate its 40-year presence at the Daytona 500 with a unique way for fans to win a piece of Kevin Harvick’s car.
Busch Beer has taken sheet metal and carbon fiber from Harvick’s cars and turned them into 40 collector beer cans. Fans can win one of the cans by watching the Daytona 500 broadcast on Fox and play the on-screen trivia contest. Fans will need tweet their responses using the hashtag #Car2Can #BuschContest to be entered.
“It’s an authentic piece of the car and on every can, it shows you were your piece came from,” said Harvick, the 2007 Daytona 500 winner and 2014 Cup champion. “(Busch Beer has) put a lot of time and effort into trying to be interactive with the fans.”
MORE: Kevin Harvick says key NASCAR change is one being overlooked
The promotion combines a live sporting event, the event broadcast and social media.
“It’s not sticker slapping (on a car) anymore,” Harvick told NBC Sports of reaching fans. “This is really about how do we interact with the fans, how do we make an impact on the event and bring it to the race car without just slapping a sticker on and buying an in-car camera.
“In today’s world there are a lot of boxes to check, there’s your television viewer, there’s your cordless television viewer, there’s your social media viewer, so you have to have things that somehow cross into all those areas. It’s definitely a new approach on things.”
Busch also is auctioning off the first can of the collection on Feb. 11 in benefit of Keep America Beautiful. The charity auction will be at rallyup.com/car2can. All proceeds will go directly to Keep America Beautiful and be matched dollar for dollar by Busch. Keep America Beautiful’s mission is to improve and beautify community environments across the county.
Cup cars are on track Feb. 9 at Daytona International Speedway. Daytona 500 qualifying is Feb. 10. The duel qualifying races are Feb. 14. The Daytona 500 is Feb. 17.
First, you don’t need to adjust your screen.
Second, it’s not April Fool’s Day.
The race car pictured above – covered in Millennial-inspired Internet slang and emojis – could be seen in one Cup Series race next year. And Kevin Harvick, who at 42 years old is definitely not a Millennial, could be driving it.
Busch Beer announced Thursday if Harvick does not win Sunday’s championship race at Homestead-Miami Speedway (3 p.m. ET on NBC) and therefore win the championship, Stewart-Haas Racing’s No. 4 Ford will look something like it does in the picture.
So make sure to get caught up on what all the cool Millennial kids are saying on the “lit” World Wide Web these days, because YOLO.
and on Facebook
Kevin Harvick will race like it’s 1996 with his paint scheme for the Sept. 2 Southern 500.
His No. 4 Ford will be sponsored by Busch Beer and the car’s look will be based on the beer’s can design from 20 years ago.
Harvick, who won the 2014 Southern 500, has been sponsored by Busch and Budweiser in the three throwback themed races at Darlington Raceway so far, with Budweiser on the car in 2015.
Harvick’s paint scheme joins a short list of those that have been announced so far. Those include schemes for Brad Keselowski, Kurt Busch, Matt DiBenedetto and Ryan Blaney.
Here’s each of Harvick’s throwback schemes so far.