Bass Pro Shops will sponsor Martin Truex Jr. and the No. 19 Toyota as part of a multi-year deal with Joe Gibbs Racing, the team announced Friday.
Bass Pro Shops will sponsor Truex’s ride for 24 races this season beginning with the Feb. 17 Daytona 500.
The company, which followed Truex from Furniture Row Racing, has been a supporter of Truex since 2001. Bass Pro Shops was a primary sponsor of him when he won two Xfinity Series titles in 2004-05. It also sponsored Truex for his first three years in Cup at Dale Earnhardt Inc.
Bass Pro Shops was a co-primary sponsor of Truex in 27 races in 2018 at Furniture Row Racing.
Bass Pro Shops and Cabela’s will sponsor Richard Childress Racing in multiple races in the Cup and Xfinity Series next year, the team announced Monday.
Bass Pro Shops and Cabela’s merged in September 2017.
The outdoors brands will be on Ryan Newman‘s No. 31 Chevrolet during the 60th Daytona 500 on Feb. 18 and in several other races during the season.
They will also be a primary sponsor for Austin and Ty Dillon on the No. 3 Chevrolet in the Xfinity Series for several races.
“Our relationship with Bass Pro Shops dates back to the mid-1990s and we’re thrilled to be able to continue it during the 2018 season,” team owner Richard Childress said in a press release. “Austin, Ty and Ryan are terrific ambassadors for the great outdoors. They are all passionate about our hunting, fishing and conservation heritage which has made this partnership thrive.
“Next season will be exciting as we welcome Cabela’s, the iconic outdoor brand acquired by Bass Pro Shops, to the RCR family.”
Rise’ Meguiar, president of sales for Living Essentials, parent company of 5-hour Energy, said that the company didn’t have any plans to leave the team after this season.
“There was no other thoughts other than Furniture Row,” Meguiar said. “It feels like home to us. They’ve been remarkable to work with, very supportive on and off the track. It’s also been remarkable to watch the teams and where they’ve run, running up front, winning races and now running for the championship has been pretty remarkable for us as a sponsor. We love Erik (Jones). It was great sponsoring him in his rookie year. He did us proud, as we knew he would. But what Martin has done this year has been truly amazing. We look forward to next year and this partnership.”