Ally Financial

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Ally Financial extends deal with Hendrick Motorsports through 2023

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Ally Financial has extended its contract with Hendrick Motorsports through the 2023 season to be the full-season primary sponsor of the No. 48 car, the team announced Friday.

Ally Financial is in the first year of a two-year deal to be the primary sponsor of the No. 48 car for all 38 Cup races each season.

Ally Financial, a digital financial services company, replaced Lowe’s, which had been the longtime primary sponsor of Jimmie Johnson’s car until this season.

Seven-time Cup champion Jimmie Johnson is signed though the 2020 season. The team stated that Johnson will announce his future plans at a later date. 

“Our first year with Jimmie and the team at Hendrick Motorsports has been phenomenal,” said Andrea Brimmer, Ally’s chief marketing and public relations officer, in a statement. “Jimmie’s the ultimate competitor, and Ally is proud to support him and the rest of the No. 48 team. We are thrilled to extend our contract and build on the incredible momentum we’ve established. This sponsorship goes way beyond just putting our logo on the car. It’s built on our shared values for doing right in the communities we race in, while growing our brand with passionate, new audiences. We look forward to many more exciting laps together.”

Said car owner Rick Hendrick in a statement: “Ally’s values are our values. Working with integrity, being accountable to one another, and leading in both the workplace and in our communities are all core beliefs that we share. This is a tremendous relationship on many levels, and to see it have success and grow so quickly is truly meaningful. Jimmie sets the standard and is a wonderful representative for Ally. Today is a great day for all of us.”

Said Johnson in a statement: “The energy Ally has brought to the No. 48 team, Hendrick Motorsports and the sport of NASCAR is contagious. They have embraced our fans, activated their program in unique ways and supported me at every turn, from racing my No. 48 car every week to running the Boston Marathon. It’s a true bond – not just a business transaction. We care about each other’s success. I’m proud to be associated with Ally and can’t wait to see what they do in the future.”

Jimmie Johnson throwing back to off-road racing days for Southern 500

Ally Racing Twitter
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Before he came to NASCAR and won 83 Cup races and seven championships, Jimmie Johnson made his living on the dirt, competing in off-road racing.

That period of his racing career, which took place in the mid-1990s, will be focus of Johnson’s throwback paint scheme this weekend at Darlington Raceway (6 p.m. ET Sunday on NBCSN).

Johnson’s No. 48 Chevrolet in the Bojangles’ Southern 500 will look like the 1990 Chevy Thunder Sportside he drove in the Baja 1000 Trophy Truck division in 1995.

MORE: Retro Rundown 2019: Southern 500 paint schemes

Jimmie Johnson reveals 2019 Ally Financial paint scheme

Hendrick Motorsports
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Jimmie Johnson unveiled his paint scheme for the 2019 Cup season Friday, showing off what a No. 48 Chevrolet looks like when it’s not sponsored by Lowe’s.

Johnson revealed his Ally Financial-sponsored car during a segment on ABC’s “Good Morning America.” He made the reveal with Trevin, a 10-year-old who was there as part of the Make-A-Wish program. Johnson also invited Trevin, who suffers from cystic fibrosis, to attend the Daytona 500.

Ally is signed with Johnson and Hendrick Motorsports through the 2020 season. It replaces Lowe’s, which ended its relationship with the team after sponsoring Johnson since he made his first three Cup starts in 2001.

Hendrick Motorsports reveals Jimmie Johnson’s sponsor for 2019-20

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MARTINSVILLE, Va. — Ally Financial will serve as the primary sponsor for seven-time Cup champion Jimmie Johnson’s car for all 38 races in 2019 and 2020, Hendrick Motorsports announced Sunday on NBCSN.

Ally Financial, which will be on Johnson’s car for the 36 points races and two non-points races, replaces Lowe’s, which had been Johnson’s primary sponsor since his rookie season in 2002.

“This is a proud day for our entire organization,” said Rick Hendrick, owner of Hendrick Motorsports, in a statement. “Ally has built a tremendous brand by putting the customer at the center of their decisions and doing things right. In the same way, Jimmie has always put people first and handled himself like a champion in every sense of the word. Ally’s full-season commitment makes a powerful statement about their enthusiasm for him, our program and the direction of our sport. It’s an unbelievable fit, and all of us are thrilled to launch what will be a long and successful partnership.”

Ally Financial is a leading digital financial services company. Ally’s full scope of financial services offerings includes its award-winning online bank, auto finance and insurance businesses, digital wealth management and online brokerage platform, mortgage-lending services, and Corporate Finance operation. 

“We are beyond thrilled to be in the fast lane with Jimmie Johnson, one of the most successful drivers in the history of NASCAR, and with Hendrick Motorsports, a premier organization in professional sports,” said Jeffrey Brown, CEO at Ally, in a statement. “Both share Ally’s passion for delivering results for our customers and for our communities, with a deep commitment to ‘do it right’ for the people who count on us most. We look forward to working with this extraordinary team to build a strong and successful relationship as Ally enters this exciting sport.”

Said Johnson, who is signed with Hendrick through the 2020 season, in a statement: “The opportunity to work with a partner like Ally is incredible. Their commitment to leading in both the workplace and the community is something that resonates with me in a big way. They’ve sent a strong message about how much they believe in me and in our team, and I will do my part to make sure it’s the best investment they’ve ever made. I’m ready to chase more history with Ally on board the ‘48.’”

Hendrick Motorsports states that this announcement is the organization’s 17th new partner or renewal this season. That list includes Axalta (renewal through 2022), Hertz (new partner through 2019), Hooters (renewal through 2021), Mountain Dew (renewal through 2020), NAPA Auto Parts (renewal through 2020), Nationwide (renewal through 2020), Club Car (new partner through 2020) and Valvoline (renewal through 2022).