NASCAR team owner Justin Marks announced Tuesday the creation of Trackhouse360, a new division of Trackhouse Entertainment Group.
Trackhouse Racing, which fields two cars in the NASCAR Cup Series, is the most visible part of Trackhouse Entertainment. Marks has said he wants to expand Trackhouse into other entertainment fields, and Trackhouse360 will control that element of the company.
Marks named Dean Stoyer, who has 30 years of experience in sports marketing, as Trackhouse360 brand strategy officer. Stoyer has worked for ESPN, Under Armor, Nike and the NBA’s Phoenix Suns.
MORE: NASCAR Power Rankings: The best of one-hit wonders
According to a statement released by Marks, Trackhouse360 will develop “creative and compelling original content, non-traditional merchandise and apparel” and will be involved in event promotion.
“Now that we have established a competitive racing team, it’s time to take the next step in building a business that educates, entertains and inspires millions of Americans through compelling storytelling and experiences,” Marks said in a company statement. “I can’t think of anyone better than Dean Stoyer to lead the business into the future. His diverse experience, relationships and vision will be a tremendous asset as we grow Trackhouse into something incredibly special and valuable.”
Trackhouse Racing put two drivers -- Ross Chastain and Daniel Suarez -- in the Cup Series playoffs this season. Chastain finished second, and Suarez was 10th. Both drivers scored their first Cup wins this year.