Chase Elliott embraces ‘most hyped-up part’ of year by starring in new Chevy commercial

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Fall is Chase Elliott’s favorite time of year for many reasons, not the least of which are fast cars and football.

“I’m a big sports fan so, not to be selfish, but first and foremost, the NASCAR season has always been the top of my list, and this is the most important, hyped-up part of our year,” Elliott told NBC Sports. “The energy level is the highest, and I like that. I think it’s awesome. That level of energy makes you more excited to go to the track. There’s something on the line. This week something could end for you or not. I like that.

“That’s a great thing that we have this time of year. Football is coming on TV, and I love watching both college and NFL. Baseball’s getting down to the playoffs in October, so as a sports fan, I’m not sure what else you could ask for right now. The weather is cooling off, so I feel like it’s a lot of good.”

The defending Cup Series champion found himself Thursday night at a celebrity-tinged nexus of NASCAR and the NFL.

Elliott was featured with actor Chris Pratt, platinum recording artist Breland and off-road racer Chad Hall in a national campaign for Chevrolet’s 2022 Silverado ZR2 pickup truck that launched with a commercial during the NFL season opener between the Tampa Bay Buccaneers and Dallas Cowboys.

Though the three-time Most Popular Driver has been the focus of marketing initiatives for myriad sponsors, Elliott said the Silverado ad was his most transcendent exposure opportunity since winning the 2020 title in NASCAR’s premier series.

“I’d have to say that our results last year and the championship had an impact,” the Hendrick Motorsports star said about being selected for the commercial. “Chevy is very involved with what we do and one of our biggest partners at HMS, and they’ve been great to me (as) the only manufacturer I’ve driven for since I’ve been in NASCAR. Obviously, when they want to include you in something like a launch of a new vehicle, these are the things that we as consumers see when we are watching a race or a football game or a baseball game. It is humbling to think that they wanted me to be a part of that launch. Just grateful for that.

“(It’s) absolutely, kind of crazy. Not many years ago, I would not have imagined me being a part of something like that. So just really appreciate them having the confidence and putting confidence in me.”

In another indicator of his brand appeal, the Dawsonville, Georgia, native also made a cameo on ESPN’s College Gameday in Charlotte last weekend (his Georgia Bulldogs defeated the Clemson Tigers several hours later).

But an NBC audience of more than 20 million watching Elliott tow his boat to the lake in the Chevrolet commercial was “definitely the biggest one I’ve done this year — and in some time — that really gets me outside of your average fan that follows us predominantly. I think anytime that we as race car drivers and anybody that’s involved in any other sports can depart your normal landscape and go be in front of people that watch something else. I think that is super helpful for me, but also I hope I can help bring some NASCAR fans their direction.

Chase Elliott Silverado
NASCAR champion Chase Elliott was featured with celebrities Chris Pratt and Breland in a national ad campaign that launched during Thursday night’s NFL opener (Chevrolet).

“Anytime you have an opportunity to take your platform to another level, there’s a lot of good things that you can take from that. That’s where my mind goes is if I grow my platform and grow my reach, I can make a bigger difference. We had a great initiative this past weekend with children’s health care and NAPA. I just think about things like that that could potentially gain even more traction if my platform is raised, and that bar is a little higher.”

Creating more online content through a digital and social staff he described as “very small,” Elliott, 25, already had been working on building his brand last season prior to winning the Cup championship.

This year, he launched a YouTube channel after hiring Noah Halford, who had worked on digital and social for the University of Georgia football team.

“We just tried to put some more emphasis on getting content at the racetrack,” Elliott said. “You always have photographers around, but I think more so in the last few years, you’ve seen guys really try to take that content and get more that you can use for yourself. We certainly took a step in doing some of that this year. I feel like we’ve done a much better job, and we’ve captured some really cool stuff and look forward to doing more.”

Elliott’s YouTube unveiled a 10-minute feature Wednesday entitled “Bigger Than Racing” about the Southern 500 design of the No. 9 Chevrolet by Mary Francis Webb, a 15-year-old cancer patient from Athens, Georgia (Elliott’s charitable foundation worked with Hendrick and NAPA on the project).

The channel, which started two months ago, also has showcased a lighter, less guarded side of the admittedly introverted Elliott, who tends to avoid the spotlight. The debut video was a self-deprecating look at Elliott hacking around a golf course.

“Noah said, ‘Hey, what do you think about filming this,’ and I’m like, ‘We can film it. I’m terrible, but we can film it,’ ” Elliott said with a laugh. “When you have a creative person, you want to let them use their imagination and exemplify what they see in creativity. I think that’s important.  You want to let them have some freedom. Even though it might not be me wanting to do it at first, the finished product has been really cool. It’s allowed people to see a different side of me, I guess, and kind of get into some spaces that I wouldn’t typically share. That’s what that creative content is for is try to grow that exposure some.

“(Halford) has been super helpful taking pictures at the racetrack, making a lot of these videos and just helping take that side of things to the next level. It’s been super helpful to have somebody here and local that I can work with and also get a lot of work done for sponsors.”

After crashing and finishing 31st at Darlington Raceway, Elliott will work Saturday night on reversing his playoff fortunes at Richmond Raceway (prerace begins at 6:30 p.m. ET on NBCSN).

In his past six races at the 0.75-mile track, Elliott has three top fives and three finishes outside the top 10 (including a “really bad” 12th in the April 18 race won by teammate Alex Bowman).

NASCAR Cup Series Foxwoods Resort Casino 301
Chase Elliott finished a Cup Series career-best second at Richmond Raceway in the April 21, 2018 race (James Gilbert/Getty Images).

“We’ve had some good finishes I guess, but I still feel like Richmond is a place that has just been really hit or miss,” Elliott said. “We had a good run there last fall, and then we were kind of back to just terrible I felt like in the spring, so it’s a tough place.

“Richmond is just … it’s such a boring track to drive. It’s just really hard to be different. Everybody is just doing the same thing. The track surface is super smooth. The corners are super symmetrical. Everything is just kind of blah, and that’s what makes it good racing, because it is so hard to be different. It’s been a struggle, and the margin of error of hitting it or not there is razor-thin.

“I look back in the past number of years, and I feel like the only guy who has run good consistently there has been Martin (Truex Jr.). I feel like every race, he’s always pretty good there, and the rest of us might be good one trip, and we might be just trash going a lap down the next trip. I see that from us and some other people, too. It tells me that it’s hard for everybody. We have our work cut out for us. All our eyes are on Richmond and what we can do to try to find some consistency and build off of what Alex had in the spring.”

Sport shows support for Gibbs family at NASCAR Awards

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NASHVILLE, Tenn. — The NASCAR community showed its support Thursday at the NASCAR Awards for the Gibbs family, grieving the death of Coy Gibbs on Nov. 6. 

During his interview on stage, car owner Joe Gibbs thanked the NASCAR industry for its support. (The NASCAR Awards show airs at 8 p.m. ET Saturday on Peacock).

Coy Gibbs, son of Joe Gibbs and father of Xfinity champion Ty Gibbs, died hours after seeing Ty Gibbs win the series title last month at Phoenix Raceway. Coy Gibbs, 49, was the vice chairman and chief operating officer at Joe Gibbs Racing.

Steve O’Donnell, NASCAR chief operating officer, introduced Ty Gibbs at the NASCAR Awards and noted that “everyone gathered tonight is all a part of the NASCAR family, and I know I speak for everyone that the entire NASCAR family is 100% percent behind this young man.”

Ty Gibbs received a standing ovation.

“Thank you,” he told the crowd, “that means a lot.”

Ty Gibbs spoke for less than a minute, thanking his team, sponsors, fans and the NASCAR community.

He closed his speech by saying “And thanks to my family. I love you. I hope everybody has a great offseason. Enjoy it. Thank you for all the support. Thank you for all the claps. I really appreciate it.”

Ty Gibbs spoke to the media earlier Thursday. Asked how he was doing, he said: “I’ve been doing good. Thank you for asking and definitely appreciate you guys. We’ve been doing good, doing a lot of stuff this week. … It’s been fun to experience this stuff.”

Asked about Joe Gibbs addressing the organization after Coy’s death, Ty Gibbs politely said: “For right now, I’m not going to touch on any of that subject at all. I’m just going to stick with all the racing questions and go from there.”

Cup champion Joey Logano said he spent time with 20-year-old Ty Gibbs on Wednesday at the champion’s dinner.

Logano said he told Ty Gibbs that “we’re here for you. You need something reach out.”

Brennan Poole joins Bayley Currey at JD Motorsports for 2023

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Brennan Poole will join Bayley Currey at JD Motorsports for the 2023 NASCAR Xfinity season, the team announced Friday.

Poole will drive the No. 6 car for the full season. Currey returns to the team’s No. 4 car for the season. Currey scored five top-15 finishes last season for the organization.

JD Motorsports is planning to run the No. 0 car next season. No driver or sponsor has been announced for that ride.

“We’re full throttle here and getting ready to go,” Davis said in a statement from the team. “Bayley and Brennan are signed on and looking forward to chasing races and points next year. We’re actively moving along looking for sponsor commitments and for drivers and sponsors for the No. 0 car.”

“We’ve always taken the approach here that we want to go after the series with multiple cars, and that’s how we’re looking toward 2023. The new schedule is very interesting and provides new challenges to our drivers and team members.”

The 2023 Xfinity season begins Feb. 18 at Daytona International Speedway.

Friday 5: Will Kyle Busch become NASCAR’s Tom Brady, Peyton Manning?

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NASHVILLE, Tenn. — The weight of an unfulfilled season, deciding where he’d race in 2023 and the impact on his Truck Series team are off Kyle Busch.

It’s back to racing for the two-time Cup champion, who seeks to reignite his career at Richard Childress Racing this season.

Busch performed his final duty representing Joe Gibbs Racing at Thursday’s NASCAR Awards (show airs at 8 p.m. ET Saturday on Peacock) and it’s now all about helping RCR win its first Cup championship since 1994.

MORE: NASCAR Awards red carpet scene

Busch will be with Richard Childress Racing this weekend at Circuit of the Americas for World Racing League endurance events. Busch said the team has turned an old Cup car into an endurance car for the event. Last year, RCR won an eight-hour endurance race there with Austin Dillon, Tyler Reddick and Kaz Grala.

Busch seeks better fortunes at RCR than what he’s had recently at Joe Gibbs Racing.

He has one Cup win in his last 53 starts — 14 drivers have won more races than Busch in that span, dating back to the July 2021 race at Road America.

His 17 top-10 finishes this past season were his fewest since scoring 16 top 10s in 2015. 

He was running at the finish in 29 of 36 points races — the first time he’s been running at the finish in fewer than 30 races since 2015. Two blown engines in the opening round of the playoffs led to failing to advance to the second round for the first time in his career. 

“It’s obviously been a challenging, not just this year, but the last little while,” Busch said Thursday at the Music City Center. “So, it’s kind of maybe a blessing in disguise, honestly, where it might just be time for a fresh start, time for something new, time for something different.”

He looks to future NFL Hall of Fame quarterbacks Tom Brady and Peyton Manning for inspiration.

Brady won six Super Bowls with the New England Patriots before  joining Tampa Bay and winning a Super Bowl in his first season with the Buccaneers.

Manning won a Super Bowl with the Indianapolis Colts before joining the Denver Broncos and winning a Super Bowl there in his final season in the NFL.

“I’m kind of looking at it as a Tom Brady, Peyton Manning aspect where they left great teams, great originations where they won championships and they were able to win a championship somewhere else,” Busch said. “I’d like to think I still have that opportunity to be able to do that at RCR.

“I look at the opportunity with the new Next Gen race car as an easier move to make now with that vs. years past with previous generation cars.”

He says that because with the previous generation of cars, there was a greater separation between teams because NASCAR did not regulate as much of the car. With the the Next Gen car, teams have the same parts. Two-time Cup champion Joey Logano that his team still has much to learn about the car and maximizing setups. 

Even with his struggles at the end of his tenure at Joe Gibbs Racing, Busch says he doesn’t go to RCR with a chip on his shoulder. 

“I don’t think I have anything to prove or I need to have a chip on my shoulder,” Busch said. “I just want to go out there and run well again. … I felt like we had a lot of strong runs this year. There were like six races I can count that we could’ve, would’ve, should’ve won and we didn’t whip is very frustrating. 

“We were so good at giving them away that I need to get back to I’m so good at stealing them and earning them.”

2. Special delivery 

Among the perks with winning a Cup title is getting the Champion’s Journal. Jimmie Johnson started the tradition after his 2010 championship. The existence of the journal remained a secret until 2017 when Johnson posted a picture on social media of him handing the journal to Martin Truex Jr.

The journal passes from champion to champion with the current champion holding on to it for a year and adding an entry for the next champion before handing it to them. Logano will receive the journal from Kyle Larson. 

“I can’t wait to read it again,” Logano said before Thursday’s NASCAR Awards. “I’m telling you, it’s probably one of the coolest things. Jimmie deserves all of the credit for coming up with the idea. 

“I wish it started sooner. It’s so interesting. Some drivers are very detailed what they write to the next champion and some are kind of quick and simple. It’s very interesting to read it. It’s cool. It’s a real secret. It’s kind of like an unwritten rule, you can’t take pictures of it and post it. It’s a thing that only the championship drivers know and have read and seen.

“Every time I get it, I’m so nervous. I’m like don’t spill anything on this thing, don’t lose it. It would suck to be the guy that loses that. That would be bad. I’m putting it right in the safe.”

Logano won his first Cup title in 2018. He then gave the journal to Kyle Busch, the 2019 series champion.

“It’s something you put a lot of thought into, at least I did,” Logano said of what he penned. “I wrote a letter to Kyle. You put a lot of thought into it. It’s something that will be there as long as our sport is around. I hope so at least. It’s a really great tradition.”

3. Fun factor 

The day of last year’s NASCAR Awards, William Byron said he wanted compete in more races outside NASCAR in 2022. 

Byron, who seeks to make Sunday’s prestigious Snowball Derby Super Late Model race, has fulfilled his goal, winning, gaining confidence but also having fun.

“What I got out of it was immediate fun, sort of relief,” Byron said of racing various Super Late Model races this year. “It was not racing the Cup car. It was different. It was not as stressful working with the team and things like that because there’s not as much on the line. There’s still prize money and things, and honestly you’re there to have fun. I enjoyed that.

“As I got going in it, I realized how productive it really was for me to do it, how much I was learning. As I did it more often throughout the season, I learned little nuances that were helping me get back in the Cup car with a better skill set.”

That element of fun stood out to Byron. Cup racing is full of pressure with the multi-million dollar sponsors, expectations to win and all the people at the shop relying on the car’s performance. That’s significant pressure, on top of what any driver puts on themself.

“There’s a lot of guys that you are trying to provide for and do a good job for,” Byron said of Cup racing. “There is a weight to that. You want to perform for those guys that work non-stop at the shop. There’s just a much broader net that you are casting as a driver. Whenever you go to the short track level, it’s you and six to 10 guys working on the car. … There’s natural pressure with what we’re trying to do at the Cup level because it is the No. 1 motorsports in the U.S.”

4. Looking for a ride

Ross Chastain says he’s been “trying for years” to get a ride in the Rolex 24 at Daytona International Speedway without success but that hasn’t deterred him.

“I’ve met with the president of IMSA,” said Chastain, who finished second to Joey Logano for the Cup title this season. “I’ve met with team owners. I’ve talked to drivers. I just can’t find my way in yet. I haven’t found the right person yet to either tell me how to do it or give me the opportunity. I could show up with sponsorship and get a ride, but how do I get in as a race car driver? I haven’t found that spot yet.”

Chastain said he’s reached out to some this offseason with no luck. 

He said the prestige of the season-opening IMSA event (Jan. 28-29, 2023) draws him but he also wants to gain more experience racing on a road course — even with his win at Circuit of the Americas this past season. And Chastain is not picky on the type of ride he’d like to have for that race.

“I’m not even looking to be in the top class. I want to find a mid-pack Xfinity team of the Rolex and go run there and experience it and then just to be around those road racers that do it year around. I know I could learn something. … I just want to race.”

5. Indy 500-Coke 600 double

It has been eight years since Kurt Busch competed in the Indianapolis 500 and Coca-Cola 600 on the same day, the last time the feat has been accomplished. 

Kyle Busch and Kyle Larson are among those who have expressed interest in running both races in the same day but don’t appear to be in a position to do so in 2023 because of the limited IndyCar rides available. 

Roger Penske, owner of the IndyCar Series and Indianapolis Motor Speedway, said he could see Jimmie Johnson attempting it this year, and others as soon as next year. 

“It’s about having the car and the manufactures, whether it’s Chevy and or Honda,” Penske said, referring to the IndyCar manufacturers. “All would be interested to see somebody run the double. Maybe Jimmie is going to do it, which would be great. 

“He has the experience. He did very well on the ovals. … It’s my understanding that he’s going to run potentially the 600 as one of his races (with Petty GMS). We’ll see.”

NASCAR Awards: Scene on the red carpet

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NASHVILLE, Tenn. — The NASCAR community gathered at the Music City Center to commemorate the 2022 season and celebrate Joey Logano‘s second Cup title.

The event can be seen at 8 p.m. ET Saturday on Peacock.

Here is a look at the scene on the red carpet before Thursday night’s NASCAR Awards:

Joey Logano and Brittany Logano (Photo: Dustin Long)

 

Ryan Blaney and Gianna Tulio (Photo: Dustin Long)

 

Kyle and Samantha Busch (Photo: Dustin Long)

 

Chase Elliott (Photo: Dustin Long)

 

Alex Bowman and Crystal Marsh (Photo: Dustin Long)

 

Tyler Reddick and Alexa De Leon (Photo: Dustin Long)

 

Denny Hamlin and Jordan Fish (Photo: Dustin Long)

 

Daniel Suarez and Julia Piquet (Photo: Dustin Long)

 

Chase Briscoe and Marissa Briscoe (Photo: Dustin Long)

 

Christopher Bell and Morgan Bell (Photo: Dustin Long)

 

Austin Dillon and Whitney Dillon (Photo: Dustin Long)

 

Kyle Larson (Photo: Dustin Long)

 

William Byron and Erin Blaney (Photo: Dustin Long)

 

Kevin Harvick (Photo: Dustin Long)

 

Ross Chastain and Erika Turner (Photo: Dustin Long)

 

Austin Cindric (Photo: Dustin Long)

 

Kurt Busch (Photo: Dustin Long)

 

Harrison Burton and Jenna Petty(Photo: Dustin Long)
Mario Andretti (Photo: Dustin Long)