NASCAR announced Friday morning that Xfinity will serve as presenting partner for this year’s NASCAR Cup Series playoff elimination races.
The new agreement covers elimination races at Bristol Motor Speedway (Sept. 18 – Round of 16), the Charlotte Motor Speedway Roval (Oct. 10 – Round of 12), and Martinsville Speedway (Oct. 31 – Round of 8).
Xfinity first entered the sport in 2015 as the new title sponsor for NASCAR’s No. 2 national series, which was renamed the NASCAR Xfinity Series.
In 2019, Xfinity joined Busch Beer, GEICO and Coca-Cola as the Cup Series’ inaugural “premier partners” from the 2020 season onwards.
Disclosure: Xfinity is a subsidiary of Comcast, which also controls NBCUniversal and the NBC Sports Group.
NASCAR’s full release can be seen below:
DAYTONA BEACH, Fla. (August 27, 2021) – NASCAR announced today that Xfinity, a NASCAR Premier Partner and title sponsor of NASCAR Xfinity Series, will be the exclusive partner of NASCAR Cup Series Playoff Elimination Races. The NASCAR Playoffs signal the most competitive time of the season and Xfinity will help amplify the drama and unpredictability of the NASCAR Playoffs as drivers look to avoid elimination and safely secure their spot in the next round.
“There is no better time in the NASCAR season to highlight the importance of providing a fast, safe and secure Internet to customers during their most important moments,” said Matt Lederer, Vice President, Brand Partnerships and Amplification at Comcast. “When everything is on the line, the best drivers in NASCAR know it requires peak performance to advance to the next round and we look forward to celebrating those moments of excellence with NASCAR fans.”
The NASCAR Cup Series Playoff Elimination Race schedule will begin under the lights at Bristol Motor Speedway, navigate The Roval at Charlotte Motor Speedway, and culminate with the Xfinity 500 at Martinsville Speedway. The platform will feature additional branding to signify the Elimination race at all three tracks and will feature additional interactive elements across the race broadcast. NASCAR’s social and digital platforms will give fans even greater access to the excitement and drama of the NASCAR Playoffs.
“Xfinity continues to find creative ways to elevate their brand during key moments of the season and our elimination races are among the highest anticipated events on the schedule,” said Jeff Wohlschlaeger, Chief Sales Officer, NASCAR. “Xfinity is the gold standard in delivering integrated activation and we are excited to introduce a customized platform that ties Xfinity’s reliable performance to the reliable performances that the best drivers in the world will need competing at their highest level in the most critical of moments.”
Xfinity entered the sport as the title sponsor of the NASCAR Xfinity Series in 2015 and was announced as part of the inaugural grouping of NASCAR Premier partners in 2019. Xfinity has engaged and rewarded fans and industry members with unique platforms such as the Comcast Community Champion of the Year, and multiple team and track sponsorships. To learn more about Xfinity’s NASCAR partnership, visit Xfinity.com/NASCAR.