Daytona 500 win puts Michael McDowell in his first national TV ad with


Whether winning the biggest race of the season with a last-lap pass or surviving a spectacular crash, the spotlight has found Michael McDowell in his lengthy NASCAR career.

But the Front Row Motorsports driver rarely has hunted for the spotlight and the accompanying opportunities to embrace fame.

“I’m not out hustling trying to get on TV shows and movies,” McDowell told NBC Sports in a recent interview. “But I also understand the business of it. And we have an incredible opportunity right now to gain traction and build momentum with our partners and add that value that will last a long time. I’m not trying to get too famous too quickly, but I’m also trying to do what I can to add that value for myself and our team.”

That soon will become evident in a fresh way for McDowell and one of his sponsors, The aftermarket auto parts retailer announced Monday that McDowell will be the centerpiece of a new advertising campaign, including its first national TV commercial with the No. 34 Ford driver who opened the season with the first Cup victory in his 358th start.

Though McDowell was in the national headlines as a 2008 rookie (because of a terrifying qualifying wreck at Texas Motor Speedway), this will be his first national TV commercial. Since his Daytona 500 victory two months ago, he has grown accustomed to the attention and being recognized “everywhere now” while traveling the circuit.

Michael McDowell Daytona commercial
Michael McDowell smiles during a commercial shoot for that was shot in Huntersville, North Carolina, last month.

“It’s so crazy,” McDowell, 36, said. “It’s not like I’m new to the sport. I’ve been around a long time. It’s almost like your rookie season again where of all these people are learning who you are for the first time.”

To launch the ad campaign (which will feature a humorous commercial for TV and the story of McDowell’s inspirational career arc for its digital and social platforms), has added the May 2 race at Kansas Speedway as a primary sponsor of McDowell’s Fusion.

After joining the team last year at Darlington Raceway in NASCAR’s first two races back during the pandemic, and Front Row had been negotiating on a sponsorship extension for a few months. The company finalized an expanded 2021 sponsorship with the team on the day after McDowell’s Feb. 14 victory in the season opener.

Michael McDowell Daytona commercial“When he won the Daytona 500, it was, ‘He’s in our next commercial,’ ” Houman Akhavan, the chief marketing officer of, told NBC Sports. “It was so evident and crystal clear to me to take it to the next level. He was already a brand ambassador for us in a lot of content we created.

“But what better way to cement the relationship and give a thank you back to the team. For him to win the most coveted trophy, I couldn’t have thought of a more deserving person.”

The sponsorship renewal also includes the Aug. 28 regular-season finale at Daytona International Speedway and the Sept. 26 first-round playoff race at Las Vegas Motor Speedway – in which McDowell is all but guaranteed of being among the 16 drivers running for the championship.

Ranked 13th in points after a third-place finish Sunday at Talladega Superspeedway, McDowell has two top fives and four top 10s through 10 races – both tying career bests for a full year.

The 2021 season already has been a “dream come true” for the Phoenix, Arizona, native, who is in his 14th season of racing in NACAR’s premier series but said “I’ve always felt this is year to year because you don’t have this big brand.

“You don’t have this national presence, and you’re not winning races or winning championships,” he said. “So you know that it’s very easy for you to be replaced. So I think now there’s just this sense of growing and getting these partnerships in place so we can continue this success, rather than the survival mode that I feel like I’ve been in for so many years.

“I feel a part of Front Row. I feel we’re building something we’re growing as a team. Not just because of the win but the top 10s and top 15s. We are running so much better now than we have over the last few years.”

It wasn’t results that initially attracted to McDowell. The Internet search-focused company has worked on building its brand awareness since going through “an aggressive consolidation” of several websites two years ago, Akhavan said.

It was attracted to NASCAR because the consecutive races at Darlington Raceway offered millions of viewers as the first large-scale sporting events on network TV since the novel coronavirus (COVID-19) put much of the world on pause a year ago.

“The NASCAR fan base loves cars, and our mission for is to get drivers back on the road,” Akhavan said. “There are great parallels between the fan base and what we offer. We wanted to get into NASCAR, and the excitement and allure of our branding on a car at 200 mph is what attracted us. That was a relationship built in the middle of a pandemic.”

Though it did four races as a primary sponsor last year, Akhavan and other executives still have yet to meet McDowell in person because COVID-19 protocols have limited garage access. Based in Southern California, Akhavan is hoping he and other company reps will be able to attend the Las Vegas race this fall.

But they already have a strong connection to McDowell, who joined a “town hall” with a few hundred employees on Zoom after the 2020 season to tell his story.

NASCAR Cup Series 63rd Annual Daytona 500
Michael McDowell celebrates after winning the 63rd annual Daytona 500 (Chris Graythen/Getty Images).

“We couldn’t think of anyone better than Michael McDowell in all of NASCAR,” Akhavan said. “The family values he represents. Very personable, approachable. Great sense of humor.

“It’s an inspirational story, Michael McDowell’s career, the crash at Texas. Most people would throw in the hat, but for him to come back and never give up. It parallels to our brand. We have this grit and never quit attitude. That’s driven us to build back the business and be part of this turnaround story. I see parallels in Michael’s story to not give up and improve consistently and always focus on dreams.” also managed to turn a negative into a positive when McDowell tangled with Bubba Wallace in last year’s All-Star Race warmup at Bristol Motor Speedway. After Wallace dropped his bumper at McDowell’s hauler, the team auctioned it off. submitted the winning bid of more than $20,000 and matched it with a donation the Victory Junction Gang Camp.

Akhavan said the company also was pleased by some socially conscious moves by NASCAR last year (such as banning the Confederate flag).

“We’re very supportive of the changes NASCAR has been taking,” he said. “We’re super excited to see the likes of Michael Jordan and Pit Bull (as part team owners). It just gives more validation to the sport. It also played a role to see Michael Jordan, one of the greatest athletes in all of history, really give his seal of approval for NASCAR. It’s incredible NASCAR was under a magnifying glass and had to step up, and they did a lot to make that happen. We believe in inclusion, and they’ve really driven that forward.”

McDowell’s Daytona 500 victory has been a driving force for Front Row Motorsports. During a recent episode of the NASCAR on NBC Podcast, general manager Jerry Freeze said the two-car team owned by Bob Jenkins is the most financially secure in its decade-plus history.

Its third victory (after David Ragan in 2013 at Talladega and Chris Buescher in 2016 at Pocono Raceway) is the most important and not just because of prestige. Freeze said Daytona will guarantee millions in charter payouts over the next three years.

The team also has begun ordering new cars for the second half of the season (despite the arrival of the NextGen in 2022), hoping to take advantage of McDowell’s playoff run.

Perhaps even more impressive than his Daytona 500 victory was McDowell’s sixth at Homestead-Miami Speedway – the first top 10 on a 1.5-mile speedway in Front Row’s history.

“Obviously, the result wasn’t as big, but the confidence was, absolutely,” McDowell said about Homestead. “That was what made me feel and our team feel our equipment and our program is here. We can do this. We know the ingredients are there, we just have to hit it everywhere. And that’s hard to do.

NASCAR Cup Series Pennzoil 400 presented by Jiffy Lube
Michael McDowell has four top 10s and two top fives in 10 races this season, tying his career bests (Chris Graythen/Getty Images).

“Our sport is so competitive. But it gave us the confidence we have what we need to be competitive. I don’t feel like we’re a fluke, but I also feel like we’re going to have to work really hard to keep this level of competitiveness and momentum up.”

Akhavan said the team’s improvement has been a pleasant surprise for, which “didn’t have a blank check” to enter NASCAR as a public company trying to maximize profits. “We couldn’t base it on number of wins,” he said of aligning with Front Row. “They’re a midlevel team and don’t have unlimited budgets, but we could see it was a passionate team that was reinvesting. One of our key value propositions is to do more with less. There’s no better example than Front Row.

“It was a little bit of a leap of faith that definitely worked out.”

McDowell is hoping the team will continue to attract sponsors willing to take the same chances and said the opportunities have multiplied since Daytona – both for him and Front Row.

“Those conversations definitely change when you’re talking about winning the Daytona 500 and the exposure that came with it and will continue to come with it throughout the year,” he said. “It definitely is a game-changer winning the Daytona 500 and the magnitude of what it does for our partners and team.

“It’s really blown my mind how big it really is.”

Michael McDowell Daytona commercial
Michael McDowell on set during a commercial shoot for

Saturday Portland Xfinity race: Start time, TV info, weather


There have been different winners in each of the last nine Xfinity Series races this season. Will the streak continue Saturday at Portland International Raceway?

Those nine different winners have been: Sammy Smith (Phoenix), Austin Hill (Atlanta), AJ Allmendinger (Circuit of the Americas), Chandler Smith (Richmond), John Hunter Nemechek (Martinsville), Jeb Burton (Talladega), Ryan Truex (Dover), Kyle Larson (Darlington) and Justin Allgaier (Charlotte).

Details for Saturday’s Xfinity race at Portland International Raceway

(All times Eastern)

START: The command to start engines will be given at 4:38 p.m. … The green flag is scheduled to wave at 4:46 p.m.

PRERACE: Xfinity garage opens at 10 a.m. … Practice begins at 11:30 a.m. … Qualifying begins at 12 p.m. … Driver introductions begin at 4:15 p.m. … The invocation will be given by Donnie Floyd of Motor Racing Outreach at 4:30 p.m. … The national anthem will be performed at 4:31 p.m.

DISTANCE: The race is 75 laps (147.75 miles) on the 1.97-mile road course.

STAGES: Stage 1 ends at Lap 25. Stage 2 ends at Lap 50.

STARTING LINEUP: Qualifying begins at 12 p.m. Saturday

TV/RADIO: FS1 will broadcast the race at 4:30 p.m. ... Coverage begins at 4 p.m. … Motor Racing Network coverage begins at 4 p.m. and can be heard on … SiriusXN NASCAR Radio will carry the MRN broadcast.

FORECAST: Weather Underground — Sunny with a high of 73 degrees and a zero percent chance of rain at the start of the race.

LAST TIME: AJ Allmendinger won last year’s inaugural Xfinity race at Portland by 2.8 seconds. Myatt Snider finished second. Austin Hill placed third.

NASCAR Friday schedule at WWT Raceway, Portland


Craftsman Truck Series teams will be on track Friday at World Wide Technology Raceway to prepare for Saturday’s race. Cup teams will go through inspection before getting on track Saturday.

Xfinity Series teams will go through inspection Friday in preparation for their race Saturday at Portland International Raceway.

Here is Friday’s schedule:

World Wide Technology Raceway at Gateway (Cup and Trucks)


Friday: Partly cloudy with a high in the low 90s.

Friday, June 2

(All times Eastern)

Garage open

  • 1 – 8 p.m. Craftsman Truck Series
  • 4 – 9 p.m. Cup Series

Track activity

  • 6 – 6:30 p.m. — Truck practice (FS1)
  • 6:30 – 7:30 p.m. — Truck qualifying (FS1)

Portland International Raceway (Xfinity Series)

Weekend weather

Friday: Mostly sunny with a high of 77 degrees.

Friday, June 2

(All times Eastern)

Garage open

  • 6-11 p.m. Xfinity Series (no track activity on Friday)

Friday 5: NASCAR’s $1 million question is can the culture change?


NASCAR Cup teams have paid nearly $1 million in fines this season, more than triple what they paid last season for inspection-related infractions.

The money — $975,000 after just 14 of 36 points races — goes to the NASCAR Foundation. While the fines help a good cause, it is a troubling number, a point that a senior NASCAR official made clear this week.

Stewart-Haas Racing was the latest Cup team to be penalized. NASCAR issued a $250,000 fine, among other penalties, for a counterfeit part found on Chase Briscoe’s car following Monday’s Coca-Cola 600. The team cited a “quality control lapse” for a part that “never should’ve been on a car going to the racetrack.”

Elton Sawyer, NASCAR senior vice president of competition, said this week that if violations continue, the sanctioning body will respond. NASCAR discovered the infraction with Briscoe’s car at the R&D Center. Series officials also discovered a violation with Austin Dillon’s car at the R&D Center after the Martinsville race in April.

“If we need to bring more cars (to the R&D Center), we’ll do that,” he said. “Our part of this as the sanctioning body is to keep a level playing field for all the competitors, and that’s what they expect us to do and that’s what we’ll continue to do. … Whatever we need to do, we will do that.”

Sawyer also noted that the “culture” of race teams needs to change with the Next Gen car.

“From a business model and to be equitable and sustainable going forward, this was the car that we needed,” Sawyer said. “To go with that, we needed a deterrent model that would support that.

“We’ve been very clear. We’ve been very consistent with this … and we will continue to do that. The culture that was in our garage and in the race team shops on the Gen-6 car was more of a manufacturing facility. The Next Gen car, that’s not the business model.

“The race teams, they’re doing a better job. We still have a lot of work to do, but they have to change that culture within the walls of the race shop.”

While NASCAR has made it clear that single-source vendor parts are not to be modified, teams will look for ways to find an advantage. With the competition tight — there have been 22 different winners in the first 50 races of the Next Gen car era — any advantage could be significant.

Twelve races remain, including Sunday’s race at World Wide Technology Raceway, before the playoffs begin. The pressure is building on teams.

“Some race teams, at this stage in the game, their performance is not where they would like for it to be and they’re going to be working hard,” Sawyer said. “If they feel like they need to step out of bounds and do things and just take the risk, then they may do that. That’s not uncommon. We’ve seen that over the years.

“The one thing that we have to keep in mind is we’ve raced the Next Gen car for a full season. We’re in year two, just say 18 months into it. So last year, they were just getting the parts and pieces, getting ready, getting cars prepared and getting to the racetrack.

“Now they’ve had them for a year. They’ve had them for an offseason. It’s given their engineers and the people back in the shop a lot more time to think, ‘Maybe we could do this, maybe we could do that.’

“By bringing these cars back (to the R&D Center) and taking them down to basically the nuts and bolts and a thorough inspection — and we will continue to do that — I believe we will get our message across. We’ll have to continue to do this for some period in time, but I have great faith that we will get there.”

A similar message was delivered by Sawyer to drivers this week when NASCAR suspended Chase Elliott one race for wrecking Denny Hamlin in retaliation for being forced into the wall.

Sawyer told SiriusXM NASCAR Radio that “in the heat of the battle things happen, but (drivers) have to learn to react in a different way.”

Sawyer also noted that the message on how to race wasn’t just for those in Cup.

“We have to get that across not only to our veterans, guys that are superstars like Denny, like Bubba (Wallace) and like Chase and all our of national series Cup drivers, but also our young drivers that are coming up through the ranks that are racing in the Northeast in modifieds and in short tracks across the country,” he said. “That’s just not an acceptable behavior in how you would race your other competitors.

“There are a lot of things you can do to show your displeasure. That’s just not going to be one of them that we’re going to tolerate.”

2. Special ride 

Corey LaJoie gets to drive a Hendrick Motorsports car this weekend due to Chase Elliott’s one-race suspension.

“It’s a far cry difference from when I started my Cup career six years ago,” LaJoie said on his “Stacking Pennies” podcast this week. “There was a Twitter page “Did Corey crash?” … Going from that guy just trying to swim and stay above water and trying to learn the ropes to filling in for a champion like Chase Elliott for Hendrick Motorsports, it feels surreal.”

It was a little more than three years ago that LaJoie gave car owner Rick Hendrick a handwritten note to be considered to replace Jimmie Johnson in the No. 48 car after the 2020 season.

“This was the first time I’ve gotten a letter from the heart,” Hendrick told NBC Sports in February 2020 of LaJoie’s letter. “I’ve gotten letters and phones calls, usually from agents. It was really a heartfelt letter and it was really personal.

“I was impressed with him before and am more impressed after.”

LaJoie admitted on his podcast this week that he wouldn’t have been ready to drive the No. 48 car then.

“I wouldn’t have been ready, whether it be in my maturation, my game, my knowledge of the race cars,” he said. “The person that I was wasn’t ready for the opportunity like that.”

Now he gets the chance. He enters this weekend 19th in the season standings, 38 points behind Alex Bowman for what would be the final playoff spot at this time.

“It’s an opportunity to hopefully show myself, as well as other people, what I’ve been thinking (of) my potential as a race car driver,” LaJoie said on his podcast. “But I also think you have to just settle in and be appreciative of the opportunity.”

3. Special phone call

With Corey LaJoie moving into Chase Elliott’s car for Sunday’s Cup race, LaJoie’s car needed a driver. Craftsman Truck Series driver Carson Hocevar will make his Cup debut in LaJoie’s No. 7 car for Spire Motorsports.

Once details were finalized this week, the 20-year-old Hocevar called his dad.

“I don’t know if he really believed it,” Hocevar said.

He told his dad: “Hey, this is actually happening.”

His father owns a coin and jewelry shop and is looking to close the store Sunday and have someone watch his two puppies so he can attend the race.

For Hocevar, it’s quite a turnaround for a driver who has been at the center of controversy at times.

Ryan Preece was critical of Hocevar’s racing late in the Charlotte Truck event in May 2022. Preece said to FS1: “All you kids watching right now wanting to get to this level, don’t do that. Race with respect. Don’t wreck the guy on the outside of you trying to win your first race. It doesn’t get you anywhere.”

NASCAR penalized Hocevar two laps for hooking Taylor Gray in the right rear during the Truck race at Martinsville in April.

Hocevar acknowledged he has had to change how he drives.

“Last year was really, really tough for me and that’s no excuse,” Hocevar said this week. “I just was mentally wrong on a lot of things, had the wrong mindset. I wanted to win so badly that I thought I could outwork stuff and it kind of turned some people away. … I wasn’t enjoying the time there. I was letting the results dictate that.

“I was taking results too personal. If we were going to be running seventh, I took it as I was a seventh-place driver and I wasn’t good enough. So I started making desperate moves. I did desperate things at times, even last year, that I’ve been able to calm down and look myself in the mirror and had a lot of heart-to-heart conversations.”

He called the Martinsville race “a turning point” for him and knew he needed to change how he drove. He enters this weekend’s Truck race with three consecutive top-five finishes.

4. Moving forward

In a way, Zane Smith can relate to what Carson Hocevar will experience this weekend. Smith, competing in the Truck Series, made his Cup debut last year at World Wide Technology Raceway. Smith filled in for RFK Racing’s Chris Buescher, who missed the race because of COVID-19 symptoms. Smith finished 17th.

“That one that I got for RFK Racing was a huge opportunity,” Smith said of helping him get some Cup rides this season. “I was super thankful for that. I think that run we had got my stock up and then, honestly, getting the Truck championship helped that rise as well.

“I think just time in the Cup car is so important, and I think once that new Cup car came out, people realized that you don’t have to do the route of Truck, Xfinity, Cup. The Cup car is so far apart from anything, though it does kind of race like a truck, so I don’t think you need to go that round of Truck, Xfinity, Cup. I think a lot of people would agree with me on that.

“I’m happy for these Cup starts that I’m getting. I’m happy for that one that I got last year at a place like Gateway. I think every time that you’re in one you learn a lot.”

Smith has made five Cup starts this season, finishing a career-best 10th in last week’s Coca-Cola 600 for Front Row Motorsports. The former Truck champion has two Truck series wins this year and is third in the season standings.

5. Notable numbers

A look at some of notable numbers heading into this weekend’s Cup race at World Wide Technology Raceway in Madison, Illinois:

5 — Most points wins in the Next Gen car (William Byron, Kyle Larson, Joey Logano, Chase Elliott)

7 — Different winners in the last seven points races: Christopher Bell (Bristol Dirt), Kyle Larson (Martinsville), Kyle Busch (Talladega), Martin Truex Jr. (Dover), Denny Hamlin (Kansas), William Byron (Darlington), Ryan Blaney (Coca-Cola 600).

17 — Points between first (Ross Chastain) and sixth (Christopher Bell) in the Cup standings

88 — Degrees at Kansas, the hottest temperature for a Cup race this season (the forecast for Sunday’s race calls for a high in the low 90s)

100 — Consecutive start for Austin Dillon this weekend

500 — Cup start for Brad Keselowski this weekend

687 — Laps led by William Byron, most by any Cup driver this season

805 — Cup start for Kevin Harvick this weekend, tying him with Jeff Gordon for ninth on the all-time list.

Dr. Diandra: How level is the playing field after 50 Next Gen races?


Last weekend’s Coca-Cola 600 marks 50 Next Gen races. The 2022 season produced 19 different winners, including a few first-career wins. Let’s see what the data say about how level the playing field is now.

I’m comparing the first 50 Next Gen races (the 2022 season plus the first 14 races of 2023) to the 2020 season and the first 14 races of 2021. I selected those two sets of races to produce roughly the same types of tracks. I focus on top-10 finishes as a metric for performance. Below, I show the top-10 finishes for the 13 drivers who ran for the same team over the periods in question.

A table comparing top-10 rates for drivers in the Gen-6 and Next Gen cars, limited to drivers who ran for the same team the entire time.

Because some drivers missed races, I compare top-10 rates: the number of top-10 finishes divided by the number of races run. The graph below shows changes in top-10 rates for the drivers who fared the worst with the Next Gen car.

A graph showing drivers who have done better in the next-gen car than the Gen-6 car.

Six drivers had double-digit losses in their top-10 rates. Kevin Harvick had the largest drop, with 74% top-10 finishes in the Gen-6 sample but only 46% top-10 finishes in the first 50 Next Gen races.

Kyle Larson didn’t qualify for the graph because he ran only four races in 2020. I thought it notable, however, that despite moving from the now-defunct Chip Ganassi NASCAR team to Hendrick Motorsports, Larson’s top-10 rate fell from 66.7% to 48.0%.

The next graph shows the corresponding data for drivers who improved their finishes in the Next Gen car. This graph again includes only drivers who stayed with the same team.

A graph showing the drivers who have fewer top-10 finishes in the Next Gen car than the Gen-6 car

Alex Bowman had a marginal gain, but he missed six races this year. Therefore, his percent change value is less robust than other drivers’ numbers.

Expanding the field

I added drivers who changed teams to the dataset and highlighted them in gray.

A table comparing top-10 rates for drivers in the Gen-6 and Next Gen cars

A couple notes on the new additions:

  • Brad Keselowski had the largest loss in top-10 rate of any driver, but that may be more attributable to his move from Team Penske to RFK Motorsports rather than to the Next Gen car.
  • Christopher Bell moved from Leavine Family Racing to Joe Gibbs Racing in 2021. His improvement is likely overestimated due to equipment quality differences.
  • Erik Jones stayed even, but that’s after moving from JGR (13 top-10 finishes in 2020) to Richard Petty Motorsports (six top 10s in 2021.) I view that change as a net positive.

At the end of last season, I presented the tentative hypothesis that older drivers had a harder time adapting to the Next Gen car. Less practice time mitigated their experience dialing in a car so that it was to their liking given specific track conditions.

But something else leaps out from this analysis.

Is the playing field tilting again?

Michael McDowell is not Harvick-level old, but he will turn 39 this year. Ricky Stenhouse Jr. is 35. Both have improved with the Next Gen Car. Chase Elliott (27 years old) and William Byron (25) aren’t old, either, but their top-10 rates have gone down.

Drivers running for the best-funded teams earned fewer top-10 finishes while drivers from less-funded teams (mostly) gained those finishes.

Trackhouse Racing and 23XI — two of the newest teams — account for much of the gains in top-10 finishes. Ross Chastain isn’t listed in the table because he didn’t have full-time Cup Series rides in 2020 or 2021. His 9.1% top-10 rate in that period is with lower-level equipment. He earned 27 top-10 finishes in the first 50 races (54%) with the Next Gen car.

This analysis suggests that age isn’t the only relevant variable. One interpretation of the data thus far is that the Next Gen (and its associated rules changes) eliminated the advantage well-funded teams built up over years of racing the Gen-5 and Gen-6 cars.

The question now is whether that leveling effect is wearing off. Even though parts are the same, more money means being able to hire the best people and buying more expensive computers for engineering simulations.

Compare the first 14 races of 2022 to the first 14 of 2023.

  • Last year at this time, 23XI and Trackhouse Racing had each won two races. This year, they combine for one win.
  • It took Byron eight races to win his second race of the year in 2022. This year, he won the third and fourth races of the year. Plus, he’s already won his third race this year.
  • Aside from Stenhouse’s Daytona 500 win, this year’s surprise winners — Martin Truex Jr. and Ryan Blaney — are both from major teams.

We’re only 14 races into the 2023 season. There’s not enough data to determine the relative importance of age versus building a notebook for predicting success in the Next Gen car.

But this is perhaps the most important question. The Next Gen car leveled the playing field last year.

Will it stay level?