Brad Keselowski says his manufacturing startup booming through the space industry

Brad Keselowski space industry
Keselowski Advanced Manufacturing
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The space industry has become a solid launch platform for Brad Keselowski to achieve liftoff with his state-of-the-art 3-D printing company.

Since Keselowski Advanced Manufacturing opened two years ago, its owner has been reticent about the business in which he invested millions. The hybrid manufacturing factory, housed in the 70,000-square-foot-shop that once was the base of Keselowski’s truck team, assists companies by bending and forming metal into parts.

Because of proprietary agreements, the Team Penske driver remains tight-lipped about KAM’s customer base (which has been aimed at aerospace, defense, medical and automotive), but he has been more forthcoming about the company’s growth potential with space technology projected to triple into a trillion-dollar industry (and possibly within the next decade).

“Nothing happens as fast as we want it to, but we’re riding a pretty big wave right now,” Keselowski recently told NBC Sports. “It’s not much of a secret if you follow my LinkedIn account, but we’re really, really into space right now. Very committed to it.

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“We’re working with several key launch-related companies, building some very high-end equipment to make their launches possible in ways that it wasn’t possible before. So that’s pretty much dominated my business, and there’s a lot of runway left to go there as space just continues to take off.”

Keselowski describes the business as “just absolutely flying right now” with “double- to triple-digit growth, and I suspect that probably will continue for the next few years, so I’m really thankful for that.

“We’re building a lot of really cool stuff that’s game-changing in its own way, so that’s exciting. I can’t really go into the things that we’re building, but that is what it is.”

He has gone public about his need for more employees.

Hours after finishing second to Cup Series champion Chase Elliott in the season finale at Phoenix Raceway (for his best points finish in eight years), Keselowski tweeted a help wanted ad to displaced NASCAR employees.

The call to action drew a few dozen applications and resulted in three new hires — and Keselowski wants to add more as many Cup teams face Next Gen-driven downsizing that could have more team members seeking employment.

With the KAM payroll expecting to double in 2021, he expects there will be more opportunity for the Statesville, North Carolina company to dip into the NASCAR talent pool for engineering and manufacturing.

An overhead shot of Keselowski Advanced Manufacturing. The Statesville, North Carolina-based company once housed Brad Keselowski’s NASCAR truck teams (KAM).

But beyond being an economic engine, Keselowski also views KAM as fulfilling a greater purpose in driving U.S. innovation. In one of his LinkedIn posts, he shared a link to a story about Chinese scientists building a Mach 16 plane engine, which he cautioned was a national security risk.

The shop floor at Keselowski Advanced Manufacturing, which has been working heavily in the space industry (KAM).

“If we don’t get control real quick, they’re going to have full working hypersonic missiles in both Russia and China before we do, and that’s a complete game-changer to the battlefield,” Keselowski said. “So we’ll see how that plays out. There’s a big cold war going on there.

“I don’t know what’s going to happen with the Defense Department with the Biden administration. There’s a lot of question marks there. Maybe it’ll be a boom, maybe it’ll be a crash, I don’t know. I can say over the last year or two, whether it’s the Space Force or different things going on that maybe are a bit of a chuckle in the media, but they are very real for those that are behind the scenes.”

Keselowski, who turns 37 in February, said he remains committed to KAM lasting well past the end of his driving career.

“I feel like I’ve got a long runway in front of me still,” he said.

During an interview with NBC Sports to promote an event at KAM that put servicemembers in tailored suits (which was spearheaded by his Checkered Flag Foundation), Keselowski discussed his personal and professional outlook after an eventful 2020:

Q: Between your career renaissance in Cup, the success of KAM and your family, what’s it been like trying to strike a balance between all the activity happening in your life?

Keselowski: “I’m growing in all directions. As a man of faith, I believe that’s important. You should not be the same person today you were yesterday. Especially when you’re of good age and health to continue to grow. I’m trying to do just that in all aspects. My family has certainly grown on the personal side. I’ve got two daughters, married, certainly a big change from where I was five to six years ago. I’m enjoying it. My youngest daughter is 100 percent ‘daddy’s girl’ that the second I walk in a room, her eyes light up, and she crawls as fast as she can and jumps in my arms, and it’s one of those things that melts your heart every day. So I feel really blessed by that. Of course, my wife and oldest daughter are both doing great as well.

“On the professional side, I had one of the best years I’ve ever had on the race track. Which I’m super excited about. Of course, one spot short of the end goal, but clearly within reach.

“It was really a huge year for me, personally. I told this to Roger Penske the other day when I saw him that 2020 in a lot of ways was a complete recharge for my batteries because the end of ’18 and ’19 were not anywhere near where I wanted them to be or go. That can really zap you hard, whether it be how happy you are or your confidence levels. I feel reinvigorated in so many different ways by the season I had in 2020. I feel like I had a great year driving. Certainly wasn’t perfect, but it gave me the confidence to say, ‘Hey, I can do this at a very high level and some of the shortcomings in the last few years are not necessarily indicative of where I’m at, so much as it is a collective.’ That was really good for me.”

Q: Is there a sense of accomplishment or wonder that you seem to have graduated into this next phase of your life?

Keselowski: “I’d say it feels a little like a TV series. I’m just wondering what’s going to happen in the next season. Is the plot line going to fall apart or is it going to keep going and get stronger and stronger? I don’t know. I’ve got a few ideas to make it stronger and stronger, and I’m going to push them real hard.”

Q: You seem more active posting family updates on social media since the NASCAR season ended. How has your family been managing the COVID-19 pandemic in the offseason?

Keselowski: “Yeah, we’re doing great. Everybody’s healthy and doing well, and we are certainly respectful to those who had issues. With that in mind, we’re trying to live the best life we can for our kids and our family. It’s a balancing act. I think we’ve walked it pretty well. In some ways, it’s the best of times and worst of times. It’s the best of times because we’re together more now than we ever were before just by nature of the schedules and quarantining and all that. It’s the worst of times because of the way we got there, but we’re going to try to make the most of any opportunity that comes in front of us even if it maybe doesn’t come to us in the best way possible.”

Q: So it’s become much easier to have a family life with the de-emphasis on practice and qualifying in NASCAR?

Keselowski: “One hundred percent. When I came into Cup (with a partial schedule in 2009), they were just doing the testing ban, and I remember being so mad about that. All these drivers came in, the rookie crop of ’05-06, they came in with unlimited testing and all these things. Test Tuesday and Wednesday, and show up for a three-day show Thursday, practice Friday and Saturday, race Sunday.

“Here I was just trying to carve my way in racing against half the field in that age bracket at the time, and at a pretty big deficit to start with lacking the experience but not to have that ability to catch up via testing was a huge loss. I remember being so angry about that. I remember having a conversation with Brian France and Mike Helton about it at the time and voicing my displeasure with the thought process being you should be able to work as hard as you want to work to be successful, and I’m willing to work. Let me work.

“And I remember them countering that my peers, especially those toward the end of their careers, felt the exact opposite — no testing, no extra days at the track — so that they could have a family life. And I remember not understanding that at all and just kind of feeling like, ‘Well, too bad.’

“And now the shoe is on the other foot, and I guess it’s the hindsight, or God laughing at me. I don’t know. Now it’s been extended to an even deeper level, and my 23-, 24-year-old self would have been very mad, but that’s not who I am anymore, and I feel very lucky to be where I am now and the sport to be where it is now that I can take advantage.”

Q: Now you feel like you could keep racing with this schedule for several years?

Keselowski: “I could. I don’t know if the girls feel that way. They’d love to be at the race track. As far as not having the three-day shows, yeah, absolutely. Those are just days of your life you just never get back that were expensive and not productive.”

NASCAR Awards to air at 8 p.m. ET Saturday on Peacock

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NASHVILLE, Tenn. — Joey Logano didn’t need much time to answer the question.

Who would the two-time Cup champion want to introduce him at the NASCAR Awards?

Racing icon Mario Andretti, Logano immediately said. 

And there was Andretti on the stage at the Music City Center introducing Logano, the 2022 Cup champion. Watch that and the rest of the night’s festivities at 8 p.m. ET Saturday on Peacock. You can order Peacock here.

MORE: See the red carpet scene

MORE: Sport shows support for Gibbs family at NASCAR Awards

NBC Sports’ Marty Snider and Kim Coon co-hosted the show along with Fox Sports’ Kaitlyn Vincie. The Cup, Xfinity and Truck champions were honored. Xfinity champion Ty Gibbs, whose father died hours after Gibbs won the Xfinity title last month, received a standing ovation and thanked the industry for its support.

The highlight of the night for Logano was having Andretti on stage to introduce him.

“He’s just been a great role model for me, not only as a racer, but as a person for so long,” Logano said afterward. “I had his picture on my wall. I looked at Mario Andretti before I went to sleep every night as a kid. I thought it was the coolest thing that he signed it to me.”

NASCAR Awards and Champion Celebration
Cup champion Joey Logano on stage with racing icon Mario Andretti during the NASCAR Awards in Nashville, Tennessee. (Photo by Sean Gardner/Getty Images)

Logano and Andretti have gotten to know each other through the years. Logano ran a throwback car that honored Andretti at Darlington Raceway in 2015 and 2021.

But none of that compared to being on stage with Andretti.

“That’s still like a pinch-me moment,” Logano said. “It’s Mario Andretti. He’s the man. The fact that he knows my name I think is really, really cool.”

Catch the NASCAR Awards at 8 p.m. ET Saturday on Peacock

Sport shows support for Gibbs family at NASCAR Awards

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NASHVILLE, Tenn. — The NASCAR community showed its support Thursday at the NASCAR Awards for the Gibbs family, grieving the death of Coy Gibbs on Nov. 6. 

During his interview on stage, car owner Joe Gibbs thanked the NASCAR industry for its support. (The NASCAR Awards show airs at 8 p.m. ET Saturday on Peacock).

Coy Gibbs, son of Joe Gibbs and father of Xfinity champion Ty Gibbs, died hours after seeing Ty Gibbs win the series title last month at Phoenix Raceway. Coy Gibbs, 49, was the vice chairman and chief operating officer at Joe Gibbs Racing.

Steve O’Donnell, NASCAR chief operating officer, introduced Ty Gibbs at the NASCAR Awards and noted that “everyone gathered tonight is all a part of the NASCAR family, and I know I speak for everyone that the entire NASCAR family is 100% percent behind this young man.”

Ty Gibbs received a standing ovation.

“Thank you,” he told the crowd, “that means a lot.”

Ty Gibbs spoke for less than a minute, thanking his team, sponsors, fans and the NASCAR community.

He closed his speech by saying “And thanks to my family. I love you. I hope everybody has a great offseason. Enjoy it. Thank you for all the support. Thank you for all the claps. I really appreciate it.”

Ty Gibbs spoke to the media earlier Thursday. Asked how he was doing, he said: “I’ve been doing good. Thank you for asking and definitely appreciate you guys. We’ve been doing good, doing a lot of stuff this week. … It’s been fun to experience this stuff.”

Asked about Joe Gibbs addressing the organization after Coy’s death, Ty Gibbs politely said: “For right now, I’m not going to touch on any of that subject at all. I’m just going to stick with all the racing questions and go from there.”

Cup champion Joey Logano said he spent time with 20-year-old Ty Gibbs on Wednesday at the champion’s dinner.

Logano said he told Ty Gibbs that “we’re here for you. You need something reach out.”

Brennan Poole joins Bayley Currey at JD Motorsports for 2023

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Brennan Poole will join Bayley Currey at JD Motorsports for the 2023 NASCAR Xfinity season, the team announced Friday.

Poole will drive the No. 6 car for the full season. Currey returns to the team’s No. 4 car for the season. Currey scored five top-15 finishes last season for the organization.

JD Motorsports is planning to run the No. 0 car next season. No driver or sponsor has been announced for that ride.

“We’re full throttle here and getting ready to go,” Davis said in a statement from the team. “Bayley and Brennan are signed on and looking forward to chasing races and points next year. We’re actively moving along looking for sponsor commitments and for drivers and sponsors for the No. 0 car.”

“We’ve always taken the approach here that we want to go after the series with multiple cars, and that’s how we’re looking toward 2023. The new schedule is very interesting and provides new challenges to our drivers and team members.”

The 2023 Xfinity season begins Feb. 18 at Daytona International Speedway.

Friday 5: Will Kyle Busch become NASCAR’s Tom Brady, Peyton Manning?

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NASHVILLE, Tenn. — The weight of an unfulfilled season, deciding where he’d race in 2023 and the impact on his Truck Series team are off Kyle Busch.

It’s back to racing for the two-time Cup champion, who seeks to reignite his career at Richard Childress Racing this season.

Busch performed his final duty representing Joe Gibbs Racing at Thursday’s NASCAR Awards (show airs at 8 p.m. ET Saturday on Peacock) and it’s now all about helping RCR win its first Cup championship since 1994.

MORE: NASCAR Awards red carpet scene

Busch will be with Richard Childress Racing this weekend at Circuit of the Americas for World Racing League endurance events. Busch said the team has turned an old Cup car into an endurance car for the event. Last year, RCR won an eight-hour endurance race there with Austin Dillon, Tyler Reddick and Kaz Grala.

Busch seeks better fortunes at RCR than what he’s had recently at Joe Gibbs Racing.

He has one Cup win in his last 53 starts — 14 drivers have won more races than Busch in that span, dating back to the July 2021 race at Road America.

His 17 top-10 finishes this past season were his fewest since scoring 16 top 10s in 2015. 

He was running at the finish in 29 of 36 points races — the first time he’s been running at the finish in fewer than 30 races since 2015. Two blown engines in the opening round of the playoffs led to failing to advance to the second round for the first time in his career. 

“It’s obviously been a challenging, not just this year, but the last little while,” Busch said Thursday at the Music City Center. “So, it’s kind of maybe a blessing in disguise, honestly, where it might just be time for a fresh start, time for something new, time for something different.”

He looks to future NFL Hall of Fame quarterbacks Tom Brady and Peyton Manning for inspiration.

Brady won six Super Bowls with the New England Patriots before  joining Tampa Bay and winning a Super Bowl in his first season with the Buccaneers.

Manning won a Super Bowl with the Indianapolis Colts before joining the Denver Broncos and winning a Super Bowl there in his final season in the NFL.

“I’m kind of looking at it as a Tom Brady, Peyton Manning aspect where they left great teams, great organizations where they won championships and they were able to win a championship somewhere else,” Busch said. “I’d like to think I still have that opportunity to be able to do that at RCR.

“I look at the opportunity with the new Next Gen race car as an easier move to make now with that vs. years past with previous generation cars.”

He says that because with the previous generation of cars, there was a greater separation between teams because NASCAR did not regulate as much of the car. With the the Next Gen car, teams have the same parts. Two-time Cup champion Joey Logano that his team still has much to learn about the car and maximizing setups. 

Even with his struggles at the end of his tenure at Joe Gibbs Racing, Busch says he doesn’t go to RCR with a chip on his shoulder. 

“I don’t think I have anything to prove or I need to have a chip on my shoulder,” Busch said. “I just want to go out there and run well again. … I felt like we had a lot of strong runs this year. There were like six races I can count that we could’ve, would’ve, should’ve won and we didn’t whip is very frustrating. 

“We were so good at giving them away that I need to get back to I’m so good at stealing them and earning them.”

2. Special delivery 

Among the perks with winning a Cup title is getting the Champion’s Journal. Jimmie Johnson started the tradition after his 2010 championship. The existence of the journal remained a secret until 2017 when Johnson posted a picture on social media of him handing the journal to Martin Truex Jr.

The journal passes from champion to champion with the current champion holding on to it for a year and adding an entry for the next champion before handing it to them. Logano will receive the journal from Kyle Larson. 

“I can’t wait to read it again,” Logano said before Thursday’s NASCAR Awards. “I’m telling you, it’s probably one of the coolest things. Jimmie deserves all of the credit for coming up with the idea. 

“I wish it started sooner. It’s so interesting. Some drivers are very detailed what they write to the next champion and some are kind of quick and simple. It’s very interesting to read it. It’s cool. It’s a real secret. It’s kind of like an unwritten rule, you can’t take pictures of it and post it. It’s a thing that only the championship drivers know and have read and seen.

“Every time I get it, I’m so nervous. I’m like don’t spill anything on this thing, don’t lose it. It would suck to be the guy that loses that. That would be bad. I’m putting it right in the safe.”

Logano won his first Cup title in 2018. He then gave the journal to Kyle Busch, the 2019 series champion.

“It’s something you put a lot of thought into, at least I did,” Logano said of what he penned. “I wrote a letter to Kyle. You put a lot of thought into it. It’s something that will be there as long as our sport is around. I hope so at least. It’s a really great tradition.”

3. Fun factor 

The day of last year’s NASCAR Awards, William Byron said he wanted compete in more races outside NASCAR in 2022. 

Byron, who seeks to make Sunday’s prestigious Snowball Derby Super Late Model race, has fulfilled his goal, winning, gaining confidence but also having fun.

“What I got out of it was immediate fun, sort of relief,” Byron said of racing various Super Late Model races this year. “It was not racing the Cup car. It was different. It was not as stressful working with the team and things like that because there’s not as much on the line. There’s still prize money and things, and honestly you’re there to have fun. I enjoyed that.

“As I got going in it, I realized how productive it really was for me to do it, how much I was learning. As I did it more often throughout the season, I learned little nuances that were helping me get back in the Cup car with a better skill set.”

That element of fun stood out to Byron. Cup racing is full of pressure with the multi-million dollar sponsors, expectations to win and all the people at the shop relying on the car’s performance. That’s significant pressure, on top of what any driver puts on themself.

“There’s a lot of guys that you are trying to provide for and do a good job for,” Byron said of Cup racing. “There is a weight to that. You want to perform for those guys that work non-stop at the shop. There’s just a much broader net that you are casting as a driver. Whenever you go to the short track level, it’s you and six to 10 guys working on the car. … There’s natural pressure with what we’re trying to do at the Cup level because it is the No. 1 motorsports in the U.S.”

4. Looking for a ride

Ross Chastain says he’s been “trying for years” to get a ride in the Rolex 24 at Daytona International Speedway without success but that hasn’t deterred him.

“I’ve met with the president of IMSA,” said Chastain, who finished second to Joey Logano for the Cup title this season. “I’ve met with team owners. I’ve talked to drivers. I just can’t find my way in yet. I haven’t found the right person yet to either tell me how to do it or give me the opportunity. I could show up with sponsorship and get a ride, but how do I get in as a race car driver? I haven’t found that spot yet.”

Chastain said he’s reached out to some this offseason with no luck. 

He said the prestige of the season-opening IMSA event (Jan. 28-29, 2023) draws him but he also wants to gain more experience racing on a road course — even with his win at Circuit of the Americas this past season. And Chastain is not picky on the type of ride he’d like to have for that race.

“I’m not even looking to be in the top class. I want to find a mid-pack Xfinity team of the Rolex and go run there and experience it and then just to be around those road racers that do it year around. I know I could learn something. … I just want to race.”

5. Indy 500-Coke 600 double

It has been eight years since Kurt Busch competed in the Indianapolis 500 and Coca-Cola 600 on the same day, the last time the feat has been accomplished. 

Kyle Busch and Kyle Larson are among those who have expressed interest in running both races in the same day but don’t appear to be in a position to do so in 2023 because of the limited IndyCar rides available. 

Roger Penske, owner of the IndyCar Series and Indianapolis Motor Speedway, said he could see Jimmie Johnson attempting it this year, and others as soon as next year. 

“It’s about having the car and the manufactures, whether it’s Chevy and or Honda,” Penske said, referring to the IndyCar manufacturers. “All would be interested to see somebody run the double. Maybe Jimmie is going to do it, which would be great. 

“He has the experience. He did very well on the ovals. … It’s my understanding that he’s going to run potentially the 600 as one of his races (with Petty GMS). We’ll see.”