Dale Earnhardt Jr. will run one Xfinity Series race in 2021, JR Motorsports announced as part of an extension with Unilever.
The team announced Tuesday that Unilever and its brands would be the primary sponsor in seven Xfinity races for JR Motorsports, including one race with Earnhardt. His race for next year has not been announced. He has raced at least one Xfinity race with a Unilever brand since 2009.
This will mark the 13th year of partnership between the company and the team. Unilever brands have been on JRM cars for more than 100 races.
“My partnership with Unilever has grown so much over the years, and I’m proud to say they’ve been a huge part of what we’ve built at JRM,” Earnhardt said in a statement from the team. “Unilever’s commitment to our team and the series has been unwavering, and we’re prepared to take that success even further.”
Details on what Unilever brands will be on JRM cars and for what races will be announced later.
“Unilever is so proud to work with Dale and all the folks at JR Motorsports; a relationship founded on bringing together some of America’s most loved brands with one of America’s most popular sports and one of its most admired and respected personalities,” said Head of Channel & Customer Development for Unilever, George Hamilton, in a statement. “But it is our collective charitable efforts that truly cements a relationship of shared values.”
United for America is an expansive, Unilever-led movement to unite with retail partners and nonprofits and help communities recover, rebuild, and reimagine their futures, especially during the COVID-19 crisis. Unilever has collaborated with frontline relief organizations like Feeding America and Direct Relief to provide critical support to Americans where it’s needed most.