TikTok is coming to NASCAR.
The popular video sharing app will break into the sport next month as a sponsor of Ryan Vargas in the Xfinity Series.
TikTok has partnered with JD Motorsports to sponsor the 20-year-old Vargas in the final six races of the season, beginning with the Oct. 3 race at Talladega Superspeedway.
“TikTok has provided me with an incredible outlet to reach new fans and demographics through fun and creative content, and I’ve seen the highest growth in followers on TikTok over my other social channels,” Vargas said in a press release. “The opportunity to run the No. 6 TikTok Chevrolet Camaro in the NASCAR Xfinity Series for the rest of the season is an absolute dream come true. Johnny Davis and the whole JD Motorsports with Gary Keller team took a chance on me last year and I’m excited to bring this amazing TikTok partnership their way. I wouldn’t want to make this partnership a reality anywhere else.”
Vargas has made three Xfinity Series starts this year. His best finish was 13th at Pocono.
The sponsor deal is part of TikTok’s Latinx Heritage Month programming.
A native of La Mirada, California, Vargas joined TikTok last year. He is a former member of NASCAR’s Drive 4 Diversity programming and a winner of the Wendell Scott Trailblazer award, which is given to a minority or female driver who displays exceptional on-track performance, sportsmanship, and community service.
The partnership and paint scheme were inspired by a concept scheme by graphic designer Ryan Pistana, a friend of Vargas’.
“Creators of all sizes and backgrounds show up to TikTok with their genuine, authentic selves,” Nick Tran, TikTok’s Head of Global Marketing, said in a press release. “Partnering with an iconic brand like NASCAR to sponsor Ryan Vargas on his racing journey is a way for us to continue to support, celebrate and elevate the diverse creators that make our TikTok community what it is today. Ryan is an incredible athlete, and we’re looking forward to cheering him on alongside the rest of the TikTok community!”
According to CNBC in August, TikTok has roughly 100 million monthly users, up nearly 800% from January 2018.
TikTok, a Chinese-owned company, has been in national headlines recently after President Donald Trump threatened to ban the app in the United States for national security reasons if it was not sold to an American company. On Sept. 19 he approved a deal for its U.S operations to be operated by Oracle and Walmart.
THE CAT IS OUT OF THE BAG!
I’m proud to announce my partnership with @tiktok_us as we will carry their colors on our #6 Camaro for the REST OF THE 2020 XFINITY SERIES SEASON!
Six Races, all at drastically different tracks. From Talladega to Phoenix, this will be BIG!#TikT6k pic.twitter.com/iFO8G1ALxe
— Ryan Vargas (@RyanVargas_23) September 24, 2020