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Ryan Newman to be sponsored by Progressive Insurance at Atlanta

Ryan Newman

Ryan Newman and his No. 6 Ford will be sponsored by Progressive Insurance this weekend at Atlanta Motor Speedway (3 p.m. ET on Fox), Roush Fenway Racing announced Wednesday.

“We’re excited to welcome Progressive Insurance to the team this weekend in Atlanta,” Newman said in a press release. “A major brand such as theirs fits well into the NASCAR space. Atlanta makes for a challenging and entertaining race with the differing options of the preferred line, so we’re looking forward to it with Progressive on board.”

This is the first time Progressive has been a primary sponsor on a car in a national NASCAR series.

“We’re inspired by the resolve of Ryan and thrilled to be working with him and the team at Roush Fenway Racing this weekend in Atlanta,” Jay VanAntwerp, Progressive’s Media Business Leader, said in the press release. “Racing fans, and sports fans in general, are craving live events, so everyone should be thrilled at the chance to see Ryan and his fellow drivers out on the track. Progressive’s competitive spirit is a great fit for the dynamic, fast-paced action of NASCAR, so we’re looking forward to being part of that excitement with the No. 6 car wrapped in blue and white and sporting the Progressive name. Hopefully we will see Ryan take the checkered flag on Sunday afternoon.”

Newman enters Sunday’s race coming off a 15th-place finish at Bristol. In the five races since NASCAR returned on May 17 at Darlington, Newman’s best finish is 14th in the second Darlington race.