What drivers said after Cup Series race at Bristol

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Brad Keselowski – Winner: “We kind of got a Christmas present here in Bristol.  We’ll take it.  We’re in position and able to strike when it counted with the Discount Tire Ford Mustang.  Joey and Chase got together there.  I don’t know what all caused it, but we were just in position to strike and here we are in victory lane.”

(HOW DOES IT FEEL TO WIN TODAY AT BRISTOL? ) “It’s great.  Bristol is a tremendous track.  I wish there were all these fans here to see it, but that’s how it goes.”

(HOW ARE YOU GOING TO CELEBRATE?)  “I’m gonna go home and see my wife and daughter.  I think she’s got some arts and crafts I’m supposed to play with her, and maybe some brownies to eat.  I wish I could celebrate with my team, but you know how everything is right now.  There’s so much going on in the world I’m just so thankful to get to be a race car driver and get to do this.”

Clint Bowyer – finished second: “We actually struggled pretty bad with our setup.  I don’t know, it was floating the nose really bad up off the corner all day long.  I could gain and make some ground up in the center of the corner in, and in the middle, but if I had to pass somebody and turn underneath of them I didn’t have the real estate.  The outside was no man’s land for me.  I couldn’t get my front end to turn at all.  (Keselowski) hit (Ryan Newman) into me and clobbered my whole left side.  I was needing (Keselowski) to be a little bit closer.  I wasn’t gonna feel bad about moving him, but it just didn’t materialize.”

Jimmie Johnson – finished third: “Wild and crazy night for sure.  Very strong performance for us.  Really proud of the guys keeping our chins up through the last four weeks.  We’ve had fast cars, really haven’t had the results to show for it. To put together a solid race, start to finish, great pit stops, fast car, be a threat.  We need more long runs.  There’s only one long race in the whole race.  We were battling for the lead with Kyle.  I wish there were more long runs because our car didn’t have the short run speed in it.”

Kyle Busch – finished fourth: “Our race was okay. We were trying to exit pit road two-wide with (Martin) Truex (Jr.) there running my lights and running on the inside, it’s a shorter distance and we got pegged for speeding. That ruined our first stage results. We were able to get back up there a little bit for the second stage, got some decent second stage points and then we were able to drive to the lead. I led for a little bit and thought we had a pretty good Skittles Camry out front. It was a little bit of a struggle in traffic until we caught lapped traffic and it kind of started to mix up the leaders a little bit.

“I felt like we could make ground back up in that after 30 or 35 laps of a run. We didn’t get those runs at the end of the race. My pit crew always does a great job and unfortunately we came down leading and then we came out third and losing control of the race lost us the race. They’re normally really, really good at getting us spots and today we just didn’t have one of those days on pit road. We got the result we got and those guys all crashed in front of us. Denny (Hamlin) got a flat after he crashed. The 9 (Chase Elliott) and the 22 (Joey Logano) got together when the 2 (Brad Keselowski) had just got by me so he was already in the lead and I had to check up for those guys wrecking. We fell to fourth and that’s all we had.”

Erik Jones – finished fifth: “It was solid. We had a pretty good Stanley Camry. At times, I thought we were better than others. We got a good finish out of it, which was nice. I got caught up in a wreck with the 4 (Kevin Harvick) car. He blew a right front, and we got some damage on the left front at the end. It slowed us down for sure. We just never really got the track position all day, never got where we needed to. We were fast enough during some of the runs that I felt like we could have maintained if we had been up in the top three, we just never got up there. Good day, good finish. Top five is always rewarding, but you always want more.”

Austin Dillon – finished sixth: “P6 for the No. 3 car. The Symbicort Chevrolet was good when it mattered. We worked really hard today; hard-fought battle. The car was tight; low right front. Goodyear said they didn’t know what happened to the tire. But we recovered and made some great adjustments. We were pretty fast there at the end. Justin (Alexander, Crew Chief) made a great call to take tires with 38 laps to go and it showed up. I can’t believe (Keselowski) won; just shows you have to stay in these races until the end. We were racing him right before that last caution, came out and he goes off and wins the race. We’re close, we’re getting there. Love how these races are playing out. Getting closer and closer! Thanks for all the support – next week is Atlanta!”

Kurt Busch – finished seventh: “Wow, what a day for us! The Monster Energy Chevrolet – not one straight panel on it. We went through a lot of damage, went through a lot of looseness early in the race. Man, we had a lot of lucky breaks that fell our way there at the end to be able to come home seventh. There were a couple of guys that wiped each other out, couple of guys chose the wrong lane on the restart and we were able to take advantage with our long run speed. We’ve got to work on our short run speed and how the car drives when it’s on stickers. But we’ll keep digging – we’re not going to give up!”

William Byron – finished eighth: “It was a tough race at the start for us but we finished eighth which was good. Lately we’ve had damage and just a lot of things go wrong for us. We just really needed a good finish and we did today. We had a loose wheel at the start of the race and had to start at the back of the field after that. We marched our way through the field, back to the top 10. We then again had to start at the back to make repairs to account for the loose wheel. For a third time we had to start back again later because of right-side damage. Once we finally got our track position back, we stayed up towards the top 10 and kept ourselves up there. At the end, some of those guys had fresher tires and we faded a couple spots.”

Christopher Bell – finished ninth:“We battled back and have begun to see some results, which is good. It’s nice to be getting some results after the start of the season we had. We are continuing to build and get better, which is the goal.”

 (What do you believe you and your team needs to do to keep the momentum going?) “Just keep learning. I’m a rookie and I’m learning more every race. Jason (Ratcliff, crew chief) is new with this Cup Series package, and as we continue to go back to the tracks we are continuing to grow and learn as a team.”

Bubba Wallace – finished 10th:  “All-in-all, it was a good day at the Bristol Motor Speedway. It was fun there at the end. It was wild – that race had pretty much everything. I have seen a lot of positive comments from fans. That’s Bristol Motor Speedway for you. We will carry some momentum over – finally got a good finish after two bad ones. We got the bad juju off our back and we will go onto the Atlanta Motor Speedway! We’ve got some work to do there. I am excited about the speed we’ve been bringing to the track each week. The speed we have been bringing has been good. We need to tweak some things to get us to the next level. We are knocking on the door. We’re doing really good things.”

Ryan Preece – finished 12th: 

John Hunter Nemechek – finished 13th: “It was a tough day, but we still fought to have a good finish under the circumstances. (Crew chief) Seth (Barbour) and the crew put together a super fast Scag Power Equipment Ford Mustang. We started off the day a little tight, needing more turn. In that last stage though, we had some issues with overheating and that cost us some precious track position. It’s a challenge at Bristol to stay on the lead lap, let alone finish top 15 after the day we had. I’m so proud of my team for sticking with me and never giving up. We fought hard and still came out of it P13.”

Michael McDowell – finished 14th: “We had a great run going today at Bristol. My Love’s Travel Stops Ford Mustang was pretty close to the top 10, but unfortunately got involved in a mid-race collision and had some damage. Thankfully, (Crew chief) Drew (Blickensderfer) and my guys on pit road did a great job of making repairs and we recovered alright to get a few spots back at the end and finish 14th. Overall, Bristol has always been a tough track for us, so to be competitive and run up front made it a solid day.”

Matt Kenseth – finished 16th: “Another tough day for me and the 42 team. We had a lot of things go right today with good stops in the pits and some runs with really good speed, but couldn’t turn it into a good finish. So, all in all a frustrating day that ended without the finish we could’ve had. We’ll keep working hard as we look forward to Atlanta and hopefully put together a better race next weekend.”

Denny Hamlin – finished 17th:

Joey Logano – finished 21st: “(Chase Elliott) wrecked me.  He got loose underneath me.  The part that’s frustrating is that afterwards a simple apology — like be a man and come up to someone and say, ‘Hey, my bad.’  But I had to force an apology, which, to me, is childish.  Anyways, man, we had a good recovery with our AutoTrader Mustang and had a shot to win.  That’s all you can hope for.  I passed him clean.  It’s hard racing at the end, I get that.  It’s hard racing, but, golly, man, be a man and take the hit when you’re done with it.”

Chase Elliott – finished 22nd: “Just going for the win, trying to get a run underneath (Logano) and got really loose. … As soon as I turned off the wall I had zero chance in making it. I’ll certainly take the blame. I feel like I had to keep him behind me right there to win the race. I hate that we both wrecked but can’t go back in time now.”

JJ Yeley – finished 25th: 

Aric Almirola – finished 29th: “We had such a good car today. We would have had a shot at a top-three finish. That’s Bristol. I felt like I had a tire going down at one point, so we pitted and even came back to the top 10 from that pretty quickly. We had a loose-wheel later and had to pit under caution that put us 10th. We were definitely making our way back towards the front and had a promising finish if we didn’t get caught up there. It looked like (Martin Truex Jr.) got into me. The car just took off towards the wall and we were done. I hate it for this Smithfield Ford team. We’re flirting on the edge of some really good runs. The good news is we came to Bristol with a setup that can win, so we’ll have confidence coming back.”

Matt DiBenedetto – finished 31st: 

Corey LaJoie – finished 32nd:

Ricky Stenhouse Jr. – finished 34th: “We just got crashed. Our Kroger Camaro was just so good. Two weeks in a row, I feel like, we had one of the best cars I’ve had at that given race track. We were just racing hard. The No. 42 (Matt Kenseth) had to check-up and the No. 48 (Jimmie Johnson) just ran into our left rear and spun us. But, it was a bummer. I felt like we had a really good shot at racing them for the win. We were getting it dialed-in there. Starting on the inside was a little tricky on re-starts in trying to get yourself up, and we were starting to get some momentum back to the top five there and just got crashed. He about got us last week. He got us this week. But, it’s just part of it. It’s short-track racing.

Cole Custer – finished 35th: “Well, that stinks. We were getting our car a lot better and then caught up in the wreck. Just so little time to react so you get caught up in them pretty easily here at Bristol. That’s just how it is here. I thought our HaasTooling.com Ford Mustang was getting a lot better. I felt like we could’ve run in the top 10. We were a lot better than where we were running. We were going forward but our pit stall wasn’t helping us either. We were getting blocked in about every time and that hurt us too. We’ll move on to the next one, but man, I thought we were going to have a good day here.”

Tyler Reddick – finished 36th: “We had a handful with the balance of our Alsco Uniforms Chevrolet today and weren’t quite where we needed to be to start the race. We worked really hard though and got it to where I thought it needed to be. We were even able to start clicking off some top-five lap times, just needed some track position to get up there and start contending. We had started to weed away at that, and I’m confident we would have gotten up there. I could run the top lane pretty well, which was helping a lot. It’s unfortunate, but it’s a case of being in the wrong place at the wrong time at Bristol. I saw the No. 47 (Stenhouse) get spun, and I saw him go down but then I couldn’t see him anymore. I was worried if I checked up too much I’d get caught up in it, but it didn’t matter and I got caught up in it anyway. Just a tough situation and a tough way to end our day.”

Alex Bowman – finished 37th: “It looked like the 47 (Ricky Stenhouse Jr.) crashed and I just couldn’t get stopped in time. I was hoping they would stay low and as they all came up, I got on the brake pedal, just locked the fronts up and couldn’t turn. … We had a really good car, just had some weird stuff happen today. We cross-threaded a lug nut, had to come back down and change that out. The clutch pedal fell off inside the race car, so that wasn’t good for pit stops by any means. So, we struggled with that the last pit stop and lost some more track position. And then, just wrong place wrong time.”

Ty Dillon – finished 39th: “Rough day for the third race in a row. Obviously today we got caught up in a wreck after having the car fall off the jack during a pit stop. It’s just unfortunate, but our Germain Racing team is strong though. Our cars are really fast. Our GEICO Camaros are a lot stronger than we have been in the past couple years. We have plenty of time to rebound and accomplish our goals this season. We will keep our heads up, keep digging and fight until the end. Bad days will come; it’s just how you fight through them. We will go try again in Atlanta.”

Ryan Blaney – finished 40th: “I got in the marbles and spun out. Thought we were going to be OK and the we got destroyed about six seconds later. That’s just Bristol. I don’t know. I probably shouldn’t have been pushing that hard but trying to get back to the lead. I thought we found some speed up there. Just a mistake on my part.”

 

Friday 5: Tyler Reddick, Christopher Bell on path to be NASCAR’s next superstars

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NASCAR Hall of Famer Dale Jarrett says that he believes Tyler Reddick and Christopher Bell “are your next superstars that are coming.”

The NASCAR on NBC analyst also sees how the dirt racing backgrounds of Reddick and Bell go well with the Next Gen car and could influence car owners to look there for future drivers.

“I think they’re that good, that talented,” Jarrett said of Reddick and Bell. “The background that they come from, I think, means a lot with the way they can handle these cars and what they can get out of them that others have a more difficult time getting.

“These are the two names, in my opinion, that as long as they stay with their current teams right now, they’re in the best position (to succeed). It’s going to be hard to dominate in a respect, but they’re going to win more often than a lot of others out there.”

Reddick (four) and Bell (three) have combined to win seven of the last 25 Cup races, including Reddick’s victory last weekend at Circuit of the Americas.

Since the start of last year’s playoffs at Darlington Raceway, Bell has two wins, tied with Reddick and William Byron and trailing only reigning champion Joey Logano’s three wins. Bell’s 10 top 10s in that 16-race stretch are more than any driver in the series in that time except Denny Hamlin, who has 11 top 10s.

“I think what we’ve seen from them already,” Jarrett said of Reddick and Bell, “they’re just getting to the point now that they have the experience to know what to expect in these races at all different types of tracks.”

Both drivers have nearly the same number of starts. Reddick has 116 Cup starts, Bell has 114. Both have four Cup wins. Among current full-time Cup drivers, only Brad Keselowski scored more wins (eight) in his first 116 Cup starts than Reddick and Bell.

* Christopher Bell has 114 Cup starts                                             List is active full-time Cup drivers only

The next three races set up well for Bell, starting this weekend at Richmond Raceway. The Joe Gibbs Racing driver has finished sixth or better in the last four Richmond races, including a runner-up result there last August.

Then comes the dirt race at Bristol. The 28-year-old will be among the favorites due to his extensive dirt racing background. Following Bristol is Martinsville. While Ross Chastain is remembered for his video game move the last time the series raced there, it was Bell who won the race. It marked the second time in the playoffs that Bell had to win to advance and did.

“The sky is definitely the limit,” crew chief Adam Stevens said of Bell after they won the Charlotte Roval playoff race last October. “He’s young. He’s getting better at a tremendous rate. He’s already extremely good. You can’t hide the talent that he has.”

It was that same type of talent that led 23XI Racing to sign Reddick last summer for the 2024 season. Once Richard Childress Racing got Kyle Busch for this season, the team released Reddick from the final year of his contract and allowed him to join 23XI Racing starting this season.

The 27-year-old Reddick is making an impact with his new team. Toyotas struggled last year on road courses — even with Bell winning at the Charlotte Roval. Reddick had the dominant car at COTA, giving Toyota its first victory of the season.

“It’s why I went after him as early as I did,” said Hamlin, co-owner of 23XI Racing, after Reddick’s victory last weekend. “I wanted to get the jump on all the other teams because I knew he was going to be the most coveted free agent in a very, very long time. That’s why I got the jump on it. It cost me a lot of money to do it, but it pays dividends.

“You have to have that driver that you feel like can carry you to championships and wins for decades. I think we have that guy. It’s not going to stop at road courses. Dirt racing, short tracks, speedways, he’s got what it takes on every racetrack we go to.”

After making his series debut in 2013, Reddick ran a majority of the 2014 Truck schedule for Brad Keselowski’s team. He finished second in points in 2015 and won three races with Keselowski’s team before moving to Chip Ganassi Racing’s Xfinity team in 2017.

Reddick went to JR Motorsports in 2018 and won the Xfinity championship. He repeated in 2019 but won the crown with Richard Childress Racing. He moved to RCR’s Cup program in 2020, breaking out with victories at Road America, the Indianapolis road course and Texas.

Bell’s path was groomed by Toyota Racing Development, taking him from the dirt tracks all the way to Cup. He claimed the 2017 Truck title and won 15 of 66 Xfinity starts (22.7%) in 2018-19, his two full-time seasons in that series.

Eventually, Joe Gibbs Racing and Toyota decided to replace Erik Jones with Bell in 2021. Bell had his breakout season last year, winning at New Hampshire, the Charlotte Roval and Martinsville.

Jarrett sees that talent in both Reddick and Bell, in part, from their dirt backgrounds.

“I really just believe it’s their car control is what I like the best,” Jarrett said. “You see someone like Reddick and what he did at COTA and what we saw him do a couple of times on road courses last year and the fact that he can make his car go that fast but yet not have to give up. That’s a talent that you’re able to do that.

“Christopher Bell does a lot of the same things. We see this come out on the short tracks and the difficult tracks where tire conservation means a little bit. It’s not that they’re trying to conserve the tire, it’s just their driving experience and driving abilities allow them not to abuse the tires on these cars as much as others are having to to try to match that speed that they have.”

2. What now?

In a rare public admission, NASCAR stated that it was “disappointed” that the National Motorsports Appeals Panel overturned some of the penalties to Hendrick Motorsports this week.

The Appeals Panel rescinded the 100-point penalty to Hendrick drivers Alex Bowman, William Byron and Kyle Larson, as well as the 10-point playoff penalty to each.

“A points penalty is a strong deterrent that is necessary to govern the garage following rule book violations, and we believe that it was an important part of the penalty in this case and moving forward,” NASCAR stated.

The Appeals Panel agreed with NASCAR that Hendrick Motorsports violated the rules by modifying the hood louvers of each of its cars. NASCAR discovered the issue before practice March 10 at Phoenix and took the hood louvers after that practice session.

The Appeals Panel kept the the $100,000 fines and four-race suspension to each of the four Hendrick crew chiefs for the infraction.

The Appeals Panel did not explain its reasoning for altering NASCAR’s penalty.

Hendrick Motorsports stated three key elements when it announced that it would appeal the penalties. Those three factors were:

  • “Louvers provided to teams through NASCAR’s mandated single-source supplier do not match the design submitted by the manufacturer and approved by NASCAR
  • “Documented inconsistent and unclear communication by the sanctioning body specifically related to louvers
  • “Recent comparable penalties issued by NASCAR have been related to issues discovered during a post-race inspection.”

When the National Motorsports Appeals Panel amended a NASCAR penalty last year — rescinding the 25-point penalty to William Byron for spinning Denny Hamlin under caution at Texas but increasing Byron’s fine from $50,000 to $100,000 — NASCAR made a change to the Rule Book two days later.

NASCAR removed one word — or — so there was no option between a point penalty or fine but that such an infraction would constitute a point penalty and fine.

The question is if NASCAR will make any changes to the Rule Book this time to prevent the Appeals Panel from altering a similar penalty as the Hendrick infraction in such a way again — maybe something that more clearly states that an infraction found before a race is a point penalty.

This was only the second time in the Next Gen era that a team was penalized points for an infraction found before the race. The other case was when Cody Ware’s car failed pre-qualifying inspection four times. At the time, the Cup Rule Book stated that such an infraction was an L1 penalty. Such a penalty could result in a 20-point penalty, which Cody Ware and team owner Rick Ware received.

Another key question is what, if anything, will NASCAR do to improve quality control of parts that teams get from vendors.

Chad Knaus, Hendrick vice president of competition, said March 17 that more emphasis needed to be put on the quality of the parts coming to teams from single-source suppliers.

“We as a company, we in the garage, every one of these teams here are being held accountable to put their car out there to go through inspection and perform at the level they need to,” he said March 17 at Atlanta Motor Speedway. “The teams are being held accountable for doing that.

“Nobody is holding the single-source providers accountable at the level that they need to be to give us the parts we need. That goes through NASCAR’s distribution center and NASCAR’s approval process to get those parts, and we’re not getting the right parts.”

3. Single-file restarts

The overtime restarts last weekend at Circuit of the Americas have led to talk about if NASCAR should consider single-file restarts for all or some of its road courses.

Joey Logano discussed the notion on SiriusXM NASCAR Radio this week, saying: “There’s a lot of different opinions floating around. Probably the best I’ve heard is single-file restarts on road courses.”

The key issue is that at COTA and the Indianapolis road course both have a long straightaway for drivers to build speed before barreling into a sharp turn — at COTA it’s a hairpin left-hand turn, at Indy it’s a sharp right-hand turn.

Last year at Indy, Ryan Blaney was fourth on the last restart and got spun. While a single-file restart likely would have lessened the chances of such an incident, it also would have lowered Blaney’s chances to win because he would have been further away from the leader.

“The single-file restart is something I’ve been hearing around, and at some tracks I could see it working,” Blaney said, noting COTA and Indy.

He admits, that’s not the only idea.

“Do you move the restart zone?” Blaney said. “Do you give the leader more of an opening window of when to go? At COTA … do you give the leader the choice where he can go anytime between (Turn) 19 and the restart zone? So you kind of have like a short stint, slow down, turn, and then you have your long straightaway to where it kind of gaps everybody.

“You’re still doing double-file, but it kind of gaps (the cars) a little bit to where it’s not everyone nose-to-tail 15 rows deep diving in there. There’s a lot of differing opinions and ideas that are floating around, and we’ll see what we come up with, but, personally, from a driver’s standpoint it just gets messy.”

There’s time for NASCAR to decide if anything needs to be done. The next Xfinity race is June 3 at Portland. The next Cup road course race is June 11 at Sonoma.

“I don’t think you need to do anything for Sonoma,” Blaney said. “The way the restart zone is there it’s slow and you’re going up the hill right away. You don’t get the four-wide kind of thing there, so I don’t think Sonoma is anything we need to be working on.”

After that will be the inaugural Xfinity and Cup races at the Chicago street course on July 1-2. That course has a sharp left-hand turn shortly after the start/finish line that could replicate the chaos seen in restarts at COTA and Indy.

“I think Chicago is gonna be wild no matter what you do,” Blaney said.

4. Another new short track winner?

Sunday presents the opportunity for a ninth consecutive different winner of a short track race on pavement.

Here’s a look at those last eight winners:

Martin Truex Jr. (Richmond, September 2021)

Kyle Larson (Bristol, September 2021)

Alex Bowman (Martinsville, October 2021)

Denny Hamlin (Richmond, April 2022)

William Byron (Martinsville, April 2022)

Kevin Harvick (Richmond, August 2022)

Chris Buescher (Bristol, September 2022)

Christopher Bell (Martinsville, October 2022)

5. Race for cash

Saturday’s Xfinity Series race at Richmond marks the return of the Dash 4 Cash program.

JR Motorsports and Kaulig Racing have combined to win the $100,000 bonus each of the last 12 times. JR Motorsports has won it seven times, Kaulig Racing five times.

Of the four drivers eligible for the bonus Saturday, three race for JR Motorsports or Kaulig Racing: Justin Allgaier (JRM), Sam Mayer (JRM) and Daniel Hemric (Kaulig). The fourth driver is Sammy Smith for Joe Gibbs Racing.

Smokin’: Winston fueled NASCAR for 33 years

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Ranking historic moments in any sport is a risky business, but it’s difficult to deny that one of the biggest items in NASCAR’s 75-year history was the 33-year sponsorship of its top series by the R.J. Reynolds Tobacco Co. and its Winston cigarette brand.

When federal legislation derailed cigarette advertising on television, RJR moved its millions from the tube to the racetrack, transforming NASCAR forever and adding layers of financial strength to its teams, drivers and promoters.

From 1971-2003, NASCAR and RJR enjoyed one of the most powerful sponsorship relationships in the history of professional sports, each entity feeding off the other as stock car racing grew from a regional curiosity to a national phenomenon.

Although giant superspeedways had opened in several states in the late 1950s and 1960s, as the calendar turned to the 1970s NASCAR’s Grand National schedule remained frozen in another time. For an organization that hinted at joining the big leagues of pro sports and longed for television exposure that might take it there, NASCAR’s 48-race schedule was far too unwieldy and tied to shorter, smaller tracks with little or no national impact.

When RJR signed the dotted line to become the top-level series’ primary sponsor in 1971, the name changed from Grand National to Winston Cup Grand National (and later to simply Winston Cup), but the evolution of the title barely scratched the surface of the shifts to come. Working with ideas suggested by RJR officials, NASCAR did major surgery on the Cup schedule for the 1972 season, abandoning outposts like Beltsville, Maryland and Macon, Georgia to concentrate on a streamlined “national” schedule that emphasized big events and a year-long march toward a driving championship.

So the 1972 season opened with 31 races on the schedule, dramatically downsized from 48 in both 1970 and 1971. The RJR/Winston effect was on.

Great things were ahead. Reynolds dumped millions into speedway improvements, from the biggest of tracks to the smallest. Red and white (not surprisingly, Winston’s colors) paint was slapped on speedway walls and buildings, adding spice to tracks that had fallen on hard times. Billboards and other signage promoting races went up in communities near racetracks.

Purses at Cup Series tracks grew, and RJR added incentives, boosting season-end points money and designing programs like the Winston Million, which paid $1 million to a driver who could win three of what then were considered the sport’s biggest races: the Daytona 500, Winston 500 (at Talladega), Coca-Cola 600 and Southern 500.

The Winston, a rich all-star race, was added to the schedule. It continues today, although its name and format has changed over the years.

Perhaps most importantly, however, RJR invested millions in widespread and business-smart promotion of NASCAR, which, at the start of the 1970s, had a very limited – both in personnel and in dollars – public relations and communications presence. RJR unleashed dozens of public relations and marketing individuals into its NASCAR operations, bringing a professionalism and thoroughness rarely seen in such circles prior to the company’s arrival.

“I’ve been in this sport 50-plus years, and there have been some big moments,” team owner Richard Childress told NBC Sports. “R.J. Reynolds coming in was certainly one of the biggest. They brought in paint and built buildings and brought in media from all over the United States. And the billboards. I remember going to North Wilkesboro, and there was a big billboard about Winston and the race. That was a big deal back in the day – stuff that we never had before.”

Sports Marketing Enterprises, the sports arm of RJR, in effect became NASCAR’s public relations headquarters. SME employees produced annual NASCAR media guides, usually working through the Christmas holiday break to have updated editions ready for January distribution. Winston introduced weekly media phone press conferences with drivers, lobbied media outlets with little interest in NASCAR to cover races and developed fan experiences like the Winston Cup Preview, an annual January event in which drivers signed autographs for fans in a Winston-Salem, North Carolina, arena.

RJR also was instrumental in moving NASCAR’s annual Cup Series end-of-season awards banquet to the Waldorf-Astoria hotel in New York City, a change that put the sport and its drivers in the media capital of the world for a few late-autumn days.

Bill Elliott
Bill Elliott celebrates winning the Winston Million bonus Sept. 1, 1985, at Darlington Raceway. (Photo by ISC Archives/CQ-Roll Call Group via Getty Images)

“Anybody at NASCAR recognizes the role that Winston played in helping promote the sport from so many different angles,” Chris Powell, a former RJR employee and now the president of Las Vegas Motor Speedway, told NBC Sports. “There was no question that the sport was a great vehicle to advertise the product. So many other corporations recognized the possibilities of promoting their products through the sport. It all made it grow and grow.”

Steadily, as RJR’s influence in the sport grew, NASCAR tracks (from the Cup Series down to weekly tracks with NASCAR affiliations) were splashed with Winston red and white. Women wearing Winston outfits offered fans entering tracks a free pack of Winstons if they would trade the brand they smoked. Red and white Winston “show” cars appeared in on-track parades prior to races and at events in towns hosting races.

The Winston name and colors were seemingly everywhere in and around tracks. If you weren’t a smoker entering the facility, you might be converted being there all day; and if you were a smoker but used a competing brand you might consider switching. The Winston presence was commanding.

As a former RJR employee put it, “It was about moving the sticks,” in-house vernacular for cigarettes.

“We were always in a tussle to outdo Marlboro,” Powell said. “There was data to show to executive management in the company that adult smokers who were NASCAR fans were more likely to be Winston smokers.”

RJR involved NASCAR drivers in all manner of activities. Race-week golf events sponsored by the company brought together drivers, NASCAR and track officials and others with track tie-ins. Winston representatives invited drivers and their team members to dinner gatherings during race weeks, with the check often reaching into four figures.

Jimmy Spencer #23
In April 1999, Jimmy Spencer runs practice laps at Bristol Motor Speedway in a Ford sponsored by Winston. (Photo by Jamie Squire/Allsport)

RJR often scheduled events pairing drivers and media members with an eye toward enhancing relations between the two. During a Talladega race week, a Winston skeetshooting competition resulted in Jeff Gordon, not particularly known as an outdoorsman, defeating big-game hunter Dale Earnhardt, who was so shocked by the result that he was seen closely examining his rifle in the aftermath.

Winston employees became involved in almost every official operation – and some not so official — related to race weekends. At Pocono one year, several Winston operatives, quite aware of the traffic difficulties associated with exiting the track after races, basically created a new exit route through a nearby wooded area.

The RJR ties to NASCAR included sponsorship of drivers and teams. Long-time Cup driver Jimmy Spencer ran for teams carrying Winston and Camel cigarettes sponsorship.

“They were probably the best sponsor I ever drove for,” Spencer told NBC Sports. “They knew what it took. They were all about promoting and all about the fans. That’s what made the sport grow. It will never be as big as it was with them. I remember (late NASCAR president) Bill France Jr. telling me it would change the sport forever.”

The key RJR officials involved with NASCAR were Ralph Seagraves, who started the Winston racing program, and T. Wayne Robertson, who directed operations through years when the Winston presence expanded significantly.

“T. Wayne was a hell of a visionary,” Spencer said. “Everybody around him learned so much. I remember him saying that they weren’t coming into the sport to take over, that they were there to help. ‘We don’t want to be bullies,’ he said. ‘We want to move it to the next level.’ ”

Some insiders predicted that Robertson, who was widely respected across motorsports and sports marketing, eventually would move into a management role with NASCAR. Tragically, he died in 1998 at the age of 47 in a boating accident.

RJR’s talent pool produced leaders who moved on to more prominent roles in racing. In addition to Powell becoming LVMS president, Ty Norris moved from RJR to lead Dale Earnhardt’s racing team and now is president of Trackhouse Racing. Curtis Gray worked at RJR before becoming president at Homestead-Miami Speedway. Grant Lynch, who directed sports operations for RJR, became president at Talladega Superspeedway and a key lieutenant for NASCAR and its ruling France family. Jeff Byrd, who was involved in media operations at RJR, became president at Bristol Motor Speedway.

 

 

 

 

 

 

Dr. Diandra: Data points to speed as key to breaking Blaney’s losing streak

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Richmond Raceway presents a chance for Ryan Blaney to break a losing streak that started after his win at the regular-season-ending Daytona race in 2021. A fast scan of his stats suggests Blaney is off to a good start to do just that in 2023.

Despite a poor showing at COTA, where he failed to run any higher than 16th all race, Blaney has a season average finishing position of 12.8. He’s tied with Kevin Harvick for fourth-best average finishing position among full-time drivers.

Blaney finished second at Phoenix, where the new short track aeropackage debuted. But he has not won.

Things look good on the surface

Before getting too worried by Blaney’s drought, remember that the season is only six races old. Two of those six races were superspeedway events, and a third was a road course where running through other cars has become the norm.

With 30 more races in the season, it’s far from time to hit the panic button.

Basic statistics suggest that Blaney is matching (and sometimes beating) his teammate, defending champion Joey Logano. I’ve included the statistics for sophomore driver Austin Cindric in the table below, as well.

A table comparing wins, top-fives and top-tens for Penske drivers

Logano won Atlanta and has two top-five finishes. No driver has more than three top fives thus far. Despite Logano’s win, Blaney’s average finishing position beats Logano’s.

Cindric has two top-10 finishes and an average finish of 16.5. His best finishes are sixth-place finishes at Las Vegas and last week at COTA.

After the National Motorsports Appeals Panel rescinded the 100-point penalty assessed to each Hendrick Motorsports driver and team, Ryan Blaney occupies eighth place in the season points standings.

Things would appear to look good for breaking Blaney’s losing streak this year.

Digging Deeper

But a different pattern emerges upon diving into the loop data. The next table compares more detailed statistics for all three Penske drivers. I’ve highlighted the lowest-scoring driver’s numbers in red for each metric.

A table showing some of the metrics that must be improved for to break Blaney's losing streak

Cindric lags his more experienced teammates in number of laps led, number of fastest laps and number of laps run in the top 15. But in the other stats, Blaney is the third out of three at Penske.

Average running position measures driver performance across all laps of a race, instead of just the last one. Blaney’s best average running position of the season was at Phoenix, with a 7.47. His worst was last week at COTA, where his average running position was 29.28. Apart from Phoenix, Blaney didn’t break the top 10 in average running position at any race this year.

The average speed-on-restarts rank compares a driver’s average speed in the first two laps of each green-flag run to other drivers’ speeds. Blaney ranks 32nd out of 35 full-time drivers in average restart speed rank. That places him behind Logano and Cindric.

Speed early in a run and speed late in a run measure a driver’s speed compared to everyone else on track during the first and last 25% of each green-flag run. In both metrics, Blaney again ranks 32 out of 35.

The fact that top-ranking Penske driver Logano only ranks 12th and 16th in early and late speed respectively suggests that the problem is at least partly company wide.

In overall green-flag speed — the average speed over a full green-flag run — Blaney ranks 29th out of 35. Logano ranks 12th and Cindric 19th.

These numbers identify one challenge that must be overcome to break Blaney’s losing streak.

Year over year

I’ll set aside Cindric’s numbers in this section for the sake of clarity. Blaney’s first six races this year show a large drop-off in most metrics relative to the first six races of 2022. Logano, however, either improved or stayed relatively constant in the same metrics.

In the table below:

  • Green indicates a 10% or better improvement in 2023.
  • Red indicates the 2023 value is at least 10% worse.
  • Black indicates a change (either way) less than 10%.

A table comparing statistics for Blaney and Logano in 2022 and 2023

Blaney has led a little more than 10% of the laps he led in 2022 and has less than half the number of fastest laps. His drop-offs on the speed metrics (the last four rows) are much greater than Logano’s changes.

In 2022, Blaney was beating Logano in all four speed metrics. This year, Logano is ahead.

The Promise of Richmond

The encouraging news to pull from this analysis is that Blaney’s numbers for Phoenix are the best of the 2023 season so far. He ranked seventh in green-flag speed, second in restart rank, eight in early-run speed and fourth in late-run speed. All of that bodes well for a good finish at Richmond.

Blaney won the pole in last spring’s Richmond race and finished seventh. He finished 10th in the fall race after qualifying 10th.

And Blaney himself is optimistic.

“Richmond will be a good gauge of where you stack up – slow, a bunch of mechanical grip, tire conservation,” Blaney said. “So I’m optimistic for it, for sure. I thought we had good cars there last year in both races from the whole team, and I’m excited to get there.”

But breaking Blaney’s losing streak is only the start to a successful season. He must improve his speed metrics at other tracks if he is to contend for a championship.

NASCAR weekend schedules: Richmond/Texas

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NASCAR’s three major national series will be in action this weekend at two locations.

The Cup and Xfinity Series will race at Richmond Raceway in Virginia, and the Craftsman Truck Series will share the weekend with the IndyCar Series at Texas Motor Speedway near Fort Worth.

MORE: Drivers to watch at Richmond

Tyler Reddick won last Sunday’s Cup race at Circuit of the Americas to put Toyota in the win column for the first time this season.

Here is a look at the weekend schedule for both tracks:

Richmond Raceway (Cup and Xfinity)

Weekend weather

Friday: Mostly cloudy. High of 72. Winds 10-20 mph. 13% chance of rain.

Saturday: Light rain early. Sunshine later. High of 75. Winds 20-30 mph. 24% chance of rain at start of Xfinity race.

Sunday: Sunny. High of 62. No chance of rain at start of Cup race.

Friday, March 31

(All times Eastern)

Garage open

  • 10 a.m. – 3 p.m. — Xfinity Series
  • 4 – 9 p.m. — Cup Series

Saturday, April 1

Garage open

  • 6 a.m. – 6:30 p.m. — Xfinity Series
  • 7 a.m. – 12:30 p.m. — Cup Series

Track activity

  • 8:05 – 8:35 a.m. — Xfinity practice (FS1)
  • 8:35 – 9:30 a.m. — Xfinity qualifying (FS1)
  • 10:05 – 10:50 a.m. — Cup practice (FS1, Motor Racing Network, SiriusXM NASCAR Radio)
  • 10:50 – noon — Cup qualifying (FS1, Motor Racing Network, SiriusXM NASCAR Radio)
  • 1 p.m. — Xfinity race (250 laps, 187 miles; FS1, Motor Racing Network, SiriusXM NASCAR Radio)

Sunday, April 2

Garage open

  • 12:30 – 10 p.m. — Cup Series

Track activity

  • 3:30 p.m. — Cup race (400 laps, 300 miles; FS1, Motor Racing Network, SiriusXM NASCAR Radio)

Texas Motor Speedway (Truck)

Weekend weather

Friday: Scattered thunderstorms in morning. Sunny and windy later. High of 79. Winds 20-30 mph. 50% chance of rain.

Saturday: Intervals of clouds and sun. High of 74. Winds 10-15 mph. No chance of rain at start of Truck race.

Friday, March 31

(All times Eastern)

Garage open

  • Noon – 5 p.m. — Truck Series

Saturday, April 1

Garage open

  • 8 a.m. – 10 p.m. — Truck Series

Track activity

  • 10:35 – 11:05 a.m. — Truck practice
  • 11:05 a.m. – noon — Truck qualifying
  • 4:30 p.m. — Truck race (167 laps, 250 miles; FS1, Motor Racing Network, SiriusXM NASCAR Radio)