Bristol, Talladega announce new names for Cup races

Bristol Motor Speedway
Bristol Motor Speedway
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Bristol Motor Speedway and its long-time race sponsor, the Food City supermarket chain, have announced a name change for this Sunday’s Cup Series race at the half-mile short track (3:30 p.m. ET on Fox).

The race will be titled the Food City presents the Supermarket Heroes 500 in honor of the grocery store employees across America and around the world who have kept store shelves stocked during the COVID-19 pandemic.

Food City, a store chain based in the Southeast U.S., has been a sponsor of the spring Bristol race since 1992.

“Like our counterparts throughout this great nation, our dedicated team of associates have gone above and beyond the call of duty to meet the needs of our customers and the communities we serve,” said Steven C. Smith, president and CEO of Food City, in a press release. “From the extraordinary efforts of our front-line store associates to those working behind the scenes, this is truly a team effort. We’re proud to have this opportunity to honor supermarket heroes around the country for their hard work and dedication, as Food City proudly presents the Supermarket Heroes 500.”

Talladega Superspeedway also announced the sponsor and name for its Cup playoff race scheduled for Oct. 4. After two years of being branded the 1000Bulbs.com 500, the race will be called the YellaWood 500 in 2020 and 2021.

YellaWood is a brand of Great Southern Wood Preserving, which is headquartered in Abbeville, Alabama, roughly 175 miles from Talladega.

“We are thrilled to welcome a fellow Alabama company – Great Southern Wood – and its YellaWood brand to the Talladega Superspeedway family,” track president Brian Crichton said in a media release. “It’s two iconic brands in our state coming together to create an authentic connection that fans, employees and customers will rally behind. The 3- and 4-wide racing at 200 mph on the high banks of Talladega is like no other, and we look forward to the YellaWood 500.”