Roman to sponsor Ryan Newman in Coca-Cola 600

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Ryan Newman will sport a new sponsor in Sunday’s Coca-Cola 600 at Charlotte Motor Speedway.

Roush Fenway Racing announced Wednesday that Newman’s No. 6 Ford will be branded by Roman, a men’s digital health clinic.

Roman offers a personalized healthcare experience for men from online treatment to the delivery of medication and ongoing care.

“We are excited to have Roman on board this weekend,” Newman said in a press release. “The Coke 600 is one of the most challenging races of the season. Roman’s support of men’s health initiatives makes it a great fit for this weekend, at a race where you really have to be on your game both mentally and physically to compete at the highest levels for 600 miles.”