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NASCAR Texas event tops TV record for eSports event

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Timmy Hill celebrating his eNASCAR Pro Invitational iRacing Series race at a virtual Texas Motor Speedway on March 29, 2020. Photo: NASCAR

Last weekend’s eNASCAR Pro Invitational iRacing Series event from a virtual Texas Motor Speedway, drew 1.3 million viewers, breaking the record for eSports TV viewership set bv the previous week’s race.

The data is according to Nielsen Sports.

Last weekend’s event from the digital Texas Motor Speedway, won by Timmy Hill, was broadcast on FOX and FS1. Not all FOX markets aired the race.

The previous record for eSports viewership on TV was 903,000 for the March 22 race from a digital Homestead-Miami Speedway that Denny Hamlin won and aired on FS1. The Texas viewership was 1,339,000.

The next event in the eNASCAR Pro Invitational iRacing Series takes place at 1 p.m. ET Sunday from a virtual Bristol Motor Speedway. The race will be broadcast on FOX, FS1 and the Fox Sports App.