eNASCAR Coca-Cola iRacing Series returns for 11th season

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NASCAR’s iRacing series will return for its 11th season in 2020 with a new entitlement sponsor, an increased prize pool and live NBCSN telecasts.

The eNASCAR Coca-Cola iRacing Series returns on Feb. 11 and six races will air on NBCSN during the series’ playoffs.

The series debuted on NBCSN last summer with a pair of All-Star exhibition races and was followed by the first eNASCAR championship telecast on NBCSN’s NASCAR America. Zack Novak earned his first eNASCAR title by holding off Keegan Leahy in a battle at the virtual Homestead-Miami Speedway.

The prize pool has tripled to more than $300,000, making it one of the richest payouts in esports racing competition. The 2020 series champion will be awarded the highest payout in series history — $100,000. New for 2020, the 40 drivers and 20 teams competing in the series will earn cash prizes throughout the season.

Competition will include new teams established by Cup Series drivers William Byron, Denny Hamlin and Kyle Larson. The the season kickoffs at the virtual Daytona International Speedway on Feb. 11 at 9 p.m. ET on Facebook, Twitch, YouTube and eNASCAR.com.