Chase Briscoe will have a new sponsor in 2020 in HighPoint.com, a customer service and technology solutions company, Stewart-Haas Racing announced Tuesday.
Briscoe, who returns for a second full-time Xfinity Series season with SHR, will have HighPoint as a primary sponsor on his No. 98 Ford for 10 races. The Sparta, New Jersey-based company will make its debut with the Feb. 15 season opener at Daytona.
For all other races, HighPoint will be an associate sponsor.
“Even though we race stock cars, there’s nothing stock about what we do,” Briscoe said in a press release. “The science of our cars is impressive, but the technology that goes into building our Ford Mustangs and then making them perform is even more advanced. Our IT needs are pretty complex, and we demand a lot from our technology every day, whether it’s at the shop or at the track. HighPoint is more than just a sponsor – they’re a partner that helps us perform.”
As part of the deal, HighPoint will be the team’s official IT solutions provider.
“Walk around our race shop during the week and the garage area on a race weekend and you’ll see how our race cars and our entire industry relies on technology,” Mike Verlander, SHR’s vice president of sales and marketing, said in a press release. “From engine diagnostics to fuel-mileage calculations, our business is dependent on service and technology solutions. Every company needs what HighPoint provides, and we’ll work diligently to facilitate those introductions.”