Hailie Deegan looking forward to being a ‘focus’ of attention at Ford

Photo by Daniel McFadin
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CONCORD, N.C. — Hailie Deegan‘s future with Ford started in style.

The 18-year-old began the next chapter of her career Tuesday at the Ford Performance Technical Center by slowly piloting a blue Ford Shelby 350 through a set of dark curtains before taking questions from the media.

That followed a hype video showing Deegan doing donuts in another Ford car.

Hailie Deegan emerges from a Ford Shelby 350 as part of her introduction as a member of Ford’s driver development program. (Photo by Daniel McFadin)

The theatrics on her behalf are one of the reasons why, after a few years with Toyota, she’ll be be spending “a lot of birthdays” as a Ford development driver.

But it mostly came down to there not being enough rides for her in Toyota’s stable to properly propel her up the ladder.

“At the end of the day, Toyota, they introduced me to the NASCAR world … they pushed me into it, they gave me a really good base and that’s something I’m super thankful for,” Deegan said. “But at the end of the day, there’s so many Toyota drivers and there’s not many seats. I think we made the best decision for my career long-term.”

Deegan joins a development program that boasts Chase Briscoe as its founding driver.

“There’s going to be more of a focus,” Deegan said. “That’s something I was super adamant about. I want to be focused on, I want to have the attention over here to be a better driver and get developed and that’s something that stood out to me and I think that’s going to help my career.”

Ford recently entered a partnership with the David Gilliland co-owned DGR-Crosley that will add to its efforts.

A three-time winner on what’s now the ARCA Menards Series West, Deegan will compete full-time with DGR-Crosley in the ARCA Menards Series while also competing in select IMSA races, beginning with the Jan. 24 Michelin Pilot Challenge endurance race at Daytona International Speedway.

The looming ARCA season won’t be Deegan’s first interaction with DGR-Crosley. She competed in one ARCA Menards Series East race with the team this year at Bristol Motor Speedway.

“I got used to the team, I got to feel everyone out, see what I liked, didn’t like and there was a lot of things that I liked about them,” Deegan said. “I saw how hard their work ethic was. I really like how David, he was a racer. He understands it. He has a son (Todd Gilliland) that races, he knows the game of trying to build your kid into the ranks of NASCAR and running a team at the same time while still being a racer. That’s something I think is a really good combo that’s just going to help his team get better and better. Especially with how much Ford is supporting them, getting behind them.

“The resources they’re giving them is insane.”

Among those resources now at her disposal is Ford’s “marketing push.”

“That’s something I didn’t really have in the past with the team I was with and the manufacturer, that’s something (Ford wants) to push more,” Deegan said. “Push more stuff that’s away from racing, that’s ‘OK, let’s gets you in a Mustang, lets get you in a truck and let’s do some cool videos and stuff like that’ and that’s something I’m big into. I love social media. I love doing stuff like that and that’s definitely a push they want to connect us with.”

All this is work towards one goal: reaching the NASCAR Cup Series.

Both Deegan and Ford Performance Motorsports’ global director, Mark Rushbrook, preached the importance of Deegan moving up each step on the stock car racing ladder when she’s ready.

“We want to make sure, and Hailie wants to make sure, her team wants to make sure, she progresses to those levels when she’s ready to ensure success at each step,” Rushbrook said.

While Ford didn’t announce an expected plan for her progression, Deegan’s father, action sports star Brian Deegan, hopes the opportunity arises for her to “dabble” in the Gander RV & Outdoors Truck Series at some point this year.

“I think she needs that,” Brian Deegan said. “She wants to race Eldora for sure, just because it’s a dirt race.”

He even mapped out the ideal structure for his daughter over the next few years.

“It would be ARCA (in 2020), 2021 trucks, 2022 trucks, 23′, 24′ (in) Xfinity is kind of what we’re hoping and laying out, is kind of our goal for her to have that path and then get to Cup,” Brian Deegan said. “By then I think she should have enough experience on everything to be ready, to be competitive.”

Hailie Deegan admitted it’s been difficult to see her fellow competitors from the ARCA East and West Series get a shot at the Truck Series before she does.

“It’s been really hard, just going to ISM (Raceway) at Phoenix (in November,)” she said. “It was so hard for me because my teammate (Derek Kraus at Bill McAnally Racing), he was racing in the truck race and I was sitting there on pit road and I was like, ‘Man, if he can do it, I want to do it.’ Seeing all my friends reach trucks, that’s something hard for me to kind of hold back on, ‘Ok let’s race ARCA, let’s gain experience, let’s get better before I go there.'”

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