Bristol Motor Speedway announced Thursday that partner Alsco, along with Darden Restaurants and its Cheddar’s Scratch Kitchen brand, will sponsor next April’s Xfinity Series race there.
The Cheddar’s 300 presented by Alsco will take place on Saturday, April 4, 2020.
Alsco is a global leader in uniform and linen rental services. In addition to its entitlement at Bristol Motor Speedway, Alsco will take part in Xfinity Series entitlements at three other Speedway Motorsports Inc. racetracks: Kentucky Speedway, Charlotte Motor Speedway and Las Vegas Motor Speedway.
Alsco’s initial entitlement at BMS came this past April with the Alsco 300 Xfinity Series race, won by Christopher Bell, who earned a $100,000 bonus through Xfinity’s Dash 4 Cash program.
Alsco is also a sponsor for Richard Childress Racing, Richard Petty Motorsports and JR Motorsports.
“Bristol is the place for historic finishes and close, hard-knock racing action,” said Jerry Caldwell, executive vice president and general manager at Bristol Motor Speedway. “Alsco and our new friends at Cheddar’s Scratch Kitchen understand the reputation of racing at The Last Great Colosseum and we’re ready to show them an incredible experience. The Cheddar’s 300 presented by Alsco is a must-see event on the NASCAR Xfinity Series schedule.”