Roush Fenway Racing announced Wednesday it has extended its sponsorship program with Oscar Mayer through the 2021 season.
Oscar Mayer will return as primary sponsor for multiple races on the No. 6 Ford Mustang driven by Ryan Newman in 2020 and 2021, beginning with the TicketGuardian 500 in Phoenix on March 8, 2020.
“After a strong 2019 season, we at Oscar Mayer couldn’t be prouder to continue our season-long sponsorship of driver Ryan Newman and Roush Fenway Racing,” Oscar Mayer associate director Matt Riezman said in a media release. “Through our sponsorship, we’re able to connect with fans in a whole new way from our paint schemes to pre-race celebrations. We look forward to supporting the sport and No. 6 over the next two seasons and feeding people’s love of meat, both on and off the track.”
In addition, RFR and Oscar Mayer – which has sponsored the No. 6 in seven races this season – revealed that fans will help design the 2020 paint scheme for Newman’s car.
Starting today, fans can visit Oscar Mayer’s social channels (,or) to download a car template andgive their own unique take on what Newman’s ride should look like in 2020.
“We’re obviously excited to continue our relationship with such a great brand in Oscar Mayer and the Kraft-Heinz Company,” Newman said in the release. “The Oscar Mayer team and everyone at Roush Fenway has done a great job on collaborating on various innovative ideas throughout this season, and we’re looking forward to more creative excitement both on and off the track in the future.”
We’re teaming up with @RyanJNewman & @RoushFenway for two more years! To celebrate YOU can design the next No. 6 car. Get a jump on your creation with this template https://t.co/nf4ke4TjNH. Stay tuned for details on how to get your car design on the track @ISMRaceway #MyNumber6 pic.twitter.com/HmavubYXXW
— Oscar Mayer (@oscarmayer) October 30, 2019