Hertz has extended its sponsorship of William Byron’s No. 24 team, through the 2021 season, Hendrick Motorsports announced Wednesday.
Hertz will serve as the primary sponsor of four Cup points races annually and as a full-season associate sponsor. Hertz will serve as the primary sponsor at Auto Club Speedway and ISM Raceway in March and at Talladega Superspeedway and Kansas Speedway in October during the playoffs.
Hertz has been with Hendrick Motorsports and the No. 24 team since May 2018 and has introduced an exclusive line of Hertz-Hendrick Motorsports custom Camaro rental cars that pay tribute to Byron’s No. 24 Chevrolet.
Hendrick Motorsports also unveiled Byron’s 2020 paint scheme with the Hertz sponsorship Wednesday. The new look will debut Nov. 10 at ISM Raceway.
“We’re thrilled to see our partnership with Hertz continue,” said Rick Hendrick, owner of Hendrick Motorsports, in a statement. “From offering a special line of Camaros to rewarding high-performing employees with NASCAR experiences, Hertz has done a wonderful job with the program. In only his second year, William has shown he can run up front on any type of racetrack. The future of the No. 24 team is very bright, and we look forward to sharing that future with everyone at Hertz.”