Ally Financial extends deal with Hendrick Motorsports through 2023

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Ally Financial has extended its contract with Hendrick Motorsports through the 2023 season to be the full-season primary sponsor of the No. 48 car, the team announced Friday.

Ally Financial is in the first year of a two-year deal to be the primary sponsor of the No. 48 car for all 38 Cup races each season.

Ally Financial, a digital financial services company, replaced Lowe’s, which had been the longtime primary sponsor of Jimmie Johnson’s car until this season.

Seven-time Cup champion Jimmie Johnson is signed though the 2020 season. The team stated that Johnson will announce his future plans at a later date. 

“Our first year with Jimmie and the team at Hendrick Motorsports has been phenomenal,” said Andrea Brimmer, Ally’s chief marketing and public relations officer, in a statement. “Jimmie’s the ultimate competitor, and Ally is proud to support him and the rest of the No. 48 team. We are thrilled to extend our contract and build on the incredible momentum we’ve established. This sponsorship goes way beyond just putting our logo on the car. It’s built on our shared values for doing right in the communities we race in, while growing our brand with passionate, new audiences. We look forward to many more exciting laps together.”

Said car owner Rick Hendrick in a statement: “Ally’s values are our values. Working with integrity, being accountable to one another, and leading in both the workplace and in our communities are all core beliefs that we share. This is a tremendous relationship on many levels, and to see it have success and grow so quickly is truly meaningful. Jimmie sets the standard and is a wonderful representative for Ally. Today is a great day for all of us.”

Said Johnson in a statement: “The energy Ally has brought to the No. 48 team, Hendrick Motorsports and the sport of NASCAR is contagious. They have embraced our fans, activated their program in unique ways and supported me at every turn, from racing my No. 48 car every week to running the Boston Marathon. It’s a true bond – not just a business transaction. We care about each other’s success. I’m proud to be associated with Ally and can’t wait to see what they do in the future.”