Joe Gibbs Racing, Toyota doing more with less as it goes for ‘Crown Jewel’ sweep

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Sunday’s Brickyard 400 (2 p.m. ET on NBC) presents a big opportunity for Joe Gibbs Racing as NASCAR heads to Indianapolis Motor Speedway.

The four-car team has the chance to become the first team to complete a sweep of the Cup Series’ four “Crown Jewel” races – which includes the Daytona 500, Coca-Cola 600 and Southern 500 — in the same year.

And should Kyle Busch come out on top with his third Brickyard win, it will have completed the sweep with all four of its drivers.

Denny Hamlin won the Daytona 500 for his second victory in the race in February, Martin Truex Jr. then claimed his second Coke 600 title in May and Erik Jones finally broke through with his first win of the year in the Southern 500.

“That’s just insane, it truly is,” said David Wilson, president of Toyota Racing Development, Thursday on SiriusXM NASCAR Radio’s “The Morning Drive.” “To do it with one organization, to do with so far with three different drivers, again it kind of comes back to having the balance that we have across that organization.”

Jones’ win gave JGR 13 wins through 25 races and JGR is the only team to have every driver win this season. The 13 wins is the second-most all-time through 25 races. Carl Kiekhafer Racing had 20 wins at this point in the 1956 season.

Before this year, the most recent examples of a team scoring at least 11 wins through 25 races was Hendrick Motorsports in 2007 and 1998.

“We certainly didn’t expect to win this many races this early in the season,” Wilson said. “Candidly, this year our target was to win no less than 12 races. We’ve checked that box. Our target was to get four Toyota drivers into the playoffs. We checked that box. My gosh, we darn near had five drivers in the playoffs with the way (Matt DiBenedetto‘s) been driving and what he almost did at Bristol.”

Compared to Toyota, Ford has seven wins and Chevrolet has five.

Those are remarkable totals given that Toyota Racing Development only has five full-time entries in the Cup Series, which includes Leavine Family Racing’s No. 95 car. In the Southern 500, there were 16 Ford entries and 17 Chevrolet entries, plus Joey Gase, who also raced a Toyota.

Wilson discussed how Toyota, with JGR as its flagship organization, has found success in the Cup Series despite its low car count.

“This has been a very deliberate strategy,” Wilson said. “It’s contrary to our initial strategy when we came in the sport (Toyota entered the Cup Series in 2007). … At the time Dodge was still participating so we were one of four manufacturers. I simply divided by four and said ultimately our target is to have a proportionate representation on the race track. But circumstantially that just never worked out and what we came to realize and came to appreciate is that having a disproportionate of a few number of cars allowed us to concentrate our resources.

“Because don’t think as we add teams I get more budget, that just doesn’t happen. So again, by having fewer, yet higher quality teams, that’s proven quite successful. It bites us on the speedways (Daytona and Talladega) in the way we’ve come to race on the speedway, just because it does become a numbers game. But by and large you look at the last five years and that served us very well.”

Toyota has two Cup championship since 2015 and has won 72 Cup races in that time

What would it take for Toyota to invest in more entries? Simply, lower costs to compete.

“We as a manufacturer could expand our footprint without necessarily expanding our budget,” Wilson said. “Again, if we can do that in a manner that doesn’t compromise our overall effort as an OEM (original equipment manufacturer), then we’re certainly open to that. The other thread to that common denominator is that it’s not just numbers, it is the quality of the teams and organizations. The industry has been talking a lot about this recently and Matt DiBenedetto and his situation at Leavine Family Racing is kind of an example of this. But it’s not just good enough to have a great driver, you have to have a business plan that will support that driver, partners and sponsors and all of those pieces coming together.

“Again, our success is founded upon the strength of our teams and every piece of that team, the driver, the crew chief, the engineer, the manufacturing, all that comes together. If there are opportunities that present themselves to us with quality organizations, quality people and tied to, again, a model, a participation model that allows us to more with the same, then why wouldn’t we consider adding to our fold?”