Front Row Motorsports is changing things up on its No. 34 Ford for the Throwback Weekend at Darlington Raceway next week (6 p.m. Sept 1 on NBCSN).
After three years of using the same retro Love’s Travel Stops paint scheme, the team will show up in Darlington next weekend with Dockside Logistics as Michael McDowell‘s primary sponsor. With that sponsor comes a tribute to long-time NASCAR owner and former driver Jimmy Means.
McDowell’s car will be made to look like the No. 52 Alka-Seltzer Pontiac Means owned and drove part-time from 1989-91 in the Cup Series.
One of Means’ cars, which was driven by Mike Wallace, is located in Dale Earnhardt Jr.’s car graveyard.
Front Row Motorsports was originally known as Means-Jenkins Motorsports, based on a partnership between Means and current FRM team owner Bob Jenkins. Their relationship began with Jenkins sponsoring Means at Bristol with his local Taco Bell franchise, which led Jenkins to a partial ownership of Means’ race team. The team was active for one year before Jenkins separated and founded Front Row Motorsports.
“Throwback weekend at Darlington is one of my favorites of the whole year,” McDowell said in a press release. “It’s fun to recreate some of the most well-known paint schemes throughout the history of our sport. Our owner, Bob Jenkins, has always admired Jimmy Means, and the Alka-Seltzer car is definitely a favorite of his. I’m really excited that we can honor their friendship with our No. 34 Dockside Logistics Ford.”