Bristol Motor Speedway extends partnership with Food City in multi-year deal

Getty Images

Bristol Motor Speedway announced a multi-year extension of its partnership with Food City on Wednesday, continuing the track’s longest sponsor partnership.

The regional grocery chain will remain a sponsor of the spring Cup race on the short track (Food City 500) and the fall Xfinity race (Food City 300).

Food City first sponsored the spring Cup Bristol race and the fall Xfinity race in 1992, making it the second longest entitlement sponsor in NASCAR behind the Coca-Cola 600 at Charlotte Motor Speedway.

Bristol also announced multi-year partnerships with Alsco, Bush’s Beans, UNOH and Ohio Logistics.

Alsco is the new sponsor of the spring Xfinity race, which also kicks-off the four-race Dash 4 Cash program.

Bush’s Beans will sponsor the K&N Pro Series East race in August and will continue supporting Bush’s Beans Pole Day ticketing program in 2019. Guests can receive one free ticket to Bush’s Beans Pole Day for every two cans of Bush’s Beans product purchased.

Ohio Logistics will be the presenting sponsor of the August Gander Outdoor Truck Series race, the UNOH 200.