Brad Keselowski says ‘wins are huge’ in keeping, attracting sponsors

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Brad Keselowski was thrilled with his second Cup victory of the season, but the victory was more meaningful because the car’s sponsor, Reese/Draw Tite, serves as a primary sponsor for only two races.

“We’re fighting so hard to keep sponsors on our car and we have some gaps (in 2020) to fill there,” said Keselowski, whose other victory this season was in Atlanta with sponsor Autotrader.

“When we win with some of those partners, it’s a really big deal for us,” Keselowski added.

Reese/Draw Tite will be back as the primary sponsor on Keselowski’s car later this season. The brands were on Keselowski’s car twice in 2018 — at the first Martinsville race and Richmond playoff race.

Reese/Draw Tite sponsored Keselowski’s Truck Series team beginning in 2012. Reese/Draw Tite signed a multi-year sponsor deal with Team Penske in 2018.

“The wins are huge,” Keselowski said in attracting and retaining sponsors. “You have to win. The market loves winners, as it should. That’s what you would like it to be. You would like it to be about winning and sponsors that are connected to that. In my mind, that’s the way it should be.

“I didn’t come into this sport with a name that was just going to give me sponsors and the biggest sponsors out of the gate. With that in mind, our team has to win. (Car owner Roger Penske) is great because he’s so smart with these business-to-business deals. But even that, that’s really hard on him, and he doesn’t deserve that full burden. He’s worked his butt off, and he shouldn’t have to be in every board meeting and trying to solidify the deals, and I recognize that for him, and I’m proud of the efforts that he does put in, and the last thing I want to do is make him do more of them, right?

“So with that in mind, I hope that we can continue to attract the high‑level sponsors we need to be competitive at this level, and the best way I know how to do that is wins like today.”

Keselowski, who led 446 of 500 laps Sunday, says he plays a role in helping with sponsorship.

“It would be a lot easier to just be the race car driver, but I accept the fact that if we want to have the funding we need to be able to compete with the Toyotas specifically, who are certainly very high up on the funding level, we have to generate those revenues and those funds, and that’s the way we’re going to get back to Victory Lane,” Keselowski said. “You need that to be able to afford the engineering, to be able to afford the pit crew and still pay me to drive. So winning is very, very important.”

Keselowski also said he has five unfunded races to fill in the Xfinity Series this season that he hopes to be able to run but won’t without sponsors.

Charlotte race green flag delayed by weather

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CONCORD, N.C. — Rain showers hammered Charlotte Motor Speedway virtually all day Sunday and led to a delay in the start of the Coca-Cola 600, the NASCAR Cup Series’ longest race.

The race was scheduled to start at 6:21 p.m. ET, but light rain was still falling at that time in the speedway area near Charlotte.

The evening forecast showed slight improvement, and track chairman Marcus Smith tweeted that he was projecting a start of the race between 8 and 8:30 p.m. Sunday.

William Byron will start the race from the pole after qualifying was washed out Saturday night.

Saturday’s 300-mile Xfinity Series race was postponed because of weather and is scheduled for noon Monday.

RFK Racing gains sponsorship from submarine recruiting group

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CONCORD, N.C. — NASCAR racing and submarines? Yes.

RFK Racing announced Sunday at Charlotte Motor Speedway that it has entered a partnership with BlueForge Alliance, which is involved in securing workers for the U.S. Navy’s Submarine Industrial Base (SIB) program. BuildSubmarines.com will be a primary sponsor for RFK drivers Brad Keselowski and Chris Buescher in 10 Cup Series races this year and in 18 races per season beginning in 2024.

The sponsorship will showcase the careers related to the submarine-building program across the nation.

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“I’m proud to support a cause of such vital significance to our country with this new partnership,” Keselowski said. “The synergies between a NASCAR team and our military’s needs to stay on track fast are countless. We hope to inspire the workforce of the next generation across the country when they see RFK race and hear our message.”

The sponsorship will support the mission to recruit, hire, train, develop and retain the SIB workforce that will build the Navy’s next generation of submarines, the team said.

“We are excited and grateful to be teaming with RFK Racing to drive awareness of the thousands of steady, well-paying manufacturing jobs available across the nation. Innovation, working with purpose and service to others are hallmarks of both of our organizations,” said Kiley Wren, BlueForge chief executive. “Together, we aim to inspire NASCAR fans and all Americans to pursue career opportunities that will support our national defense.”

Kyle Larson visits Indianapolis Motor Speedway to survey the scene

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Former NASCAR champion Kyle Larson, who is scheduled to run the Indianapolis 500 in 2024 as part of an Indy-Charlotte “double,” visited the Indianapolis Motor Speedway garage area Sunday on Indianapolis 500 race day.

Larson said he wanted to familiarize himself with the Indy race-day landscape before he becomes immersed in the process next year.

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Larson later returned to Charlotte, where was scheduled to drive in the Coca-Cola 600 Sunday night. Next year, he’s scheduled to run both races.

“I love racing,” Larson told NBC Sports. “I love competing in the biggest races. In my opinion, this is the biggest race in the world. I wanted to be a part of it for a long time, and I finally feel like the timing is right. It’s pretty cool to have a dream come true.

“I wanted to come here and kind of experience it again and get to experience how crazy it is again before I’m in the middle of it next year. I kind of want as little surprise as possible next year.”

In the 2024 500, Larson will be one of four drivers with the Arrow McLaren team.

Earlier this month, Larson and Hendrick Motorsports vice chairman Jeff Gordon attended an Indy 500 practice day.

Larson said Sunday he hasn’t tested an Indy car.

“I don’t know exactly when I’ll get in the car,” he said. “I’ve had no sim (simulator) time yet. I’ve kind of stayed back. I didn’t want to ask too many questions and take any focus on what they have going on for these couple of weeks. I’m sure that will pick up after today.

“I look forward to the challenge. No matter how this experience goes, I’m going to come out of it a better race car driver.”

 

 

 

Jimmie Johnson: Building a team and pointing toward Le Mans

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CONCORD, N.C. — These are busy days in the life of former NASCAR champion Jimmie Johnson.

Johnson is a co-owner of Legacy Motor Club, the Cup Series team that has struggled through a difficult first half of the season while it also is preparing for a switch from Chevrolet to Toyota next year.

Johnson is driving a very limited schedule for Legacy as he seeks to not only satisfy his passion for racing but also to gain knowledge as he tries to lift Legacy to another level. As part of that endeavor, he’ll race in the Coca-Cola 600 in Legacy’s No. 84 car, making his third appearance of the season.

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And, perhaps the biggest immediate to-do item on Johnson’s list: He’ll race June 10-11 in the 24 Hours of Le Mans, the world’s biggest endurance race and another of the bucket list races the 47-year-old Johnson will check off his list.

“I’m excited, invigorated, exhausted — all of it,” Johnson said. “It has been a really exciting adventure that I’ve embarked on here — to learn from (Legacy co-owner) Maury Gallagher, to be a part of this great team and learn from everyone that I’m surrounded by. I’m in a whole new element here and it’s very exciting to be in a new element.

“At the same time, there are some foundational pieces coming together, decisions that we’re making, that will really help the team grow in the future. And then we have our job at hand – the situation and environment that we have at hand to deal with in the 2023 season. Depends on the hat that I’m wearing, in some respects. There’s been a lot of work, but a lot of excitement and a lot of fun. I truly feel like I’m a part of something that’s really going to be a force in the future of NASCAR.”

Johnson is scheduled to fly to Paris Monday or Tuesday to continue preparations for the Le Mans race. He, Jenson Button and Mike Rockenfeller will be driving a Hendrick Motorsports-prepared Chevrolet as part of Le Mans’ Garage 56 program, which is designed to offer a Le Mans starting spot for a team testing new technologies.

“For me, it’s really been about identifying marquee races around the world and trying to figure out how to run in them,” Johnson said. “Le Mans is a great example of that. Daytona 500, Coca-Cola 600 — these are the marquee events.”

He said his biggest concerns approaching the 24-hour race are being overtaken by faster prototypes in corners and racing at night  while dealing with the very bright lights of cars approaching in his rear view mirrors.

At Legacy, Johnson has work to do. Erik Jones has a top finish of sixth (and one other top 10) this season, and Noah Gragson is still looking for his first top-10 run. He has a best finish of 12th – at Atlanta.

“I think Erik (Jones) continues to show me just how good he is,” Johnson said. “He’s been in some challenging circumstances this year and keeps his head on — focuses, executes and gets the job done. I’ve really been impressed with his ability to stay calm and execute and just how good he is.

“With Noah, from watching him before, I wasn’t sure how serious he took his job in the sport. I knew that he was fast, and I knew that he liked to have fun. I can say in the short time that I’ve really worked with him closely, he still has those two elements, but his desire to be as good as he can in this sport has really impressed me. So I guess ultimately, his commitment to his craft is what’s impressed me the most.”