Analyzing the attention on Hailie Deegan after her breakthrough wins

3 Comments

Hailie Deegan’s victory in the K&N West Series season opener at Las Vegas was only the beginning for the teenager who could be emerging as a NASCAR star.

After the big win (which will be aired on replay at 6 p.m. ET today on NBCSN), Deegan was featured on FS1’s Xfinity practice coverage Friday at Las Vegas Motor Speedway. She drove the pace car at the start of Saturday’s Xfinity race. She also announced a six-race deal Friday to race in the ARCA Series with Venturini Motorsports.

MORE: Hailie Deegan: I put my helmet on the same way everyone else does

During the latest NASCAR America Splash & Go (video above), NASCAR on NBC analyst Dale Jarrett said Deegan, who became the first female to win in K&N last year, should take advantage of the exposure from her success.

“You have so many more opportunities in this day and time for these young people and drivers and aspiring Cup drivers,” Jarrett said. “I think she has all the tools to make it happen. You can do and say all the things you want, but if you aren’t making things happen on the track, I think people look at and say, ‘That’s just noise.’ But she’s making noise on the track. She’s done a great of making passes and doing things at the right time. She’s really maximizing everything on the track and off.”

Deegan’s victories come as NASCAR is in a transitory era of trying to promote its next generation of stars. Last year, that was met with some resistance from Cup veterans, particularly when there weren’t many wins by the youthful brigade for several months after Austin Dillon‘s Daytona 500 victory (Erik Jones and Chase Elliott broke through during the summer).

“There’s nothing wrong with speculation, now how far you take before it’s more than what people want, you have to have that success,” Jarrett said. “In the case of the young drivers in the Cup Series, they’re at the top level going against veterans, and it kind of backfired last year.

“In the case of Hailie Deegan, I think right now she’s getting the right type of exposure. She throws in just enough wins and shows the talent and ambition to move forward and maximize this.”

Deegan’s slate with Venturini (which also includes the K&N East race Aug. 15 at Bristol Motor Speedway) will include visits to Pocono Raceway and Kansas Speedway, providing the superspeedway experience she will need to advance.

“What I see in the schedule is she’s getting high-profile races along with difficult tracks,” Jarrett said. “That’s really important to understand that. I like she’s in good equipment in the K&N Series and Venturini has good stuff in ARCA. Especially at difficult racetracks, you don’t want a young driver discouraged. She can learn a lot and maximize her exposure.”

NASCAR America Splash & Go videos are available every Tuesday, you can watch the videos at http://www.nbcsports.com/nascar or by subscribing to the NBC Motorsports’ YouTube channel.