Meet the ‘Gen 7 for NASCAR’ that could include shorter races and capped costs

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DAYTONA BEACH, Fla. — Are shorter races better? That’s a discussion taking place in NASCAR, along with the length of the season and other key topics.

“We have to keep (fans) engaged,” car owner Jack Roush said Friday at Daytona International Speedway. “We have to think about their attention spans. The races may need to get shorter.  That could be cost savings all the way around. Probably need to get shorter. 

“People say we need to race fewer times. I’m not sure that’s true. I used to tell (NASCAR Vice Chairman) Mike Helton, if he had three or four races a week, I’d be there for him. I don’t know if I’d say that today.”

Already this week, Kevin Harvick has advocated eliminating the Clash, and Denny Hamlin has noted one of the most popular events in the Olympics is the 100-meter dash instead of the marathon, a hint to shorter races

These comments have been made as the sport looks to cut costs for teams and energize fans who can become weary over a 38-race season that goes from February to November. NASCAR President Steve Phelps said last year that various ideas would be considered for the 2020 schedule and beyond. 

Car owner Roger Penske, whose organization is coming off Joey Logano’s Cup championship season, likens the sport’s look at race lengths to its focus on the next car, which is targeted to debut in 2021.

“I think we’re really talking about Gen 7 for NASCAR,” Penske said, using the term for the next car. “It’s not just the car or the engine. I think it’s the show, it’s the length of the races, it’s where we’re going to run, are we going to run more at night, short tracks. Let’s call it Gen 7 for NASCAR, not just the car.”

A shorter season could limit how many weekends NASCAR goes head-to-head against the NFL in the fall. Shorter races could provide the opportunity for midweek races. The belief from those advocating shorter races is that it would create a better show for fans.

“I think it’s an exciting time for us really in the sport,” car owner Joe Gibbs said. “You know, there’s times that you struggle, and I think we have struggled some, but I honestly think (NASCAR Chairman) Jim France is on board and after it.  I think we, having constant meetings with everybody has kind of put everything on the table. 

“We’ve got a great fan base, but I think everything is really out there, scheduling, everything that you’re talking about, cost savings, everything is on the table. And so sometimes when you go through a tough time, those wind up being the best times because it causes you to really think your way through things.”

Just as important to teams are the costs, which NASCAR continues to look to cut. There’s also been talk of some type of spending limitation for teams.

“You’re going to see other things happen with the cars, engine packages, that’s going to reduce the cost,” car owner Rick Hendrick said. “So NASCAR is really on it. When you look at it, we talk about a spending cap. I don’t know how you regulate that with all we have going on. I mean, everything is on the table.”

Bob Jenkins, car owner for Front Row Motorsports, said cost containment can make an impact for his three-car organization.

“The ultimate goal has always got to be how can we do more with less with any team,” he said. “I think some of the larger teams have felt the financial pinch maybe more so than we have. When you’re in a constant evolution mode, it’s hard for us to keep up. We can make suspension changes a few times a year. Like Roger said, we can’t change cars every week.

“In previous years, we were always a generation or two behind and it shows on our performance. I think now when they come with these common parts that are produced by a third-party manufacturer that can’t be tweaked or re-engineered it only helps a team like us.”