Rising NASCAR star Hailie Deegan: ‘I put my helmet on the same way everyone else does’

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At 17, Hailie Deegan is far from a conventional teenager.

At an age where many of her peers are learning to drive or getting a driver’s license for the first time, Deegan not only has been driving race cars and off-road vehicles for nearly a decade. She also has become one of the rising young female stars in NASCAR racing:

  • In late September, she became the first woman to win a NASCAR K&N Pro Series West race (Meridian Speedway in Meridian, Idaho).
  • In so doing, she became only the second female race winner in NASCAR history, joining Shawna Robinson, who won three races in 1988 and ’89 in the now-defunct NASCAR Dash Series.
  • Deegan wrapped up the season by winning K&N Pro Series West rookie of the year, finishing fifth in the final standings.
  • Early last month, the Temecula, California, native was named to Forbes’ “Women In Sports to Watch in 2019.”

And now Deegan has her sights set on not only winning more races in 2019 but also to capture the K&N West championship. If she does, she’ll add another page to her NASCAR history book, becoming the first female champion in any NASCAR series.

“I’m not done, I still have so much more to accomplish,” Deegan told NBC Sports. “It’s like there’s a ladder, and this is the first step up the ladder.

“You don’t feel accomplished when you get that first step on the ladder. You feel accomplished when you’re on top of the ladder. I want to be on top, and I’m going to do everything in my ability to get there.”

A straight-A, home-schooled student who graduated high school at 16, Deegan begins her second full season in the K&N Series on Sunday at New Smyrna Speedway (to air on NBCSN on Feb. 13 at 6 pm ET), just a few miles from where she hopes to race one day: Daytona International Speedway.

Deegan drives for one of the most successful K&N teams, Bill McAnally Racing, with primary sponsorship from NAPA Auto Parts and Toyota.

“I don’t want to be cocky, but I want to win a championship and feel that with my team, I have the ability,” Deegan said.

When she and her team arrived last September to race at Meridian Speedway — a quarter-mile paved oval — she already had compiled two runner-up results and seven other top-10 finishes in her first 11 starts (she finished the K&N West season with 12 top 10s in 14 starts).

But she was hungry for that elusive first win.

“We just really had to find what worked for me, what crew guys worked well with me, and who didn’t,” Deegan said. “I think we figured that out halfway through the season, and from that point, we were running in the top three or top five almost every single race.”

Deegan and her team felt so confident about the Idaho race that they broke into song and dance beforehand to the driver’s favorite song, Eminem’s “The Real Slim Shady”, to get pumped up.

It’s a habit she picked up from her motorcycle and off-road racer father Brian Deegan, who also listens to music to motivate himself before his own races. One of Hailie’s crew members brought a portable speaker to continue playing the song as the team paraded and pushed her car onto the starting grid.

Deegan started fourth and stayed in the top five the entire race. On the final lap, she applied a textbook bump and run to then-teammate Cole Rouse two turns from the finish line. She sailed past to capture the checkered flag and put her name in NASCAR’s history books.

The winning maneuver was not happenstance.

“We went into that race with aggressive intentions,” Brian Deegan said. “We knew it was a short track, flat, so we went to the go-kart track and practiced bump and runs. We must have practiced 1,000 of them.

“It’s a fair race move. You just have to perfect it so you don’t knock a guy out. We went into that race and planned to do that move. When it came down to the last lap, I was like, ‘Hailie, you know what to do. We can make friends later.’”

While Rouse was initially upset at being knocked out of the way, he soon cheered for such a big achievement.

Derek Kraus, one of Deegan’s fellow teammates at Bill McAnally Racing, is also 17 and entering his third year in K&N competition with BMR. He’s watched her develop.

“She shows a lot on the racetrack,” Kraus said. “She adapted to it really well and really fast, too. It takes other drivers a little longer than what it took her to get used to K&N cars. It’s way different from what people expect. It’s a heavier stock car. You definitely have to know what you’re doing. She’s worked her tail off to get where she is.”

Kraus, of Stratford, Wisconsin, admires Deegan not just for her ability on the track but also her demeanor off it.

“She always seems to be in a happy mood and is uplifting,” Kraus said. “She’s never down, no matter how bad the night is or what happens on the racetrack. I think I’ve only seen her mad just once, and that’s pretty good for a whole season. She’s a good teammate to have around because she’s always happy and laughing.”

Kraus noted that it doesn’t make a difference that Deegan is female. Once she straps into her car, she’s a racer first and foremost.

“Her being a girl or being my age, once you put that helmet on, everyone’s the same, everyone’s equal,” Kraus said. “No matter if you’re driving against a 15-year-old or a 40-year-old, you’ll never know the difference once you get that helmet on.”

Deegan got the racing bug from her father, one of the most successful freestyle motocross riders in the United States and the most decorated rider in X Games history.

“My dad has pretty much taught me, he’s built this thing with me, he trains with me, practices with me, goes to the gym with me, we battle each other at the go-kart track,” Deegan said. “We’re so competitive with each other, and I feel like we both make each other better because we’re so hard on each other, just trying to be the best we can.”

Brian and Marissa Deegan have three children who all have become racers. Hailie is the oldest, while 12-year-old brother Haiden is a multiple champion in motocross, and 8-year-old brother Hudson is competing in both motocross and karts.

But it’s Hailie that has been the biggest chip off the old block racing-wise so far.

“I tried to teach her all my tricks and everything it takes to win and the ability to learn on her own,” Brian Deegan said. “My goal is one day (she) will surpass me.

“Hailie rode dirt bikes when she was little, which I thought was a good foundation for her to start on. But when it comes to girls in motorsports, in my opinion, the reality is there’s a lot more opportunities on four wheels than two.

“So (racing cars) is something we worked towards. It’s not by accident. Ever since she was 8 years old, she’s been racing with me. About 2009, we got her into racing trucks and go-karts, dirt, off-road karts. Each year, she got better. Then she started winning races and started winning championships, and it started snowballing from there.”

By the time she was 12 years old, Hailie told her parents she was ready to go all-in as a race car driver.

“That’s when I thought this is going to be her path,” Brian Deegan said. “It really wasn’t just our decision, it was something she wanted to do, and that’s kind of where it started.

“We’re excited to conquer this sport as a family and win the fans over. Hailie is what you see is what you get. She’s not putting on a front. She’s giggly, fun, no bad bones in her body. I don’t think I’ve ever heard her say a bad word. We’re very fortunate.”

Deegan is serious about everything she does racing-wise. That includes how she revels in beating her father in regular go-kart races they compete in against each other – with a lot of good-natured trash talking between them.

“We go and have the gnarliest battles out there; we’ve actually totaled a couple karts,” she said with a giggle.

Brian Deegan also laughs about some of the on-track battles he’s had with his daughter.

“Usually, that’s where you start blaming the cars or tires, the kind of standard excuse by racers,” Brian Deegan said. “You can always find an excuse. We definitely talk crap to each other and give each other a hard time on who’s faster. That’s friendly competition, it’s what keeps you pushing to be better.

“Every day, we talk about racing. Every day, we talk about strategy. Why (and) how we’re going to win, who we’re going to beat and how are we going to do it. That’s a daily deal that we’ve done.”

It’s not every day that a lower-rung NASCAR race can be life-changing, but it certainly was in Hailie Deegan’s case. Not only did her victory in Idaho affirm that she could win a race, the national attention she’s received since might be a lot for a 17-year-old — but not her.

“At the beginning of last year, I was just completely lost,” she said. “I didn’t really know what I’m doing. I’m still learning. I didn’t know where my place is in the stock car world. I was just lost. I didn’t know the terms about the car, didn’t know what to change, and then about halfway through the season, it just clicked, and everything just fell into place.

“Ever since then, we started running up front every single race. Coming into this year, I feel a lot more confident in myself. I know I have the abilities. I know my place. I know what to do now. I know what to work on, and I know my strengths and weaknesses.

“As soon as last season ended, I was ready for it to start back up again. I’d say, ‘How many more months to go?’ I’ve literally been counting the days. I hate the offseason.”

In just a few days, she’ll be back in the driver’s seat at New Smyrna.

Much like what her teammate Kraus said, Deegan’s competitiveness rises to the surface in races. But outside her race car, she has not let the success get to her.

“There’s nothing I hate more than an over-cocky person,” she said. “I have friends that’ll be all cocky and then go out and get their butt whooped. They’re the worst.

“I don’t try to call stuff before it happens, because in the end, it’s not always going to happen. I’d rather be humble and wait for myself to succeed and then take it all in from there.”

While Deegan wants to win a championship, she remains grounded. Her maturity, savviness and philosophy belie her youth.

“My dad has kept me real good at just focusing on racing,” she said. “In the end, success comes with results, and you’ll get everything with results, so let’s just make it easy and get right to the point and get those results.”

Deegan achieved all her goals last season. For 2019, she hopes to earn at least three more K&N West wins and one in the K&N East Series (in which she will run select races), along with the West championship.

Where would she go from there?

“The best is yet to come,” Brian Deegan said of his daughter. “We’re just starting. We’re just getting in it. She has a legitimate chance of being the first girl to win a NASCAR championship, and that could happen this year.”

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RFK Racing, Trackhouse Racing, Hendrick Motorsports announce sponsors

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RFK Racing, Trackhouse Racing and Hendrick Motorsports each announced primary sponsorship deals Monday.

King’s Hawaiian, which served as a primary sponsor in three races last year, returns to RFK Racing and Brad Keselowski’s No. 6 car this year. King’s Hawaiian will expand its role and be a primary sponsor for nine races. 

The first race with the sponsor will be this weekend’s Busch Light Clash at the Los Angeles Memorial Coliseum. King’s Hawaiian also will be the primary sponsor on Keselowski’s car for Atlanta (March 19), Bristol Dirt (April 9), Kansas (May 7), World Wide Technology Raceway (June 4), Sonoma (June 11), Pocono (July 23), Daytona (Aug. 26) and Martinsville (Oct. 29).

Jockey returns to sponsor the Trackhouse cars of Ross Chastain and Daniel Suarez for three races each this season with its Made in America Collection.

Jockey will be on the No. 99 car for Suarez at this weekend’s Busch Light Clash, the Bristol Dirt Race (April 9) and  Martinsville (Oct. 29).

Chastain’s No. 1 car will have Jockey as the primary sponsor at Richmond (April 2), Dover (April 30) and Michigan (Aug. 6).

Hooters returns to Hendrick Motorsports and will be the primary sponsor on the No. 9 car of Chase Elliott for the Bristol Dirt Race (April 9), the Chicago street course event (July 2) and Homestead-Miami Speedway (Oct. 22).

Toyota has ‘irons in the fire’ for expanding its lineup in NASCAR Cup Series for 2024

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DAYTONA BEACH, Fla. – Toyota Racing Development is making a renewed push to expand its lineup in the NASCAR Cup Series, and president David Wilson is optimistic about adding new teams for 2024.

“We’ve got some good irons in the fire now,” Wilson told NBC Sports last weekend at Daytona International Speedway. “What was once a very effective strategy to amass our resources across fewer cars, with the marginalization of the areas that we have to play in and the flattening out of the playing field, we definitely need some more help.”

When TRD entered NASCAR’s premier series as a fourth manufacturer 16 years ago, the target was fielding roughly a quarter of the 43-car field. But Toyota’s Cup fleet always has remained in the single digits even as NASCAR shrunk to three manufacturers and a 40-car field.

Last year, there were six full-time Camrys in Cup between Joe Gibbs Racing (four) and 23XI Racing (two). Wilson said “nine to 10 cars is probably our sweet spot with this new car.”

Over the past two years, TRD has talked to teams within NASCAR and at least two potential car owners who had yet to enter racing. Wilson declined to say if Toyota now is focused on existing or new teams but did rule out a Chevrolet or Ford anchor team such as Hendrick Motorsports or Team Penske.

“We’re talking to a lot of the incumbents,” Wilson told NBC Sports. “It’s a very dynamic time right now. If you’re a team, you want to have an association with a manufacturer. Again, even in spite of the new car, the flattening of the playing field, there’s still something about having an alliance and partnership. The good news is there’s a lot of interest. The bad news is you don’t have to worry about Penske or Hendrick.

“So what’s interesting from a fan standpoint, what’s going to continue to drive interest in our sport is the trajectory of some of the smaller organizations. The Tier 2 or 3 and how they get better. And that’s good for the sport, because as we saw last year, the number of teams that won, the number of drivers that won was historically unprecedented.”

The Next Gen made its debut in NASCAR last year with the goal of reducing costs through standardization of the chassis and parts supplied by single-source vendors while also reducing development expenses. While primarily intended to introduce a more cost-effective team business model, the Next Gen also delivered a new era of competitiveness in its inaugural season. The 2022 season tied a modern-era record with 19 race winners, and the Championship 4 breakthrough by Trackhouse Racing (with Ross Chastain) was indicative of a new crop of teams able to contend outside of the traditional powerhouses.

Wilson also believes the Next Gen should allow TRD to pursue more teams without breaking the bank.

“My budget doesn’t extrapolate with added cars, so it’s a matter of allocating the same resource across more cars and not taking away from your current effort,” Wilson said. “But again, that’s more doable now because we’re much more constrained with our wind tunnel time as an example. That’s a resource that we pay, a number of dollars per hour, and NASCAR continues to trim that back. It wouldn’t surprise me in a couple of years if there is no wind tunnel other than for body submissions purposes. They’re being very intentional and thoughtful about trying to keep coming back into areas where the team feel they have to spend or OEMs feel they have to spend.”

Manufacturer investment remains important, though, and Wilson takes some solace (while also gritting his teeth) about the impact Toyota has made in NASCAR.

After a rough debut in 2007, TRD added Joe Gibbs Racing in 2008 and also opened a technical center in Salisbury, North Carolina, that helped drive its approach of getting its teams to work closely together.

It’s been an approach adopted by Ford and Chevrolet over the past decade. Ford opened its tech center in Concord several years ago, and General Motors opened a new 130,000-square-foot performance and tech center last year (just down the road from Hendrick Motorsports headquarters) with NASCAR operations overseen by Dr. Eric Warren.

“To suggest that we don’t have areas to work in, all you have to do is look at the monstrosity that General Motors has built in Concord,” Wilson said. “I haven’t been invited to tour it yet, but I have talked to some folks that have been through, and hats off to Eric and the guys there. They’re investing significant resources. Can’t say that I’m not a little envious.

“We cut the ribbon (on the Salisbury facility) in 2008, and it seems like just yesterday. What I love about this world or what I hate about it, if you’re not constantly moving forward, you’re falling behind. I love it that our competitors are re-evaluating how they participate. Not that they’re following our lead, but when we came in the sport, we were the only ones doing it this way. Getting our hands dirty and really participating is material to the return on that investment. I’m glad that there are others doing the same thing, but it does cause us to look forward and look at what we need to do to make sure that we remain competitive.

“It’s competition. It makes all of us better, and I like that side of it. That’s a microcosm of the greater automotive industry. When Toyota came to this country, ultimately we helped the competition indirectly get better because they had something different to compete against. That’s kind of fun.”

Wilson was at Daytona International Speedway last weekend to watch Vasser Sullivan’s No. 14 Lexus finish third in the GTD Pro category of the Rolex 24 at Daytona.

Surveying key race dates for the 2023 Cup season

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NASCAR Cup Series cars will fire up again Feb. 5 as the 2023 season begins with the Busch Light Clash at the Coliseum in Los Angeles.

Two weeks later, the regular season opens with the Feb. 19 Daytona 500, for decades the curtain-raiser for the Cup Series’ 10-month cross-country marathon.

With only a single week break in mid-June, the Cup schedule visits familiar stops like Darlington, Bristol, Martinsville, Talladega and Dover but adds two new locations that should be highlights of the year — North Wilkesboro and Chicago.

Here’s a look at key races for each month of the season:

February — With all due respect to the unique posture of the Clash at the Coliseum (Feb. 5) and the apparent final race on the 2-mile track at Auto Club Speedway (Feb. 26) before it’s converted to a half-mile track, the Daytona 500 won’t be surpassed as a February highlight. Since the winter of 1959, the best stock car racers in the land have gathered on the Atlantic shore to brighten the winter, and the results often are memorable. Richard Petty, Dale Earnhardt, David Pearson, Cale Yarborough, Jeff Gordon and so many others have starred on Daytona’s high ground, and sometimes even rookies shine (see Austin Cindric’s victory last year).

MORE: Friday 5: Legacy aiming for breakout season

March — The newly reconfigured Atlanta Motor Speedway saw its racing radically changed last year with higher banks and straights that are tighter. The track now is considered more in the Daytona/Talladega superspeedway “family” than an intermediate speedway, generating a bit of the unknown for close pack racing. William Byron and Chase Elliott won at AMS last year.

April — Ah, the return to Martinsville (April 16). Despite the rumors, Ross Chastain’s wild last-lap charge in last October’s Martinsville race did not destroy the speedway. Will somebody try to duplicate Chastain’s move this time? Not likely, but no one expected what he did, either.

May — North Wilkesboro Speedway is back. Abandoned by NASCAR in 1996, the track’s revival reaches its peak May 21 when the Cup All-Star Race comes to town, putting Cup cars on one of stock car racing’s oldest tracks for the first time in a quarter century.

June — The June 11 Sonoma road course race will end 17 consecutive weeks of racing for the Cup Series. The schedule’s only break is the following weekend, with racing resuming June 25 at Nashville Superspeedway. Sonoma last year opened the door for the first Cup win by Daniel Suarez.

July — The July holiday weekend will offer one of the biggest experiments in the history of NASCAR. For the first time, Cup cars will race through the streets of a major city, in this case Chicago on July 2. If the race is a success, similar events could follow on future schedules.

August — The Aug. 26 race at Daytona is the final chance for drivers to qualify for the playoffs, ratcheting up the tension of the late-summer race considerably.

September — The Cup playoffs open with the Southern 500, making Darlington Raceway a key element in determining which drivers have easier roads in advancing to the next round.

October — The Oct. 29 Martinsville race is the last chance to earn a spot in the Championship Four with a race victory. Christopher Bell did it last year in a zany finish.

November — Phoenix. The desert. Four drivers, four cars and four teams for the championship.

 

Trackhouse Racing picks up additional sponsorship from Kubota

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Trackhouse Racing announced Friday that it has picked up additional sponsorship for drivers Ross Chastain and Daniel Suarez from Kubota Tractor Corp. for the 2023 season.

Kubota sponsored Chastain’s No. 1 Chevrolet last October at Homestead-Miami Speedway. It is expanding its sponsorship to six races for the new season.

Chastain will race with Kubota sponsorship at Auto Club Speedway, Phoenix Raceway, New Hampshire Motor Speedway, Kansas Speedway and Homestead-Miami. Suarez’s Chevrolet will carry Kubota livery at Texas Motor Speedway.

MORE: Friday 5: Legacy seeks breakout year in 2023

The team also announced that a $10,000 donation will be made to Farmer Veteran Coalition for each Kubota-sponsored race in which Chastain finishes in the top 10. The FVC assists military veterans and current armed services members who have an interest in farming.

“The sponsorship from Kubota is especially meaningful to me because it allows me to use my platform to shine a bright light on agriculture and on the men and women who work so hard to feed all of us,” said Chastain, whose family owns a Florida watermelon farm.