Hendrick Motorsports, AdvoCare partner to bolster pit crew nutrition

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Hendrick Motorsports announced Thursday that the team has aligned with health and wellness company AdvoCare as its official nutrition partner through the 2020 season.

AdvoCare’s suite of nutritional and sports performance products will be used by HMS’s pit crews and teams in the NASCAR Cup series. The company’s products will be used in the team’s human performance areas, including its gym, training center, pit stop practice area and athletic field. AdvoCare also will work with HMS to develop digital content and promotional programs.

Like Hendrick Motorsports, AdvoCare has long been committed to a high level of human performance in NASCAR,” said Patrick Perkins, vice president of marketing for Hendrick Motorsports. “They are a leader in health and wellness and have a terrific legacy in our sport over many years.

“We are proud to partner with AdvoCare and know their products will benefit our athletes and teams, from high-performance training to recovery. It’s a great fit for our organization.”

AdvoCare is Hendrick Motorsports’ 18th new partner or partnership renewal since January 2018.

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