Hello and welcome to the NASCAR Hall of Fame.
I’ll be your guide as you take a tour of the museum’s newest wing – the Michael Waltrip “I’m at the wrong track” Advertising Hall of Excellence.*
Yes, it’s a mouth-full, but here in NASCAR we’re no stranger to saying a lot in Victory Lane to pay the bills.
And that’s what this exhibit is dedicated to – excellent examples of NASCAR and its teams paying the bills that also entertained loyal fans during breaks in the TV action.
Now, enjoy your trip through this loving look at some of NASCAR’s best commercial campaigns., and remember to watch the NASCAR Hall of Fame induction tomorrow night at 8 p.m. ET on NBCSN.
*This isn’t real, but it should be.
Aside from last season’s NASCAR Fantasy commercial, there’s a severe lack of ad campaigns these days that feature multiple drivers from separate teams and showcase their personalities all in one place. But back in the 2000s the Gillette Young Guns campaign was the standard-bearer for such a concept. Oh, and John Cena was in one.
How Bad Have You Got It?
How do you advertise NASCAR in an entertaining way without including a single shot of a stock car, a track or a NASCAR driver? Via the heightened reality of the “How Bad Have You Got It?” campaign.
The series is helped by depicting the actions of one man and his NASCAR addicted family over a majority of the ads.
Personal favorite: spraying champagne at a wedding anniversary.
Ride Along Program
During NASCAR’s 50th anniversary in 1998, this ESPN campaign featured multiple Cup drivers giving “rides” in the back of their cars to celebrities and actors playing every day people (with their dogs and their weasel collections).
Personal favorite: Richard Petty trying to commandeer his son Kyle’s ride after a bout of back-seat driving.