Brad Keselowski reveals vision for his new 3D printing company

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STATESVILLE, N.C. – Brad Keselowski unveiled his long-anticipated new business Thursday, which is designed to be “at the forefront of the fourth industrial revolution.”

Keselowski Advanced Manufacturing, which will be housed in the 70,000-square-foot shop that once was the base of the 2012 Cup champion’s NASCAR truck team, will be a hybrid manufacturing factory that Keselowski said will help build “the world of the future.”

In a release, Keselowski said “tens of millions of dollars” would be invested in “equipment and expertise.” The company has a staff of 30 with plans to expand to 100 by the end of the year.

Keselowski told reporters that he has no investors, and it’s all his money. He said he didn’t leverage the spend by going into debt.

“I already owned the facility so that was advantageous,” he said. “I liquidated the truck series assets, and that helped to pay for this. I wanted to do it myself so I could go fast.

“I’ve been very frugal for a number of years. I didn’t put my house on the line. There are some risks, but you have to believe in something. I wasn’t going to just retire from racing and do nothing. The opportunity was right. I feel I hit the market perfectly.”

Keselowski is hoping for a return on the investment within five to 10 years. He envisions it as possibly providing an avenue for staying involved in NASCAR after his driving career ends, perhaps as a team owner (though he also cautioned he “didn’t want to get too far over his skis” on the future).

“I feel like I’m planting a really nice seed, so we’ll see where it goes,” he said.

He said the business also wouldn’t curtail his driving career, where he said winning another Cup championship remains a major goal.

“I need a job to pay for it, especially for the next few years,” he said. “I don’t think it affects my timeline of being a competitor on the NASCAR level.

“In some ways, I hope it potentially extends it as we see the market shift with drivers in a position where they can no longer really be paid. Or sometimes they really have to pay to race. I hope it can extend that because I’ll be immune to it.”

Partnering with several equipment and technology companies, KAM will focus on “additive manufacturing,” also known as 3D printing, that can bend and form metal into parts.

“In North America, no one will offer hybrid manufacturing on the scale we will,” Keselowski during a 20-minute presentation to media and industry members.

Though there could be motorsports applications, Keselowski said the vast majority of its clients will be outside racing. “If this only serves motorsports, it’ll be a tremendous failure,” he said. “I’m sure it’ll dabble some.”

He does have some NASCAR faces on his payroll already, though, hiring former Roush Fenway Racing crew chief and executive Robbie Reiser as production manager.

“His ability to build teams at the NASCAR level is a direct parallel to what we’re looking to do here,” Keselowski said of Reiser.

Keselowski said the company plans to hunt the NASCAR job market for “a lot of people behind scenes in engineering and manufacturing talent. That’s part of the reason I liked this sector. The talent pool here is phenomenal. As the motorsports sector continues to change, I expect the pool to overflow and find top talent.”

The Statesville location also is attractive because of its adjacent airport, which allows for swift transport in an industry with on-demand needs.

Keselowski said his company will focus on “new and exciting products the world has never seen” in industry sectors such as aerospace, nanotech, biotech and quantum computing that he believes will lead the fourth industrial revolution. Keselowski said KAM already has aerospace and Defense customers and hopes to branch into automotive and medical contracts.

Keselowski, who turns 35 next month, said his background as a NASCAR driver makes him “perfectly positioned to lead an advanced manufacturing company” because his “years in motorsports have taught several lessons in the harshest of environments where failure to perform could mean not only your job but also your life.” He learned more about advanced machines and tools from his exposure in NASCAR, which has become heavily focused on engineering over the last 15 years.

As a driver at “the top of the fastest and most rigorous feedback loop in the world,” Keselowski said he watched how Team Penske’s 500-plus employees responded to solving racing problems and wanted to apply it to manufacturing.

“Teams meet massive challenges with speed, precision and reliability,” Keselowski said. “So I asked, ‘What if this was available outside motorsports? What could these technologies and talents achieve?’”

Keselowski, whose grandfather spent World War II making military drill bits, said he was inspired by the manufacturing background of his Michigan-based family.

“My vision of KAM was born of fire and competition, and the ability to act fast,” said Keselowski, whose family owned team raced its own Late Models.

Keselowski traveled through Europe last summer to learn about “factories of the future” that rely on heavy automation, robotics, cloud computing and “the Internet of things” for building.

“All of those maximize communication and efficiencies,” Keselowski said. “All of those tools will be used in the facility today.”

 

Sunday’s Cup race at Bristol: Start time, forecast and more

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After four races on tracks more than 1 mile in length, NASCAR heads to Bristol Motor Speedway for Sunday afternoon’s race.

NASCAR’s first short track race of the season concludes a two-week period where the Cup Series will have run five times.

Kevin Harvick won the first race in this stretch May 17 at Darlington Raceway. Denny Hamlin won the May 20 Darlington race. Brad Keselowski won last weekend’s Coca-Cola 600 at Charlotte. Chase Elliott won at Charlotte on Thursday night.

Here are the details for Sunday’s race:

(All times are Eastern)

START: Tennessee Gov. Bill Lee will give the command to start engines at 3:43 p.m. The green flag is scheduled to wave at 3:53 p.m.

PRERACE: Garage access health screening begins at 7:30 a.m. (teams are assigned specific times). Engine prime and final adjustments at 1:30 p.m. Drivers report to their cars at 3:20 p.m. The invocation will be given at 3:35 p.m. by Mike Rife, pastor of Vansant Church of Christ in Vansant, Virginia. The national anthem will be performed at 3:36 p.m. by Edwin McCain. There will be a flyover at 3:37 p.m.

DISTANCE: The race is 500 laps (266.5 miles) around the 0.533-mile oval.

STAGES: Stage 1 ends on Lap 125. Stage 2 ends on Lap 250.

TV/RADIO: FS1 will televise the race. Its coverage begins at 3 p.m. Performance Racing Network will broadcast the race. Its broadcast begins at 2:30 p.m. and also can be heard at goprn.com and SiriusXM NASCAR Radio.

FORECAST: The wunderground.com forecast calls for sunny conditions with a high of 70 degrees and a zero percent chance of rain at the race’s start.

LAST RACE: Chase Elliott took the lead from Kevin Harvick with 28 laps to go and went on to win Thursday night’s Cup race at Charlotte Motor Speedway. Denny Hamlin finished second. Ryan Blaney placed third.

LAST RACE AT BRISTOL: Denny Hamlin passed Matt DiBenedetto with 12 laps to go to take the lead and went on to win last year’s night race. DiBenedetto finished second. Brad Keselowski placed third.

STARTING LINEUP: Click here for the starting lineup.

CATCHING UP TO SPEED WITH NBC SPORTS COVERAGE:

Matt DiBenedetto: “No margin for error” at Bristol Motor Speedway

Can Adam Stevens, Kyle Busch “get mojo back” at Bristol?

Ricky Stenhouse Jr.: Forget practice, qualifying, “I just like to race”

Chase Elliott’s “Sent it, for Judd” in Charlotte Cup Series win

When fans can return, how many will be allowed at tracks?

Where are they now? Catching up with Casey Mears

 

Matt DiBenedetto: ‘No margin for error’ at Bristol Motor Speedway

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It will be a weird feeling for Matt DiBenedetto on Sunday.

He and the rest of the Cup Series will embark on a 500-mile race at Bristol Motor Speedway for the first true short-track race of the season.

It will be DiBenedetto’s first trip back to the hall-mile track since last August, when he came within 12 laps of earning his first Cup Series win. Instead, he finished second to Denny Hamlin in his best career finish. For DiBenedetto, Bristol represents the site of “probably one of the most defeating and toughest days of my life” and one of the “most rewarding.”

“It was a tough week on us, so there was a lot of not really feeling how to feel,” DiBenedetto said Friday in a Zoom press conference. “But ultimately it led to being a big factor in me getting this opportunity to drive the 21 car this year, so it was a big day and everything was meant to be.”

DiBenedetto enters his ninth race as the driver for Wood Brothers Racing.  But he’s not revisiting last year’s night race in his preparation for Sunday’s race (3:30 p.m. ET on FS1).

“It’s still that painful that I’ve never watched (it),” DiBenedetto said. “I can’t remember what lap, but I cut it off and I can’t even watch it.  It would be too much.

“But as far as what I’m gonna try to learn for this Sunday, I’m actually gonna go back and probably watch mostly 2018 stuff because, thank goodness, we have the low downforce back for Bristol, which will make the racing way, way better, so I’m excited about that.”

As with the first four races back amid the COVID-19 pandemic, Cup teams will get no practice before taking the green flag in “Thunder Valley.”

DiBenedetto said it has been “amazing” how cars have been able to fire off without any preparation, thanks to simulations and notes from previous races.

“The heights (on the car) and everything are usually pretty close, just because they have so much information to work (with),” DiBenedetto said.  “Really, it’s not too big of a deal.

“Actually, it’s even better than I thought just firing straight off in the race. The (competition) yellow and things like that help so you have a little time to adjust on your car and work on it, so they’ve done a good job with that.”

But Bristol is a different animal. DiBenedetto said the race will be “nerve-racking” without on-track preparation.

“Bristol, there’s just no margin for error.,” he said. “It’s really, really fast.  It’s an insanely fast short track.  You’re on edge already even when you have your car dialed in. … It’ll work out fine, for sure, but you just really are out and out praying that your car is dialed in right because it’s very sensitive.

“If you’re off just a little bit at Bristol, it can affect you worse than these tracks where it’s a big race track – a mile-and-a-half – and you don’t have to worry about going a lap down if you miss it or things like that, so this one will be a little bit more treacherous.”

DiBenedetto will be hoping to capture some of his Bristol magic from last year. Since finishing second at Las Vegas in February, DiBenedetto has finished better than 13th just once in the following six races, placing ninth in the second Darlington race.

After starting fourth Thursday night at Charlotte, he led 10 of the first 11 laps before ending the first stage in third, but finished 15th.

“Car speed is there and great and we’ve shown if we hit it or we’re close we can be up front at any of these races,” DiBenedetto said. “I’d say we’re not in our rhythm yet, but we will be. I have no doubt about that, but we’re still learning each other and making little mistakes figuring out each other’s communication.

“(Crew chief) Greg Erwin and I are figuring out working together and we still have a lot of room for improvement, which is a good thing because I know we can run up front and can contend for wins quite often. We have a lot of room for improvement on the execution side as far as putting our race together perfect from start to finish.”

Where Are They Now? Catching up with Casey Mears

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There are certain days most people never forget: their anniversaries, their children’s birthdays and for race car drivers, their first win.

These days Casey Mears may live 2,100 miles away from Charlotte Motor Speedway, but he was there in spirit for last weekend’s Coca-Cola 600.

Mears won NASCAR’s longest race in 2007. He was in the right place at the right time, taking the lead from Denny Hamlin late in the race and hanging on for the final six laps – the only laps he led all day – for the win.

Casey Mears celebrates after winning the 2007 Coca-Cola 600. (Photo by Kevin C. Cox/Getty Images)

“It was definitely the high point of my career, for sure,” Mears told NBC Sports. “I remember everything about that night.

“The one thing – and it’s not a regret – but it’s unfortunate that it ended up being a fuel-mileage race because we had a very fast car that night and ran inside the top 10 and top five the majority of the night.

“We probably weren’t going to win it, but we had a good shot at a top five and were going to be in the hunt. (Crew chief Darian Grubb) made a great call and we won the race, which was amazing for several different reasons.

“I mean, obviously winning in Charlotte, the 600 is the longest race, winning on Memorial Day weekend, which is a huge week for my family and then also being sponsored by the National Guard at that time. It was just a big night.”

While the 600 was his only Cup win, Mears also recalls several other key moments of his career, including runner-up finishes in 2006 at the Daytona 500 and later that year at Kansas.

“That night at Charlotte was a huge part of my career but some of the stuff that I feel like we earned on speed which was really cool were, we sat on the pole at Indy, did well at places like Chicago, Pocono and Michigan, being competitive and leading laps at places like Atlanta and Homestead, going back and forth with Tony Stewart at Atlanta one year.

“Some of those big moments in my career weren’t necessarily the only parts that stand out. The moments I remember the most were when we had competitive race cars and when we were on the verge of getting those wins and getting real close.”

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Mears lives in the Phoenix area with his family. It’s also where he met his wife, Trisha.

“We always said that when the NASCAR things slowed down, we’d like to be back out this way,” Mears told NBC Sports. “So we picked up and moved the kids and came out to Phoenix. We’re loving it, and I’m really enjoying spending a lot of time with them. I’ve also been fortunate to reconnect with some of my off-road racing buddies since I’ve been out here.”

This is the off-road truck Casey Mears co-drove in last year’s NORRA Mexican Baja 1000. (Photo courtesy Casey Mears)

Mears may be gone from NASCAR, but he’s still taking part in other forms of racing part-time, including off-road competition like the NORRA Mexican Baja 1000 last year with Lynn Chenoweth. Casey’s father Roger drove for Chenoweth back in the 1960s and 1970s, and also is part of Robby Gordon’s Stadium Super Trucks Series.

“I also hang out with (NBC IndyCar analyst and former racer Paul Tracy) and drive his Lamborghini sports car, just taking it on the track and sliding around, just having fun,” Mears said. “If opportunities come around, I’d love to race some more.

“I really, really enjoyed racing out in the desert, doing off road stuff. I’d also love to get involved in some sports car stuff as well if there’s an opportunity.

“I love what I’m being able to do right now, just dabble. Playing in Robby’s series, that’s been a blast and picking up random off road, desert opportunities. But racing’s racing, it always boils down to the dollars and cents and sponsors or finding some guy that just wants to go racing and spend some money and have fun. It’s few and far between these days.”

Even though Mears has moved on from NASCAR, he admits he misses it.

“I was fortunate to get to do it for about 15 years,” Mears said. “I lived that life and it really becomes almost the opposite. Your family and friends end up being all the people on the road and people at home become extended friends and family, you’re on the road so much.

“For sure I miss a lot of the people that you saw week in and week out. I definitely miss the competition. I don’t think I’ll ever not miss being in a race car because, like so many others in the sport, I didn’t really get to go out on my own terms.

“For so many people, the sport decides it for you before you’re ready to decide not to do it. I think I’ll always have that desire to want to get in a car again.

“But the one thing that helped me make this decision to move to Phoenix is that I didn’t want to be one of those guys that lingered in the sport either. I didn’t want to be with a back marker program and not be able to be competitive and that’s kind of probably what would have happened. I would have stuck around and would have gotten into something I probably really didn’t need to be in.”

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Mears made 489 career Cup starts, his last full-time season being in 2016. He came back for a start last year for Germain Racing in the season-opening Daytona 500. He started 40th and finished 40th, involved in a crash just past the halfway point.

Mears also made 107 Xfinity Series starts, earning his lone series win in 2016 at Chicagoland Speedway.

He still keeps his hand in NASCAR somewhat, just not on a steering wheel. He does promotional work for Phoenix Raceway and visits his former chums each time NASCAR comes to town.

Casey Mears, right, remains good friends with a number of his former teammates, including seven-time Cup champion Jimmie Johnson. (Photo by Robert Laberge/Getty Images)

He also keeps in regular contact with close friends and former teammates and bosses including Jimmie Johnson, Jeff Gordon, Chip Ganassi, Rick Hendrick, Bob Germain and Doug Barnette.

But moving on from being a race car driver, pretty much the only thing he had known for more than 30 years since being a kid growing up in Bakersfield, California, gave Mears pause.

“This move really forced me to figure out what’s next in life,” he said. “I’m 42 years old and although I’ve done well and been very fortunate, but I need to do something.”

He’s looking at a variety of business opportunities in the Phoenix area, primarily in the automotive industry.

“I feel very fortunate to have the career that I’ve had in the sport,” Mears said. “I drove for a lot of real good teams and programs and learned a lot from a lot of people.

“The people I got to race with and learn from just from the business standpoint is going to help me later in my career with whatever’s next. I had some great opportunities and will always miss it, but at the same time, I’m looking forward to the future and what’s next.”

Follow @JerryBonkowski

Starting lineup for Monday night’s Xfinity race at Bristol

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Joe Gibbs Racing teammates Harrison Burton and Brandon Jones will start on the front row for Monday night’s Xfinity Series race at Bristol Motor Speedway after a random draw.

Burton will start on the pole and Jones will be second. Austin Cindric will start third, Justin Haley starts fourth and Ryan Sieg starts fifth.

There are 37 cars in the field. NASCAR on NBC analyst AJ Allmendinger will start 27th in his season debut in the series.

Monday’s race is scheduled to begin at 7 p.m. ET on FS1.

The starting lineup was determined through a random draw of the following groups:

  • Positions 1-12: The first 12 NXS Teams based on the Adverse Conditions Line Up Eligibility will be assigned starting positions 1st – 12th using a random draw.
  • Positions 13-24: The next 12 NXS Teams based on the Adverse Conditions Line Up eligibility will be assigned starting positions 12th- 24th using a random draw.
  • Starting positions 25-36:The next 12 NXS Teams based on the Adverse Conditions Line Up eligibility will be assigned starting positions 25th -36th using a random draw.
  • Any vehicles that are eligible for the Event in position 37th – 40th will be assigned starting positions based on their order of eligibility.

Click here for starting lineup

 

NASCAR Xfinity Series at Bristol

Race Time: 7 p.m. ET Monday

Track: Bristol Motor Speedway; Bristol, Tennessee (0.533-mile oval)

Length: 300 laps, 159.9 miles

Stages: Stage 1 ends on Lap 85. Stage 2 ends on Lap 170.

TV coverage: FS1

Radio: Performance Racing Network (also SiriusXM NASCAR Radio)

Streaming: Fox Sports app (subscription required); goprn.com and SiriusXM for audio (subscription required)

Next Cup race: May 31 at Bristol (500 laps, 266.5 miles), 3:30 p.m. ET on FS1

Next Truck Series race: June 6 at Atlanta (130 laps, 200.02 miles), 1 p.m. ET on FS1