Brad Keselowski reveals vision for his new 3D printing company

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STATESVILLE, N.C. – Brad Keselowski unveiled his long-anticipated new business Thursday, which is designed to be “at the forefront of the fourth industrial revolution.”

Keselowski Advanced Manufacturing, which will be housed in the 70,000-square-foot shop that once was the base of the 2012 Cup champion’s NASCAR truck team, will be a hybrid manufacturing factory that Keselowski said will help build “the world of the future.”

In a release, Keselowski said “tens of millions of dollars” would be invested in “equipment and expertise.” The company has a staff of 30 with plans to expand to 100 by the end of the year.

Keselowski told reporters that he has no investors, and it’s all his money. He said he didn’t leverage the spend by going into debt.

“I already owned the facility so that was advantageous,” he said. “I liquidated the truck series assets, and that helped to pay for this. I wanted to do it myself so I could go fast.

“I’ve been very frugal for a number of years. I didn’t put my house on the line. There are some risks, but you have to believe in something. I wasn’t going to just retire from racing and do nothing. The opportunity was right. I feel I hit the market perfectly.”

Keselowski is hoping for a return on the investment within five to 10 years. He envisions it as possibly providing an avenue for staying involved in NASCAR after his driving career ends, perhaps as a team owner (though he also cautioned he “didn’t want to get too far over his skis” on the future).

“I feel like I’m planting a really nice seed, so we’ll see where it goes,” he said.

He said the business also wouldn’t curtail his driving career, where he said winning another Cup championship remains a major goal.

“I need a job to pay for it, especially for the next few years,” he said. “I don’t think it affects my timeline of being a competitor on the NASCAR level.

“In some ways, I hope it potentially extends it as we see the market shift with drivers in a position where they can no longer really be paid. Or sometimes they really have to pay to race. I hope it can extend that because I’ll be immune to it.”

Partnering with several equipment and technology companies, KAM will focus on “additive manufacturing,” also known as 3D printing, that can bend and form metal into parts.

“In North America, no one will offer hybrid manufacturing on the scale we will,” Keselowski during a 20-minute presentation to media and industry members.

Though there could be motorsports applications, Keselowski said the vast majority of its clients will be outside racing. “If this only serves motorsports, it’ll be a tremendous failure,” he said. “I’m sure it’ll dabble some.”

He does have some NASCAR faces on his payroll already, though, hiring former Roush Fenway Racing crew chief and executive Robbie Reiser as production manager.

“His ability to build teams at the NASCAR level is a direct parallel to what we’re looking to do here,” Keselowski said of Reiser.

Keselowski said the company plans to hunt the NASCAR job market for “a lot of people behind scenes in engineering and manufacturing talent. That’s part of the reason I liked this sector. The talent pool here is phenomenal. As the motorsports sector continues to change, I expect the pool to overflow and find top talent.”

The Statesville location also is attractive because of its adjacent airport, which allows for swift transport in an industry with on-demand needs.

Keselowski said his company will focus on “new and exciting products the world has never seen” in industry sectors such as aerospace, nanotech, biotech and quantum computing that he believes will lead the fourth industrial revolution. Keselowski said KAM already has aerospace and Defense customers and hopes to branch into automotive and medical contracts.

Keselowski, who turns 35 next month, said his background as a NASCAR driver makes him “perfectly positioned to lead an advanced manufacturing company” because his “years in motorsports have taught several lessons in the harshest of environments where failure to perform could mean not only your job but also your life.” He learned more about advanced machines and tools from his exposure in NASCAR, which has become heavily focused on engineering over the last 15 years.

As a driver at “the top of the fastest and most rigorous feedback loop in the world,” Keselowski said he watched how Team Penske’s 500-plus employees responded to solving racing problems and wanted to apply it to manufacturing.

“Teams meet massive challenges with speed, precision and reliability,” Keselowski said. “So I asked, ‘What if this was available outside motorsports? What could these technologies and talents achieve?’”

Keselowski, whose grandfather spent World War II making military drill bits, said he was inspired by the manufacturing background of his Michigan-based family.

“My vision of KAM was born of fire and competition, and the ability to act fast,” said Keselowski, whose family owned team raced its own Late Models.

Keselowski traveled through Europe last summer to learn about “factories of the future” that rely on heavy automation, robotics, cloud computing and “the Internet of things” for building.

“All of those maximize communication and efficiencies,” Keselowski said. “All of those tools will be used in the facility today.”

 

Raphael Lessard to drive full-time for Kyle Busch Motorsports in 2020

Kyle Busch Motorsports
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Canadian driver Raphael Lessard will compete full-time in the NASCAR Gander Outdoors Truck Series for Kyle Busch Motorsports in the 2020 season, the team announced Thursday.

The 18-year-old native of St. Joseph de Beauce, Quebec, will drive the No. 4 Toyota Tundra for KBM and will also compete for Truck Series Rookie of the Year honors.

Lessard has competed in five Truck races this season, three for KBM and two for DGR-Crosley Racing, with two top-10 finishes including a best showing of ninth at Iowa. He has an average starting position of 10.4 and an average finish of 11.1.

Also this year, Lessard posted two top-five and three top-10 finishes in three ARCA Menards Series starts and one win, one top-five and two top-10 finish in the NASCAR Pinty’s Series in Canada. His win came at his home track, Autodrome Chaudiere in Vallee-Jonction, Quebec, on June 29 when he led a race-high 153 laps.

“I’ve been working really hard the last few years to put myself in position to drive full-time for Kyle Busch Motorsports in the NASCAR Gander Outdoors Truck Series — so this opportunity is a dream come true,” Lessard said in a media release. “Being able to drive for such a great organization in one of NASCAR’s top three series is going to be awesome and I’m going to work hard on and off the race track to learn as much as I can to get better every race.”

Added team owner and NASCAR Cup driver Kyle Busch, who will be bidding for his second career Cup championship this Sunday in Miami, “We’ve watched Raphael grow as both a driver and a person since joining our Super Late Model program in 2018 and we’re looking forward to being a part of his continued progression as he graduates to a full-time role in the Gander Outdoors Truck Series next year.”

Lessard won two events in KBM’s No. 51 Super Late Model in 2018; the Short Track U.S. Nationals at Bristol (Tenn.) Motor Speedway and the Red Bud 400 ARCA/CRA Super Series race at Anderson (Ind.) Speedway.

In 16 starts for KBM across the CARS Super Late Model Tour, the Southern Super Series and the ARCA/CRA Super Series, Lessard posted two wins, three poles, seven top-five and 10 top-10 finishes last season.

“Similar to Erik Jones and Christopher Bell before him, Raphael joined our Super Late Model program and immediately won some big races,” Busch added. “Then, when given a part-time Truck Series schedule, they all proved capable of running up front and earned the right to compete full time. Erik and Christopher went on to win races and a championship in trucks, now Raphael has the opportunity to continue to follow their blueprint.”

Sponsor and crew chief announcements for Lessard as well as announcements on the rest of the KBM driver lineup for 2020 will be made at a later date.

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NASCAR America at 5 p.m. ET on NBCSN: Previewing championship races

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Today’s episode of NASCAR America airs from 5-6 p.m. ET on NBCSN and will preview the championship races this weekend from Homestead-Miami Speedway.

Krista Voda will be joined by Marty Snider, Parker Kligerman and Nate Ryan. Snider and Ryan will be reporting from  NASCAR’s Championship 4 Media Day.

We’ll also have interviews with all four NASCAR Cup Championship 4 drivers: Kevin Harvick, Martin Truex Jr., Kyle Busch and Denny Hamlin.

If you can’t catch today’s show on TV, watch online at http:/nascarstream.nbcsports.com. If you plan to stream the show on your laptop or portable device, be sure to have your username and password from your cable/satellite/telco provider handy so your subscription can be verified.

Once you enter that information, you’ll have access to the stream.

Click here at 5 p.m. ET to watch live via the stream.

NBC Sports, NASCAR to launch ‘TrackPass on NBC Sports Gold’

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Press release

STAMFORD, Conn. and DAYTONA BEACH, Fla. (Nov. 14, 2019) – NASCAR® and NBC Sports have teamed up to launch TrackPassTM on NBC Sports Gold, a new streaming product representing NASCAR’s most significant undertaking in the direct-to-consumer space.

Set to launch in early December, TrackPass on NBC Sports Gold builds off the foundation set by FansChoice.tv and immediately becomes the most robust live and on-demand motorsports content offering in the domestic digital marketplace.

TrackPass on NBC Sports Gold will bring fans more exclusive live motorsports events and an extensive library of archived documentaries and films. The platform will offer exclusive live viewing of a multitude of motorsports, including American Flat Track, select ARCA Menards Series™ events (including ARCA Menards Series East and ARCA Menards Series West), NASCAR Whelen Modified Tour™, and tentpole grassroots racing events, as well as NASCAR Cup Series™ and NASCAR Xfinity Series™ practice and qualifying sessions (NBC Sports’ half of the schedule only).

International Motor Sports Association (IMSA) enthusiasts are also covered, as TrackPass on NBC Sports Gold will feature live and archived content from the IMSA WeatherTech SportsCar Championship™, IMSA Michelin Pilot Challenge and IMSA Prototype Challenge. Live NASCAR national series races (NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Gander Outdoors Trucks Series™) will not be offered on the platform.

“The launch of TrackPass on NBC Sports Gold is a significant step forward in both our commitment to grassroots racing and the evolution of our direct-to-consumer strategy,” said Steve Phelps, NASCAR president. “By partnering with NBC Sports, we can deliver more high-quality content to fans who have passionately followed their favorite racing series via FansChoice.tv, while increasing product availability and reliability.”

“Our partnership with NASCAR on TrackPass on NBC Sports Gold is a win for racing fans across the U.S., from four-wide action at superspeedways to two wheels sliding across dirt tracks,” said Sam Flood, Executive Producer and President, Production, NBC and NBCSN. “TrackPass will deliver unprecedented, exclusive live coverage of a wide variety of diehard racing fans’ favorite series – from IMSA, ARCA and American Flat Track, to grassroots racing at iconic local tracks like Bowman-Gray Stadium and Myrtle Beach Speedway. TrackPass is a must-have for passionate race fans.”

Fans can access all the content on TrackPass on NBC Sports Gold for $4.99/month or $44.99/year. Lowerpriced, series-specific subpackages for IMSA, AFT and NASCAR Roots content will also be available. Both the IMSA and NASCAR Roots (which includes ARCA, Whelen Modified Tour, tentpole grassroots events and select NASCAR practice and qualifying sessions) packages are $2.99/month or $19.99/year. The American Flat Track package will have a $1.99/month or $10.99/year introductory rate for 2020. Existing FansChoice.tv registered users will receive an introductory free trial to TrackPass on NBC Sports Gold.

While FansChoice.tv was a web-based platform, TrackPass on NBC Sports Gold allows users to cast streamed content on a connected device via NBCSports.com and the NBC Sports app, letting fans to experience racing action on their preferred hardware, including big-screen environments. Upon launch, TrackPass on NBC Sports Gold will be available on desktop web browsers via the NBC Sports app on iOS and Android phones and tablets, Apple TV (Gen 4), Roku, Amazon Fire TV, AndroidTV, Xfinity X1, Xfinity Flex and Chromecast devices connected via HDMI.

Click here for additional information on TrackPass on NBC Sports Gold.

In the meantime, catch the crowning of the 2019 Monster Energy NASCAR Cup Series Champion from Homestead-Miami Speedway this Sunday, November 17, at 3 p.m. ET on NBC or click here to stream the race live.

JJ Yeley to drive full-time in Cup in 2020 for Rick Ware Racing

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Rick Ware Racing announced Thursday that it will field three full-time cars in the 2020 NASCAR Cup season.

The team revealed that veteran driver J.J. Yeley will be one of its three full-time drivers. The other two drivers will be announced at a later date, the team said.

“I can’t thank Rick and Lisa Ware enough for the opportunity to be back behind the wheel of a NASCAR Cup Series car full-time next year,” Yeley said in a media release. “They are a family owned team, who continues to grow and build new relationships with sponsors, and expand their efforts in NASCAR. Over the past couple weeks, we’ve accumulated some pretty solid finishes and can’t wait to see what we can accomplish in 2020.”

Yeley has made 14 starts for RWR this season with an average start of 35.9 and an average finish of 29.2. His best finish was 12th in the summer race at Daytona.

Yeley has made 290 career Cup starts, with a best finish of second at Charlotte in May 2007 for Joe Gibbs Racing. He also has made 328 Xfinity Series starts (0 wins, 15 top five finishes) and 35 Truck Series starts (0 wins, 2 top 10 finishes).

“I am excited to have JJ Yeley on board with the Rick Ware Racing organization for the 2020 NASCAR Cup Series season,” team owner Rick Ware said in a media release. “JJ is a great asset to any team, and has a proven track record for bringing home solid finishes for RWR. I look forward to having him on board, as we continue to grow this team.”

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