NASCAR teams look for social media savvy, on-screen charisma in eSports players

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Earlier this month NASCAR announced it was charting new territory with its first eSports Pro League.

In coordination with the Race Team Alliance and 704Games, the league is powered by “NASCAR Heat 3,” the latest installment of the gaming franchise from 704Games.

The eNASCAR Heat Pro League will begin next spring and culminate during the real-world NASCAR playoffs. It will feature 16 races with up to 16 teams and 32 drivers. Each team will be owned and operated by a NASCAR race team. Each team will field two drivers, one competing on Xbox One and the other on a PlayStation 4.

Those drivers will be selected in a draft scheduled for February. The deadline to qualify for the draft is Jan. 15th.

The latest episode of 704Game’s web series previewing the Pro League features team executives discussing what they’re looking for in the drivers they’ll draft in the spring.

JR Motorsports co-owners Dale Earnhardt Jr. and Kelley Earnhardt Miller and Joe Gibbs Racing’s Director of Digital, Bryan Cook, explain they’re looking for more than just someone who can go fast on a digital track.

JRM is looking for someone who is deft at promoting themselves on social media.

“You want someone with a good, open, outward personality. Obviously we want them to go fast,” Earnhardt Miller said.

“We also want them to be hands on, engaged with fans and other sim racers and be able to market and represent themselves and us really well,” Earnhardt said. “A great way for drivers to get noticed is promote themselves through social media, whether it’s Twitter or Instagram. But they need to use the hashtag #eNASCARHeat.”

Cook explained that JGR seeks drivers who are “good on camera” in addition to being fast.

“That doesn’t necessarily mean you have to be the Carl Edwards of the eSports series,” Cook said. “But you at least at least have to have some kind of presence, be yourself. We want people who are authentic on the track and natural on the track. But also just natural in front of the camera, even if it’s front of a webcam.”

In other words, they want someone who will give a good postrace interview, just like in the real world.

Watch more in the above video.

NASCAR America: Bubba Wallace on qualifying: ‘It’s our job to cheat the system’

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Much of the talk in NASCAR this week has been around the controversial final round of Cup qualifying at Auto Club Speedway, which saw no drivers make a qualifying run after they left pit road too late to make a lap.

Bubba Wallace didn’t advance to the final round, but he’s been in a similar situation. In 2014 at Michigan, Wallace was in the Gander Outdoors Truck Series race at ACS’ sister track. Qualifying for that event ended with only one truck, driven by Ryan Blaney, reaching the start-finish line in time to make a lap.

“It’s our job to cheat the system,” Wallace said on NASCAR America presents Motormouths. “In today’s world, with the package and how it works out, if you’re the front car, you’re the tow. You’re the tow truck. You’re towing everybody else behind you. You’re at a disadvantage. No one wants to be at a disadvantage.

“So we’re going to cheat the system until they do something about it. Then we’re going to find a new way to cheat the new system.”

Watch the above video to see Wallace discuss more about how he fared during the West Coast Swing.

Updated entry lists for Cup, Truck at Martinsville

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Here are the entry lists for this weekend’s races.

Cup – STP 500 (2 p.m. ET Sunday on Fox Sports 1)

Thirty-six cars are entered for the sixth Cup race of the year. D.J. Kennington is listed in the No. 77 Spire Motorsports entry.

Jeb Burton is entered in Rick Ware Racing’s No. 52 Ford.

Click here for the entry list.

Gander Outdoors Truck – Martinsville 250 (2 p.m. ET Saturday on Fox Sports 1)

Thirty-nine trucks are entered. Those also entered in the Cup race are Kyle Busch, Austin Dillon and Ross Chastain. Bubba Wallace is entered in AM Racing’s No. 22 truck.

Click here for the entry list.

NASCAR America Motormouths at 5 p.m. ET with Bubba Wallace

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Today’s episode of NASCAR America presents Motormouths airs from 5-6 p.m. ET on NBCSN.

Rutledge Wood hosts with Kyle Petty and they’ll be joined by special guest Bubba Wallace.

Fans will have the chance to call into the show to ask questions.

If you can’t catch today’s show on TV, watch it online at http:/nascarstream.nbcsports.com. If you plan to stream the show on your laptop or portable device, be sure to have your username and password from your cable/satellite/telco provider handy so your subscription can be verified.

Once you enter that information, you’ll have access to the stream.

Click here at 5 p.m. ET to watch live via the stream.

Indy 500 analyst role part of looking forward for Danica Patrick

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It’s been 10 months since Danica Patrick last competed in an auto racing event and she is completely fine with that.

Patrick was last seen in a cockpit in last May’s Indianapolis 500, part of her mini-retirement tour from racing that also included a run in the Daytona 500.

Now she’ll be back at the track, serving as an analyst for NBC’s broadcast of the 103rd Indy 500 on May 26.

It will be an interlude to her post-racing career.

“I really don’t miss racing,” Patrick said during a teleconference Wednesday.  “I’m really happy. I selfishly set out (with) the intention I wanted to travel a lot. I’ve definitely done that. Also working on my other businesses.”

Without racing, Patrick is able to look over her “Warrior” clothing line and her Somnium wine. She’s also been a host of ESPN’s Espy Awards show.

“I’m not a look-back kind of person, I’m a look-forward (person),” Patrick said. “This is something that’s part of looking forward. This is something totally new and different for me. It’s coming at a place where I have a lot of history, but it hasn’t been my job, which is why I’m going to work really hard to make sure I’m ready, like anything else I do that’s different.

Since retiring, Patrick said she watches racing “when I can.”

“I’m not going to lie, I’m happy doing what I’m doing,” Patrick said. “It’s allowed me new opportunities like this.”

This won’t be the first time Patrick has served in an analyst role for a race. She did the same for some Xfinity Series race broadcasts in the last few years of her NASCAR career.

“It’s very good to have had that experience,” Patrick said. “Obviously I was giving my driving experience sort of perspective and that insight, which is something I’m going to be doing again. But it was a guest spot.

“This is firm and established, part of a small team of two with Mike (Tirico) and I. I think there’s going to be a lot more preparation involved, I’m going to need to know a lot more information.”

Patrick said there will be one difference in her Indy 500 experience this year compared to the eight times she competed in the “Greatest Spectacle in Racing.”

“I didn’t purposely look at the buildup of the day,” Patrick said. “I didn’t want to see the fans rolling in, all the pomp and circumstance. I really liked to keep it quiet. I wanted to just walk out there and have it be the event, not let myself get built up too much in my head with nerves, just the platform, the iconic event that it was, the millions of people. I just wanted to stay focused and go do it.

“This time, I’m sure I will see the buildup. I’m sure I’ll see the place fill in and turn from a quiet, peaceful, magical place, (and) at the shot of a cannon it’s going to start unraveling. That will be a cool perspective for me that I purposely haven’t really watched closely.”

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